This week, I attended the inaugural Content Marketing Conference, an event hosted by Writer Access and Rising Media in Las Vegas at the Rio All Suite Hotel and Casino. The list of sessions was diverse, with speakers from startups, enterprises, and publishers all coming together to reflect on the future of marketing.
If there was one big takeaway from the conference, it’s that marketing is becoming media. This was a theme that was first touched upon by Bruce Rogers, Chief Insights Officer of Forbes, and expanded upon in nearly every session.
To develop a great content strategy, marketers need to ensure the brand is as much a publisher as a company. And that means marketers are acting more like journalists than ever before.
Google has updated its search algorithm. More than two-thirds of emails are opened on mobile devices. And the Apple Watch is opening up whole new ways for digital marketers to get in front of customers.
Responsive email design has become imperative for marketers that want to ensure that customers have the best possible experience whenever and however they open your emails.
But how can you build a responsive email? Well, aside from making sure you’re brushed up with the latest tips on making emails look great on mobile, you can find platforms that help streamline the responsive design workflow.
At Movable Ink, we provide a way for email marketers to streamline the process from start to finish. All you need is a .PSD file that you can upload into Movable Ink’s contextual marketing platform.
From there, you can slice and re-slice different parts of the file in order to create an interactive email experience.
Here’s a short video we put together to show you how it works, courtesy of Steven Joya, our community manager here at Movable Ink:
Every quarter, we conduct email marketing research across more than one billion emails and compile the US Consumer Device Preference Report. Specifically, we analyze how people are opening emails and which devices they’re using to do it.
Last quarter, we discovered that almost 67% of emails were opened on mobile devices. In our Q1 2015 research, that number edged upwards, reaching just over 67% of all emails.
We also took a look at mobile commerce coming from email. In a separate study of almost 60,000 emails, we found that 63% of conversions were coming from mobile emails. But the iPhone converts a lot better than other mobile devices.
And how do different industries read emails? Well, our research found out.
This is a guest post from Geoff Phillips, Senior Editor & Email Specialist, Email on Acid.
With an estimated 67% of emails being opened on mobile devices, responsive design for email is no longer an option, it’s a requirement for successful email marketing campaigns.
And—content creation aside—the email design process can be quite daunting. To optimize your workflow, consider the following tips:
Marketers know that it’s imperative to create responsive emails. Consumers are opening emails on mobile devices in record numbers and if the emails aren’t mobile-first, there’s a good chance they’ll get deleted.
But what does a great responsive email really look like? And how do you build one?
Our new guide, “10 Quick Design Hacks for Responsive Emails,” offers 10 tips that can help you design emails that look great on smaller screens and bigger screens alike.
In it, you’ll learn everything from the ideal email width and font size to what buttons should look like and how many columns should be in an email.
It’s been another busy week here at Movable Ink! In addition to getting the recording up for our webinar, “How to Build Next Generation Responsive Emails,” we released our new research, the Q1 2015 US Consumer Device Preference Report.
We also hosted a new webinar, “How to Bounce-Proof Your Marketing,” with our friends over at BounceExchange and discussed in depth why email ROI beats social media ROI by a huge margin.
In April, we talked a lot about responsive emails and it seems like it was the time to do it – Google just announced that more searches are happening on mobile than desktops. Learn about that more this weekend:
When it comes to social media marketing, a lot of marketers are suffering from FOMO (Fear of Missing Out). They see other brands doing something cool on Facebook or Twitter and want to replicate it. But FOMO can be expensive. Management platforms, analytics tools, and other investments are made into a social media presence and, in many cases, the ROI from the channel is never even proven.
Meanwhile, ROI from email is measurable and consistent… but research from eConsultancy found that spending on email marketing budgets has actually dropped by 19% this year.
There’s no contest between the ROI from social and the ROI from email. You can forget FOMO and think YAMO – this research shows that, if you’re not optimizing your email marketing, you are missing out.
This is a guest post from Zach Watson of TechnologyAdvice.
When it comes to marketing emails, consumers actually don’t mind them much. Some 60% of consumers say they read marketing emails, but only 16% do so with any kind of regularity.
Why the huge dropoff? Because in their haste to send off the next email blast, marketers too often employ terrible subject lines.
This surreptitiously undermines the remaining email marketers who understand the importance of the subject line and spend time constructing a clear, relevant 40-character phrase.
What follows are five of the most egregious examples of subject line gibberish taken directly from my inbox:
Integrating social media and email marketing isn’t easy. Since most companies have different teams for each channel, that usually means that different campaigns are running, too.
But if you manage to integrate social with email – and vice versa – you can actually supercharge your digital marketing.
We asked seven experts about how brands can combine social and email in new and creative ways. Here’s what they said:
We all do it. We search for something that we might want to buy. We take a look at the product page.
And then we bounce.
Almost 70% of shopping carts are abandoned before an eCommerce purchase is completed and more than half of web visitors stay on a webpage for 15 seconds or less. Bouncing is a real problem across every channel – even email, where click-through rates hover around 3% of less.
So how can you bounce-proof your marketing and keep customers engaged, loyal, and happy?
BounceExchange and Movable Ink are hosting a webinar on Tuesday, May 5 at 1pm EST to answer these questions and more. Space is limited, so register to save your seat today!
Learn how to bounce-proof your marketing!