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Monday Catch-up: Email Psychology, Mobile Charts and more from the UK

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It was a tough week for Google. Reddit leaked “everything” about the new Google phone, and the ad tech industry may be waging a war against the company.

But let’s catch-up on email marketing … and a little on mobile, a topic now inextricably linked to email because …

“42% of consumers will delete your email right away if they can’t see it on their mobile device in an effective way.” – Christopher Frasier, Senior Director, Strategic Services and Customer Success, Blue Hornet

The Psychology Behind Checking Email

According to a study in the International Journal of Human-Computer Interaction, participants who said they checked their email every hour were actually checking every five minutes. Apparently, we’re more addicted than we realize — or at least want to admit.

Neil Patel offers seven marketing tips for creating better emails based on the psychology that drives people to check their emails so frequently. For example, we love the feeling of receiving new email and the excitement that it brings, so, as marketers, we should make sure we’re sending content to each recipient that they actually want, so they’re associating the email with that good feeling.

Get all of the tips at Hubspot.

UK email marketing report: Email delivering great results

Experian Marketing Services UK analyzed over 20,000 email campaigns in the UK and Ireland with more than 2.5 billion sends in Q2 2015, comparing it with Q2 2014 campaigns. And the results — email marketing in the UK is “far from dead.”

First, let’s officially declare email alive and kicking — we know it’s the number one digital marketing channel for most marketers when it comes to ROI — but there’s no shortage of articles out there still confirming that “email isn’t dead.” We can rest easy that email is here to stay.

Read more on The Drum for the full details, but according to the report, the UK Financial Service industry saw a significant increase in email engagement. Emails sent in Q2, 2015 were 20% more likely to be opened and nearly 30% more likely to be clicked than those sent in Q2, 2014.

And, if you’re a marketer in the Financial Services industry, and want to learn more about using contextual emails to increase opens and CTRs, keep an eye out for our new eBook on email marketing for Financial Services— coming soon.

Charts, chart and more charts about what’s happening on mobile

Digiday published a data-packed article listing seven charts on who is dominating mobile. A couple interesting takeaways:

  • Eight of the top 10 mobile apps are owned by either Facebook or Google, and
  • The top mobile apps Millennials are spending their time on are Yik Yak, Venmo and Instasize.

Read more on Digiday.

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