Maybe you’ve started an Instagram page for your brand, maybe you haven’t. Maybe you’ve already had success with it. Either way, when it comes to Instagram marketing, there are countless opportunities for customer engagement and sales… and things are really just getting started.
Just a few weeks ago, Instagram officially unveiled the first round of advertising API integrations for brands to use. It’s safe to assume that there’s more to come as the platform tweaks how businesses and customers interact and build communities.
That said, there are already a lot of companies seeing success with strategies like influencer outreach, giveaways, and more. Instagram sees more engagement than any other social channel and the best way to build an audience is to build relationships.
We talked to a dozen experts on how to market on Instagram and wrote a guide on the insights they gave us.