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6 Ways You Can Increase Email Sign-Ups on Your Website

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Here's how to increase email sign ups on your website.

Companies are constantly looking for ways to build their email list, but if you’ve been on most corporate websites, it sure doesn’t look like it.

Email sign-up boxes are often tucked in the corner of the website, hidden away, while Facebook Pages and Twitter are embedded front and center, prompting people to “Like” and “follow” the brands on social channels.

If you can’t get people to sign up to your email list in the first place, you won’t be able to get ROI from your email marketing efforts. But how can companies increase email sign-ups on their websites and other digital properties?

Here are six ways that can help:

1. Make Sure Your Email Sign-Up Box is Visible.

Most companies decide to put the email sign-up box at the footer of the company site, wedged in the vicinity of the “About” and “Contact” sections.

Experiment with placement. Does your email list grow faster if the sign-up box is at the top of the website? What about if it’s in the middle of the webpage or on a sidebar? How about on your blog?

2. Give People a Reason to Sign Up.

Make sure that there’s a solid, tangible incentive for signing up. Even better, try to make that incentive immediately redeemable. Send new subscribers a coupon or discount right away, or offer exclusive content that can only be accessed with an email address.

3. Include Your Email List as a Call-to-Action.

Aside from the sign-up box, make sure to mention your email list – and the benefits for signing up – throughout landing pages, blog posts, and product pages.

This helps create an active marketing push around email sign-ups, rather than directing people to a passive sign-up box.

4. Tell Recipients What to Expect.

If people are going to make the leap of faith and give you an email address, they’re going to want to know what you’re going to do with it.

Is the newsletter going to come once a month or are their inboxes going to get bombarded every day? Will every email have the same kind of content?

By setting the expectations, brands can ensure that anyone who signs up knows exactly what they’re going to be getting.

5. Let Customers Self-Segment.

Some customers may just be interested in discounts and sales, or a certain type of product. Others might want to hear about new products or events.

By having customers fill out what kinds of emails they’d like to receive, you can make sure you’re sending only the most relevant content to each recipient.

6. Create Emails that are Useful, Not Advertisements.

To really ensure that you can build your email list from your website, you need show that your emails aren’t just another spammy advertisement that will clutter the recipient’s inbox.

By creating truly relevant, useful content in your emails, you can guarantee that people won’t just sign up, they’ll share the emails with friends and encourage others to sign up as well.

Email Rising

If email marketing is core to your business (and 73% of marketers say it is), then you should start investing in efforts to grow your list. While social media marketing can be effective, very few marketers would say it’s more effective than email.

It’s time for companies to start reimagining how they can get customers excited about the idea of email marketing – and the possibilities it might offer for the future of communication, engagement, and customer experience.

Want to learn more about how to make your email marketing program better than ever? Download our eBook, “Everything You Need to Know About Contextual Marketing” to see how brands are creating emails with content that changes according to customer context – even after it’s sent.

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