Almost every email marketer knows the advantages of segmentation.
It’s pretty simple – when you send an email, you want to make sure that you’re sending it to people who are actually interested in the content.
Retailers are constantly trying to segment customers based on purchasing behaviors and demographics, but that can mean hours and hours of crunching data and comparing different customer profiles. Consequently, a lot of companies still settle for broad segments based on region, products or loyalty, rather than an individual preferences and behaviors.
But in a mobile world where customer needs and preferences are changing all of the time and mobile apps have introduced new kinds of personalized experiences, traditional email segmentation strategies can only go so far. Now, it’s advanced segmentation and contextual marketing that will set retailers apart in the inbox.
Movable Ink and Custora are hosting a webinar, “Expert eCommerce Email: Advanced Segmentation & Contextual Marketing”, that will help marketers take their email campaigns to the next level. Topics covered include:
– Why advanced segmentation is crucial for retention and acquisition
– How to get data out of silos and build predictive customer profiles
– How contextual marketing can help reinvent digital marketing efforts
– The different ways brands are using advanced segmentation and contextual marketing today
Custora and Movable Ink are hosting “Expert eCommerce Email: Advanced Segmentation & Contextual Marketing” on Tuesday, March 3 @ 1-2pm EST and Thursday, March 5 @ 4-5pm EST.