The definition of contextual marketing has changed over the past few years. As technology has gotten more sophisticated and the opportunities for digital marketing have grown, the meaning of customer “context” has transformed.
Contextual marketing should do two things: enhance the customer experience and provide utility. By creating marketing that builds an experience and ultimately proves to be useful and engaging, brands can redefine the digital marketing landscape at a time when it’s proving to be less and less effective.
To define contextual marketing – and show how companies are using it in mobile apps, emails, and websites – we wrote an eBook all about it: “Everything You Ever Wanted to Know About Contextual Marketing.”
So if you’ve been wondering what contextual marketing actually looks like in practice – and how you business can get started with it – download our eBook! In it, you’ll learn:
- Why digital marketing is broken today
- How companies like Google, Amazon, Pandora, and others have used context to build their businesses
- What a true contextual marketing engine looks like in action, courtesy of Uber, Nickelodeon, and Starbucks
- How it’s possible to create a contextual marketing experience in emails
Download “Everything You Ever Wanted to Know About Contextual Marketing” today!