Movable Ink Enables Marketers to Optimize Email Campaigns for Gmail’s New Promotions Folder “Grid View”
Movable Ink today announced the industry’s first solution for boosting open rates in Gmail’s new Promotions tab “grid view”. New features within the agileEMAIL platform will enable marketers to auto-optimize and personalize featured images on every open of the Promotions tab with the visual grid view enabled, resulting in higher open rates and more conversion opportunities.
Key features include:
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Automated A/B testing. Test multiple versions of featured grid view images on the fly, and automatically set campaigns to display the best performing images to the majority of recipients.
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Image personalization. Include a recipient’s name, birthday, anniversary, or other personalized content into the featured image to make messages stand out from other promotional emails. (This information cannot be viewed in grid view images as plain system text – it must be embedded in the image itself).
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Contextually relevant content. Display featured images that are contextually relevant to a recipient’s time, location, device, or local weather conditions.
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Countdown clocks. Display time remaining to take advantage of special sales.
Gmail’s elegant new ‘grid view’ format presents email marketers with an unprecedented opportunity to engage with recipients, and the new features we are announcing today will give them the ability to move the needle on boosting open rates in a way that was never before possible!
To learn more about Movable Ink’s agileEMAIL platform and our new Gmail grid view optimization capabilities, get a demo.