Google has updated its search algorithm. More than two-thirds of emails are opened on mobile devices. And the Apple Watch is opening up whole new ways for digital marketers to get in front of customers.
Responsive email design has become imperative for marketers that want to ensure that customers have the best possible experience whenever and however they open your emails.
But how can you build a responsive email? Well, aside from making sure you’re brushed up with the latest tips on making emails look great on mobile, you can find platforms that help streamline the responsive design workflow.
At Movable Ink, we provide a way for email marketers to streamline the process from start to finish. All you need is a .PSD file that you can upload into Movable Ink’s contextual marketing platform.
From there, you can slice and re-slice different parts of the file in order to create an interactive email experience.
Here’s a short video we put together to show you how it works, courtesy of Steven Joya, our community manager here at Movable Ink:
Download our guide, “10 Quick Design Hacks for Responsive Emails” to see examples and learn tips about everything from pixel size to layout and hero images.