For many major retailers, this week marks the cutoff for guaranteed holiday delivery with standard shipping. While this may dismay some of your consumers, the good news is that Movable Ink allows you to change the messages in your marketing emails in real time to reflect the latest information–no matter when the email is opened. This minimizes consumer confusion and disappointment while maximizing opportunities for conversions.
Once the online ordering deadline has passed, you can have the message swapped out to include a message about in-store purchases while including a local map showing the closest store locations and updated holiday hours. You can also include a CTA for consumers to send a digital eGift card to people on their list. This adds a layer of personalization and creates a greater user experience for each of your consumers.
Go deeper with personalization by including the customer’s name on a gift tag with a creative treatment of your choosing to really bring your gifts to life, enhance engagement, and improve response rates. Using the Movable Ink platform, you or your designer can directly mock up the treatment of the first name against a holiday-themed background image of your choosing, ensuring that the highly customized treatment works well with your overall template and creative.
Create a personalized user experience for your customer and ensure that no recipient is confused by the message in your email even if they open it a few days after it’s been deployed. This helps ensure maximum performance of your holiday campaign.
Most importantly you’ll help keep stockings stuffed and the tree circled with your gifts!