Email marketers know that to really have success in email, you have to optimize, optimize, optimize. That means experimenting with subject lines, format, time of send, and more. Of course, to test effectively, you have to split up your audience – which means that half of them receive less compelling creative. When Email A outperforms Email B by 50%, that can be a big problem.
With contextual marketing technology, it’s possible to overcome that challenge. Real-time A/B testing allows marketers to test two different sets of creative (or multiple sets of creative with multiple different elements) and then, when one set of creative outperforms another, to automatically switch out the losing creative with the winner.
This ensures that everyone on your email list gets the best possible experience and maximizes your email marketing ROI.
Want to learn more? Watch this video from our product marketing strategist, Steven Joya, about how to use Movable Ink’s platform to set up a real-time A/B test for your email campaign: