This is a guest post from Devesh Khanal of Devesh Design.
Here’s the truth: Your social media following will not grow your revenue. Relying on social media to drive sales is a mistake for a lot of online businesses.
Take Morgan, for example. Morgan wants to start selling her handmade soap online. Her local vendors regularly sell out and now she wants to share her product with the world.
She puts together a website and a blog full of content relevant to her target market. Now she needs traffic, so she turns to Twitter and Facebook.
She starts sharing great articles and compelling pictures. She even adds “like” and “follow” buttons to her site.
Her following is growing steadily! But she begins to notice that most of her new “friends” are not clicking through to her site.
What is Morgan doing wrong?
Here’s the thing about customer success, customer experience, and the customer journey: once you say it enough times, it doesn’t mean anything.
At Salesforce Connections 2015, the phrase “customer success” was repeated so often that there was a real risk the phrase became more punctuation than anything else. While the keynote from Salesforce President Keith Block offered intense, space-themed videos beckoning marketers to rethink everything – especially the customer journey – the one piece I thought was missing was the next step.
Let’s say you know exactly who your customer is. You know what they tweet, the kinds of content they like, their product history, and what might prompt them to take action.
But now what? If you don’t come up with extremely compelling content that leads to a great customer experience, all that data is just going to help you create personalized messaging that still gets deleted.
On Day Two of Salesforce Connections 2015, one thing was clear: marketers are thinking about personalization. Or, to be more accurate, they’re thinking about how to keep in touch with customers across both physical and digital channels.
During a morning breakout session, “The Strategic Formula for Email Conversion Success,” Jon Powell, the senior manager of executive research and development for MECLABS Institute, explained that people open their inbox with their fingers on the delete key.
“You have to create an immediate personal connection with the customer,” Powell told attendees.
That starts with relevance. And to be relevant to customers, you need to know what interests them. Continue reading
Maybe you’ve started an Instagram page for your brand, maybe you haven’t. Maybe you’ve already had success with it. Either way, when it comes to Instagram marketing, there are countless opportunities for customer engagement and sales… and things are really just getting started.
Just a few weeks ago, Instagram officially unveiled the first round of advertising API integrations for brands to use. It’s safe to assume that there’s more to come as the platform tweaks how businesses and customers interact and build communities.
That said, there are already a lot of companies seeing success with strategies like influencer outreach, giveaways, and more. Instagram sees more engagement than any other social channel and the best way to build an audience is to build relationships.
We talked to a dozen experts on how to market on Instagram and wrote a guide on the insights they gave us.
Download the guide for free here!
Curious about what happened on Day One at Salesforce Connections 2015? So were we! Some Movable Inkers were there for Day 1 and told us that the biggest topics were definitively around how to use data effectively and how to build the best customer experience possible.
So we took to Twitter to gather some wisdom from attendees around those two topics. On Wednesday and Thursday, we’ll be at Booth #112. Come stop by and say hi!
From Tuesday through Thursday this week, Movable Ink will be attending Salesforce Connections at the Javits Center in New York City. We’re really excited to get on the floor and talk to sales and marketing professionals about the power of contextual marketing. If you’re around, stop by and say hello at Booth 112.
There are going to be plenty of great sessions at the conference, too. Here are five that really caught our eye:
Movable Ink is excited to announce that our latest research into how UK consumers open, access, and read email is now available!
This research offers new insight into mobile email opens, read length across devices, and how UK consumers are converting from email. It’s an invaluable resource for any email marketer hoping to optimise campaigns for their audience.
Nearly three-quarters (71%) of emails are opened on mobile devices in the UK and it’s clear that mobile conversions, while gaining momentum slowly, are definitely gaining momentum.
If you want to take a look at a deeper analysis of the findings, Marketing Week featured a breakdown of the findings and discussed how one Movable Ink customer, Marie Curie, used an email that deep-linked to text message applications and made it easier than ever to donate. In the piece, CEO Vivek Sharma shares his views on the latest report as well.
Want to read the full report?
If you listen to anyone in the tech industry today, there’s a consensus that shopping in an actual, physical store is passé. Over. Done. Cooked. In a few short years, we’ll all be seamlessly ordering everything from mattresses and groceries to clothes and books directly from our phones.
Or… not. A new report from TimeTrade found that 65% of consumers would still prefer to purchase an item in a nearby store as opposed to online. The majority of them said they wanted to “touch and feel” the products before making a final purchase.
More importantly, 42% of consumers have never actually purchased something from their mobile devices. And when they’re looking to buy something, only 13% will decide to buy it from mobile.
So where does this leave brick-and-mortar retail? Somewhere in-between. Clearly, physical purchases are still extremely important. But digital can help drive foot traffic to the store and get customers interested in what the store has to offer.
This is a guest post from Carl Sednaoui of MailCharts.
As the summer heat rises, so does the need to get consumer’s attention. In this post we’ll explore some of our favorite Travel and Hospitality emails from May. Before diving into the emails, let’s go over some industry stats.
On average, companies sent just above one email per week, bringing us to a 5.8 email average for the month. The send-volume distribution is heavily impacted by both top-senders and low-senders. Here’s the breakdown:
Every quarter, we release five emails from Movable Ink customers who are really pushing the envelope when it comes to email marketing. These are companies using email personalization, building highly relevant content through our contextual marketing platform, or maybe geo-targeting different offers and rewards points.
Today, we’re happy to announce the first-ever UK edition of our Inkredible 5 series. This lookbook features five great emails from UK brands that include examples of personalization, geo-targeting and more.