The official kickoff of the holiday shopping season is still weeks away, but in the minds of marketers, it’s already begun. According to the 2015 Online Retail Survey from ChannelAdvisor, 59% of retailers in the US and UK have already launched their holiday campaigns – a 20% increase in the US over last year.
Of those retailers, 44% report Black Friday as the most profitable day of the year.
The report credits the early bird strategies to higher earnings in 2014 after an earlier than usual holiday marketing season.
For email marketers, that means planning email campaigns far in advance to take advantage of early shoppers. We recommend 
retailers push their first big send on the 1st Monday of November in order to take advantage of Black Friday shoppers.
But it’s not too late to launch a successful holiday email campaign. Over the next few weeks, we’ll be guiding you through the season with articles, guides and webinars to help you get a few quick wins, as well as boost your overall holiday email performance.
For now — get a full holiday calendar, plus eight holiday email marketing tips in our 2015 Holiday Playbook.
And register now for “How Amazon Does Black Friday & Cyber Monday,” our joint webinar with eDataSource. Learn how Amazon tackled the 2014 holiday season with email marketing, and get some insight into the importance of timing, targeting and personalization of holiday emails.
Check back soon … there’s more to come.