Magenta Friday is a workshop tailor-made for marketers ready to crush their goals and create industry-leading marketing experiences. Seven marketing visionaries will be taking the (virtual) stage on March 29 in North America | April 5 in UK and EMEA.
Up Your Marketing Luck: Gamification Tactics From Winning Brands
Every holiday offers marketers another special opportunity to engage their customers. Discover how brands like Minnesota Timberwolves, Dunkin’, Origins, and more use quick-win gamification tactics to drive extra engagement every holiday.
When emails take an average of 2 weeks to complete, marketers know that something has got to change. Discover how templatization can unlock greater efficiency all while driving fresh, engaging content your customers love.
Featured Post
Three Tips to Navigate the Generative AI Buzz
Generative AI has changed the game in martech. But while the solution is a valuable asset in marketers’ tech lineup, it’s not a one-size-fits-all solution. Read the blog to discern between the hype and reality of Generative AI.
Featured Post
Inkredible Opportunities
To help facilitate more connections and make it easier for our friends and colleagues to find new opportunities, Movable Ink's Inkredible Opportunities highlights the latest job openings from our network of clients and partners each week.
Digital Marketing
6 Ways to Craft Revenue-Driving Campaigns
When push comes to shove, revenue is the most important benchmark of success for marketers. Discover six campaign types that are crafted to lift revenue, and how global brands are already using them to drive success.
Digital Marketing
4 Ways to Perfect Your Welcome Series
Learn four simple, effective ways you can enhance your welcome series campaigns. From efficiency gains to data-driven tools, these techniques will help you make the most of every onboarding message and drive lasting loyalty.
Digital Marketing
A Match Made in the Clouds For Content Personalization Excellence
Introducing Movable Ink’s newest integrations with Salesforce Marketing, Data, and Commerce Clouds. With this integration, make the most of your marketing efforts by leveraging Salesforce data to generate 1:1 personalized experiences. ...
Data & Technology
Super Bowl Marketing Hall of Fame: Most Memorable Campaigns
This year's Super Bowl showcased inventive marketing strategies, new AI trends, strategic partnerships, and real-time data to create memorable campaigns that resonated with a wide audience, spanning game enthusiasts to pop culture fans.
Digital Marketing
Next-Gen Marketing: Building a Tech Stack for 2024 and Beyond
Tech stacks are the powerhouse of any engaging marketing experience, making its optimization critical to long-term success. Discover how to avoid common challenges and what components to look for when building your own tech stack.
Data & Technology
3 Tips for Flawless API Automation
Marketers have vast amounts of data on hand, but activating it into personalized content remains a challenge. Now, with the power of automated APIs, marketers can streamline their processes, easily creating engaging marketing moments.
Data & Technology
Email Marketers’ Groundhog Day: End Repetitive Content with AI
Marketers are often stuck in a cycle of repetitive messaging, as if they’re in the email version Groundhog Day. But with the power of AI and a few key strategies, they can break the endless loop to deploy fresh, engaging content every time.
AI Personalization
What Is an Ensemble Approach to AI?
AI has taken over every corner of martech, but one type stands out among the rest: the ensemble approach to AI. With this comprehensive type of AI, marketers can create cohesive, effective content that drives engagement and revenue.
Whether you’re trying to enhance the performance of your campaigns or leverage data to build better emails, Movable Ink can help you use your data to better power customer communications and drive user engagement. Request a demo to try it out for yourself.