We’re excited to introduce a new feature on Movable Ink’s Agile Email Marketing platform—mobile carrier targeting. Marketers can now target their emails based on the specific mobile carrier network that an individual is using at the moment of email open.
For businesses that rely heavily on information about mobile carrier preferences (like telecommunications providers and mobile device retailers), the ability to access this information and act on it in real-time is crucial, and a competitive advantage. For example, marketers can choose to display different creative images or promotional offers depending on the recipient’s mobile carrier, powerfully increasing the relevancy of their campaign’s message.
It’s also possible to automatically serve lower resolution images once a mobile carrier is detected, in order to optimize the loading time and viewing experience since the email recipient is not connected to a WiFi network.
We’d love to hear your thoughts on this new feature. Get in touch.