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Why Personalization Matters in Financial Services Email Marketing

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Did you know that, according to Experian, a tactic as simple as personalization can increase open rates by 29% and unique click rates by as much as 41%. But personalization techniques for financial service emails aren’t limited to just pulling a recipient name into body copy anymore.

One of the most compelling personalization methods for a credit card acquisition email is to feature an image of a card with the recipient’s name. This has been an effective, but costly option for direct mail. Compare the same functionality in email and it’s a simple, cost-effective choice for card marketers.

Likewise, customizing the APR offered to a specific prospect is a key driver of success. In email, the customized APR can be presented and styled to match the email design for a specific prospect.

Email personalization

Personalization is one of many ways financial services marketers can use context and relevance to tap into the ROI potential of email.

Want to learn more?  Join us on November 19th 2015 at 1 PM for “Contextual Email Marketing for Financial Services: Exceeding Challenges to Drive ROI.”

This webinar offers actionable advice and real-world implementations that will show you how you can use dynamic email content to lift engagement, drive traffic and convert customers, all while operating clearly within the established financial regulatory framework.

Register now.

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