Mobile Devices Reign Supreme for Email Opens in Q2 2013

Nearly two-thirds of all email opens occur on smartphones and tablets, as shown in Movable Ink’s latest research, the US Consumer Device Preference Report: Q2 2013.

The report, based on aggregate email open data from over 100 enterprise B2C brands, provides critical insights into the current email marketing landscape:

• The current breakdown of email opens by device (smartphone, tablet, or desktop)
• Who’s winning in the smartphone battle between Apple (iOS) and Google (Android)
• How user engagement varies across devices
• A map showing which US states are leaning smartphone vs. desktop

Check out “re: Email Opens—iPhone Eats Android’s Lunch” in Direct Marketing News for additional coverage of this data.