This is a guest post from Geoff Phillips, Senior Editor & Email Specialist, Email on Acid.
With an estimated 67% of emails being opened on mobile devices, responsive design for email is no longer an option, it’s a requirement for successful email marketing campaigns.
And—content creation aside—the email design process can be quite daunting. To optimize your workflow, consider the following tips:
Marketers know that it’s imperative to create responsive emails. Consumers are opening emails on mobile devices in record numbers and if the emails aren’t mobile-first, there’s a good chance they’ll get deleted.
But what does a great responsive email really look like? And how do you build one?
Our new guide, “10 Quick Design Hacks for Responsive Emails,” offers 10 tips that can help you design emails that look great on smaller screens and bigger screens alike.
In it, you’ll learn everything from the ideal email width and font size to what buttons should look like and how many columns should be in an email.
It’s been another busy week here at Movable Ink! In addition to getting the recording up for our webinar, “How to Build Next Generation Responsive Emails,” we released our new research, the Q1 2015 US Consumer Device Preference Report.
We also hosted a new webinar, “How to Bounce-Proof Your Marketing,” with our friends over at BounceExchange and discussed in depth why email ROI beats social media ROI by a huge margin.
In April, we talked a lot about responsive emails and it seems like it was the time to do it – Google just announced that more searches are happening on mobile than desktops. Learn about that more this weekend:
When it comes to social media marketing, a lot of marketers are suffering from FOMO (Fear of Missing Out). They see other brands doing something cool on Facebook or Twitter and want to replicate it. But FOMO can be expensive. Management platforms, analytics tools, and other investments are made into a social media presence and, in many cases, the ROI from the channel is never even proven.
Meanwhile, ROI from email is measurable and consistent… but research from eConsultancy found that spending on email marketing budgets has actually dropped by 19% this year.
There’s no contest between the ROI from social and the ROI from email. You can forget FOMO and think YAMO – this research shows that, if you’re not optimizing your email marketing, you are missing out.
This is a guest post from Zach Watson of TechnologyAdvice.
When it comes to marketing emails, consumers actually don’t mind them much. Some 60% of consumers say they read marketing emails, but only 16% do so with any kind of regularity.
Why the huge dropoff? Because in their haste to send off the next email blast, marketers too often employ terrible subject lines.
This surreptitiously undermines the remaining email marketers who understand the importance of the subject line and spend time constructing a clear, relevant 40-character phrase.
What follows are five of the most egregious examples of subject line gibberish taken directly from my inbox:
Integrating social media and email marketing isn’t easy. Since most companies have different teams for each channel, that usually means that different campaigns are running, too.
But if you manage to integrate social with email – and vice versa – you can actually supercharge your digital marketing.
We asked seven experts about how brands can combine social and email in new and creative ways. Here’s what they said:
We all do it. We search for something that we might want to buy. We take a look at the product page.
And then we bounce.
Almost 70% of shopping carts are abandoned before an eCommerce purchase is completed and more than half of web visitors stay on a webpage for 15 seconds or less. Bouncing is a real problem across every channel – even email, where click-through rates hover around 3% of less.
So how can you bounce-proof your marketing and keep customers engaged, loyal, and happy?
BounceExchange and Movable Ink are hosting a webinar on Tuesday, May 5 at 1pm EST to answer these questions and more. Space is limited, so register to save your seat today!
Learn how to bounce-proof your marketing!
Last week, Google unrolled a new algorithm designed to deliver mobile users the best possible experience when searching for something on their phones.
Naturally, the marketing and design world called this phenomenon “mobilegeddon.”
The name is counter-intuitive. Google’s algorithm is actually more like an overdue dawn than a web-ending apocalypse.
Smartphones have been a main point of web access for years now. According to Pew research, 64% of Americans own smartphones and 10% have no other way to access the Internet.
So this change is a good thing for consumers. But it shows just how far companies have lagged when it comes to adapting to market trends.
When it comes to traveling for business, customers have more options than ever before.
You can use apps, websites, wearables, and mobile devices to stay organized and ensure that you get from Point A to Point B.
Of course, many of these options can cause more problems than they solve. Anyone who has frantically searched their inbox for a plane ticket or travel itinerary knows just how frustrating this experience can be when you’re trying to make a meeting.
We recently got the chance to talk to Devin Ruppenstein and Charity Lorenzen, who are part of the marketing team at TripIt (owned by Concur), about how the company has worked to build email marketing strategies to solve these challenges.
Here’s what Charity and Devin had to say about TripIt, email marketing, and the travel industry:
If you’ve gotten an email with social media sharing buttons in it, you’ve more or less seen the extent of most social media and email marketing strategies.
True cross-channel campaigns between email marketing and social media marketing channels are few and far between – it’s hard to coordinate and execute at the same time, especially given social’s real-time, two-way nature. But with live social media feeds in email, brands can create entirely new experiences in the inbox and maximize social media engagement – and ROI – at the same time.