Register for Magenta Friday

Magenta Friday is a workshop tailor-made for marketers ready to crush their goals and create industry-leading marketing experiences. Seven marketing visionaries will be taking the (virtual) stage on March 29 in North America | April 5 in UK and EMEA.

Save your seat!

Skip navigation
Movable Ink

Deliverability, Mobile, and Email Marketing at #EEC15

Share This Post

EEC15 took place in Miami.Earlier this week, a few Movable Inkers went down to Miami to Email Evolution Conference 2015.

There were a lot of great speakers and tons of email talk going around, so we thought we would do a quick recap for anyone who might have missed what is one of the best email marketing conferences of the year.

For one of the pre-conference workshops, Movable Ink’s CEO Vivek Sharma and Senior Account Manager Elizabeth Ray gave a presentation about contextual marketing and how marketers can start building emails that always have relevant, real-time content for subscribers (which you can learn all about in our upcoming webinar).

During EEC15, we noticed that two things were on everyone’s minds: deliverability and mobile. People were talking about what really makes email marketing work – and how it can be as effective as possible when it gets to a customer’s inbox.

We collected some of the best #EEC15 tweets around these insights to see what was on everyone’s minds:

Email Evolution Conference 2015 was packed with insights into the latest and great in email innovations – as well as best practices and industry statistics that could help inform future campaigns and planning looking ahead to this year.

https://storify.com/movableink/a-recap-of-eec15

Looking Ahead

Given all the talk at EEC15, it’s clear that 2015 is going to be a time when email campaigns are going to have to be built for a new ecosystem of devices and customer behavior.

What gets people’s attention today? How can you make sure your email is opened, clicked, and – most importantly – enjoyed?

We think the answer is context. By creating campaigns that enhance the user experience and provide real utility instead of interrupting the customer experience with marketing messages, it’ll be possible to create emails that customers actually look forward to getting.

WebcastIMgWant to learn how you can get started with contextual marketing in both your marketing and email marketing?

Watch our recorded webinar, “The Definitive Guide to Contextual Marketing.”

Marketing News that Matters

Sign up for Movable Ink's newsletter to receive the latest news, research, and omnichannel personalization resources.

Sign Up Now