We recently ran a survey about how marketers are currently integrating social media and email marketing campaigns. While we’re still analyzing the results and preparing it for release, we can give you a hint about the findings – things aren’t looking too good.
We discovered that about 40% of respondents said they “rarely or never” integrate social and email campaigns; more than 80% said that campaigns “always” or “sometimes” run without involving one another.
A lot of this has to do with the challenge that data presents. To combine email and social, you need to get customer data from social channels and pull real-time data into the inbox.
So how do you do that? Movable Ink and ShortStack are hosting a webinar on Thursday, July 23 at 1pm EST where you’ll learn how to turn fans and followers into leads!
Register for “How to Supercharge Email Campaigns with the Power of Social Media Data” to learn how you can integrate email and social in new ways and build relationships with followers and fans in the inbox.