Apple Pay™ launched on October 20th; which is exciting for marketers! Why? Apple Pay™ is going to put an even bigger emphasis on the importance of mobile as consumers can complete purchases by simply scanning their finger on their iPhone (6 or 6 Plus) or iPad (Air 2 or Mini 3). It’s being championed as the solution that will start the consumer shift to mobile payments. But what does that mean for you and your email program?
With the launch of Apple Pay™, have you wondered:
1. How can I use email to now drive even more mobile sales? 2. How can I target mobile consumers by their device and location to drive Apple Pay users into stores? 3. How exactly does Apple Pay work – I want to see this 2 click conversion!
Lucky for you, we’ve answered those questions in our webinar already. A replay of “Getting Mobile Consumers to Bite with Apple Pay” is available for you to watch here.
The 2014 holiday season is upon us! Our quarterly U.S. Consumer Device Preference Report is out and has deep insight into how consumers engage with their devices, the popularity of these devices, and how device preferences varies across the nation; use this information wisely to target and personalize your holiday email campaigns. Unlike other studies, this data set exclusively includes results from large, enterprise B2C marketers. The report is free for you to download, and you can get a copy here.
It may not be a surprise that the Q3 2014 report strongly confirms that U.S. consumers prefer to use their smartphones to read email, with the device accounting for 48% of all email opens, but did you know retail consumers tend to show a mobile preference while finance and automotive consumers show a desktop preference? This quarter’s report goes on to break down device use and other engagement metrics by six major verticals (automotive, financial services, media/entertainment/publishing, retail apparel, retail non-apparel, and travel/hospitality).
“The U.S. Consumer Device Preference report confirms that sending responsive email is no longer a luxury, but a necessity to success,” said Vivek Sharma, Co-Founder and Chief Executive Officer of Movable Ink. “Mobile devices continue to outpace desktop computers as the preferred device for email, putting an emphasis on responsive mobile ready email for holiday. We are excited to help our clients convert more mobile traffic than ever this holiday season with our new responsive design tools that are live within agileEMAIL and our free hosted email design tool Inkbrush.”
Key findings include:
- New to the report for Q3 is how consumer behavior and device preference varied by vertical. Longer email read lengths were seen when consumers preferred desktops and shorter read lengths occurred when consumers preferred smartphones in a particular vertical.
- Tablet use picked up again during the quarter and well accounted for almost 40% of opens during prime after work hours.
- Apple’s iOS devices continued to widen its lead over Google’s Android devices. However, Android users stay engaged longer with email.
About the Movable Ink “U.S. Consumer Device Preference Report: Q3 2014”
The Q3 2014 U.S. Consumer Device Preference Report is based on data collected through Movable Ink’s agileEMAIL platform between July 1, 2014 – September 30, 2014. They reflect aggregate statistics across Movable Ink’s customer base, which includes more than 200 enterprise B2C & B2B marketers from the retail, travel, financial, media, and telecommunication industries. Because determining email opens requires images to load, the percentages for some devices might be over or underrepresented.
If you have any questions about the report or if we can help you get responsive for the holiday season contact us at firstname.lastname@example.org.
Here at Movable Ink, we’re serious about gender equality. We are excited to support initiatives aimed at bringing more women into STEM fields by getting involved and supporting community efforts advocating this cause.
This past week, Movable Pink hosted the inaugural event of the NYC Women in Machine Learning and Data Science meetup. This group fosters informal discussions on machine learning and data science related topics, with the purpose of building a community around women in these fields. The inaugural event consisted of a series of lightning talks and culminated with a keynote delivered by Claudia Perlich, Chief Data Scientist at Dstillery. If you have not heard of Claudia yet, let’s just say she’s a data science rockstar, and some of her accomplishments include the Advertising Research Foundation’s (ARF) Grand Innovation Award and being selected as a member of the Crain’s NY annual 40 Under 40 list.
Lightning talks – Some interesting machine learning/data science topics were covered by speakers from the industry. With a span of 5 minutes each, the lightning talks covered the following topics:
Fashionably Data – speaker Anna Smith
Big Data and Hadoop – speaker Esther Kundin
Python Map Reduce vs Scalding – speaker Emily Samuels
Clustering Ferguson – speaker Dara Elass
Who attended? We had a diverse attendance, spanning both the industry and academic scenes. Some of the represented groups include:
We were excited to see such a great turnout and vivid enthusiasm around machine learning and data science topics. Stay tuned for future events from the NYC Women in Machine Learning and Data Science meetup. Meanwhile, take a moment to check out some of the event pictures here.
The leaves are falling and that means that it’s time to rake up another pile of innovative email to share with you! The brand new Fall 2014 Inkredible Five was released last week and features five of the most inspiring examples of agile email marketing yet! In The Fall 2014 Inkredible Five, you can see how:
-Sprint targeted subscribers by device type to render highly engaging messages.
-Nickelodeon created campaigns that utilized live content during their award show broadcasts.
-NowTV automated email to display subscriber preferred team logo’s and match times.
Click here to get your copy today to see how these top brands and others combined their ingenuity with Movable Ink’s technology to create memorable and engaging email experiences that stood out in the inbox.
On October 7th, the Canadian Radio-television and Telecommunications Commission (CRTC) announced the conclusion of the first investigation under Canada’s Anti-SPAM Legislation (CASL), which was enacted this past July.
After a large number of complaints were made to the SPAM Reporting Center, the CRTC revealed that a server owned by a computer reseller sent millions of SPAM email messages. The commission had the reseller as well as its internet service provider halt all further messaging when this activity was revealed.
The Canadian government has said that it will not bring civil cases before the courts until July 2017. After which, individuals can be fined up to one million dollars and businesses up to ten million for each violation.
For those of you who don’t know CASL requires at the very least implied consent for marketers to send messages to recipients (meaning some sort of prior relationship).
For marketers based outside of Canada this rule applies as well, as it includes marketers who send emails into the territory as well.
It is very important that all senders begin to work towards CASL compliance as soon as possible so as to avoid these costly fines.
For more information on CASL, please visit the following page:
One of the biggest questions we get asked about is how to make email ready for mobile. Marketers are well aware of the change in consumer device preferences drastically shifting from the desktop to smartphones and tablets for browsing, buying, and digital activity. At Movable Ink we have been tracking this trend in our quarterly consumer device preference report. In the latest edition almost 2 out of every 3 marketing emails were opened on a mobile or tablet device. So as a marketer, what are some things you can do to make sure your email is mobile ready?
On November 12, 2014 at 1 pm eastern time we are hosting a webinar called “From Desktop to Mobile, Responsive Email For All Devices”to dive right into this topic.The webinar will cover topics from responsive design (which is now available in agileEMAIL and our free email design tool Inkbrush.com), to mobile targeting, and integrating content across channels. Here is a preview of what we’ll cover during the session.
First you need to make sure your emails are fully responsive, not just in template, but content too. Mobile traffic is expanding rapidly and capturing it effectively will make a big impact on the business. We’ll show you how to design fully responsive email in mere minutes to help save you time and improve the quality of the email experience through agileEMAIL.
Second you need to optimize content by device type and operating system. With responsive design, your emails will automatically display the optimal format for the device it’s being read on. But take it a step further and tailor what displays for mobile users too. For example, if you’re promoting app downloads, deep link iOS users into the apple app store and android users into Google Play. Make the user experience as seamless as possible. The mobile interface is different and ensuring the fewest “taps” possible will lead to better results.
Third we’ll touch on cross-channel integrations, specifically with social media. You can stream content from your social properties and empower subscribers to tweet, share, or view your social content with one click. You take the time to cultivate a social presence, make it go further by integrating it into your email.
Yesterday at the 2014 Inbox Love conference we got an exclusive demo of Google’s New Inbox by Gmail app. Inbox is Google’s new application for desktop and mobile devices that was released last week. Shalini Agarwal, Senior Product Manager, Gmail Inbox, shared what Inbox is all about at Inbox Love, as well as some valuable insight into the Gmail teams thinking on the future of email clients. She stressed that Inbox’s development will be driven by user feedback and that Google wants it to become a major platform for organizing communications and daily life. To add on, Agarwal confirmed that Gmail and Inbox will continue to be developed separately, and hinted that at some point in the future the features from Inbox may start to merge with Gmail.
So with that, let’s dive in to some of the key points to get ready for Gmail Inbox. Inbox was created on the tenant that inbox placement and relevancy was more important than the time an email was sent at. Agarwal commented several times that “email starts with the user and we built Inbox with the end user in mind.”
The Gmail Team tried to make an easier way to organize and manage email with Inbox. It starts to bring some of Google’s search engine DNA into email as well (although this wasn’t stated outright). When you search for “Puppies” on the Internet, you don’t get the last thing some random person posted about “Puppies.” You get a categorically scored page that matches the search term. With its new management and organization features, Inbox puts a further burden on marketers to send relevant email, instead of potential junk or spam mail. It also opens up new content opportunities that marketers can use to their advantage.
Agarwal pointed out several key features that really make Inbox stand out as a go to option for email.
Highlights: I thought this was one of the better features of Inbox. “Highlights” lets you see message content, including images and videos, right from the main inbox screen. When you hover over a message, you can swipe across the screen to see the messages content. This capability, like Grid View, represents an opportunity for marketers to make an impact by surfacing highly engaging content that their subscribers can digest and engage with quickly.
Bundles: The “Bundles” feature of Inbox lets users group messages together based on similar content. Today, Gmail has tabs and labels to help do this. When you click on a bundle, it expands the list so you can see all the emails that came in in that category. For example, you could set up a “Travel Bundle” and have all your flight, hotel, and rental car info available to you in the same place.
Snooze: Just like it sounds like, Snooze lets you hit the pause button on emails and set a reminder to look at it again. Swipe the message to the side and it automatically brings up a window to set a reminder time, or a later date. You can also send the message to the trash too.
Reminders & Assist: This is a neat little feature built into Inbox. You can create “Reminders” within Inbox, and its “Assist” feature will automatically attach other useful information to the message, such as an email, address, phone number, and hours of operation. With Reminders, users can essentially create a virtual to-do list. With a simple click, for example, you can create a Reminder to set up a dinner reservation, or call your boss on an important topic.
Pin: How many of you have tried to save an email for later? Some life hacks for this have included marking a message unread, putting it in a folder, flagging it, or changing the sort order of your email. Inbox has a decent solution for this problem. The “Pin” feature let’s you “Pin” an email to the top of the inbox. There is a toggle at the top right that lets you show pinned messages only when it’s flipped on. Never lose key emails again, just “Pin” them.
Overall, Gmail Inbox is a big change from the traditional email client but it’s on to something. We’ll post updates and tricks for Inbox as we learn more as well. The only way to get Inbox by Gmail today is through an invite from a current Inbox user or by emailing email@example.com to request an invitation. If you have questions or if we can help, shoot us a note at firstname.lastname@example.org.
Here’s a recap. Let’s say you used agileEMAIL to embed a video in your email (because we know including videos within email makes it more engaging). When subscribers opened your email, your video would appear as a poster image with a play button, but the video didn’t play within the email itself. On top of this, your subscribers had no easy way to reach the video’s targeted landing page once video playback was complete.
It isn’t clear that Apple will revert back to the way they used to handle video in email—so our Engineering team crafted a solution within agileEMAIL that works with iOS 8 AND improved on the user experience!
Here’s how it works:
• When subscribers open an email with an embedded video, the video poster image appears with a play button.
• When the play button is tapped, QuickTime is launched within the mobile version of Safari, and the video plays in fullscreen mode.
• In addition, you can now direct subscribers to the video’s targeted landing page—after video playback is complete, your subscribers can tap “Done” followed by the browser’s back button. This launches the video’s targeted landing page within Safari, making it faster and easier for your subscribers to reach the video’s landing page.
If you have any further questions about this, please contact your Client Experience team, or email email@example.com.
We are excited to make a big product announcement this morning! The team here at Movable Ink has worked hard on the latest innovation in email design, and now through agileEMAIL, Marketers can generate fully responsive email templates going from campaign concept to email-compliant HTML in minutes. With a simple upload of their templates, marketers can send emails that render optimized formats and content for desktops, mobile phones, and tablet devices. The new responsive design product is available for marketers to use today, and has been built into agileEMAIL’s Workflow tools as well as Inkbrush.com.
“agileEMAIL has helped us improve the effectiveness of our email and gotten us great results,” said Coleman Easley, Email Marketing Manager at Excentus. “We are excited to use Movable Ink’s new responsive email tools to further improve the quality of our messages to take advantage of our rapidly increasing mobile traffic. Movable Ink enables us to send rock solid email that is optimized for our members to consume at any time on any device.”
“One of the hottest topics we get asked about is responsive design for email,” said Vivek Sharma, Co-Founder and Chief Executive Officer of Movable Ink. “We’re excited to offer marketers a bulletproof solution to design and code their emails, ensuring they are optimized for the device a subscriber uses to read it. It is a great complement to agileEMAIL’s real-time content and email optimization capabilities, and a new tool for marketers to add to their toolbox. Marketers want to spend less time writing code and more time bringing their creative ideas to life.”
Key capabilities of agileEMAIL’s new responsive design solution include:
- Automatic email-compliant HTML code generation
- Create re-usable responsive email templates
- Device detection for optimal email experience
- Email compatibility reports on major email clients
- Intuitive hosted email design for desktop and mobile templates
- Build from HTML, PSD, JPG, PNG, or Gif files
- Email version control for mobile and desktop
- Centralized link and content management for email
- Seamless integration with email service providers
Yesterday Apple announced that Apple Pay will arrive on Monday October 20th along with the iOS 8.1 update. This is exciting for marketers and further puts an emphasis on the ever-growing importance of mobile. With Apple Pay, consumers can complete purchases by simply scanning their finger on their iPhone (6 or 6 Plus) or iPad (Air 2 or Mini 3). It’s being championed as the solution that will start the consumer shift to mobile payments. But what does that mean for you, especially for your email program?
We’ve cooked up some potential email Apple Pay integration ideas that could be possible through agileEMAIL when iOS 8.1 is released on Monday. With agileEMAIL, you can target by operating system and optimize content for the device it’s read on. These are key capabilities when driving usage of a new mobile payments solution.
1.Use Email To Drive Participation with Apple Pay.
There’s a land rush now to be the first payment provider in Passbook. When a subscriber running iOS 8 opens up an email, target them with a message to add a payment method to use with Apple Pay. Deep link from the message right into Apple’s Passbook where the subscriber can scan in their credit or debit card using the iPhone’s or iPad’s camera.
2. Click To Buy Buttons In Email
Fewer clicks and less data entry mean more purchases. Click to purchase buttons aren’t new in email, but now you can link your emails to Apple Pay and remove steps on the path to conversion. After clicking in an email, take the consumer right to the shopping cart or straight to the checkout page where they can use Apple Pay. Working towards this will reduce clicks and abandonments on mobile.
3. Geo-Target Subscribers Near Stores That Accept Apple Pay
iPhone 6 and 6 Plus users can take advantage of Near Field Communication (NFC) to use Apple Pay to complete their purchase at the store, rather than pulling out their credit card to swipe. Use agileEMAIL to geo-target consumers, displaying local maps or lists of nearby locations that accept Apple Pay. You can even provide a coupon to add to Passbook to redeem in stores that accept it. This can be a highly engaging way to capture that user and drive clicks to bricks.
On Monday when Apple Pay launches, keep in mind that not all iOS 8 users will be able to use it. Plan your campaigns accordingly. We know this much though – demand for devices that support Apple Pay is high. Over 10 million iPhone 6 and 6 Plus units were sold on the first weekend these devices were available and by the end of the year they’ll be sold in 115 countries. Furthermore – the iPad Air 2 and iPad Mini 3 launch alongside iOS 8.1 on Monday. Apple Pay has the potential to be a huge hit.
Click here for a demonstration of how agileEMAIL will help you take advantage of Apple Pay. If you have any questions, we’re glad to help. Contact us anytime at firstname.lastname@example.org.