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eBook: The Email Marketing Guide for Financial Services

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Email as a channel remains the gold standard when it comes to ROI — according to the Direct Marketing Association, email marketing yields a 4,300% ROI for US businesses — and that’s not limited to big brand retail marketing. Heavily regulated industries like financial services continue to rely on email as a cost effective tool to convert prospects, build relationships with clients and service longtime customers.

With new tools, we’re able to raise the stakes of what’s possible with email. Consumers now expect relevant, personalized communications. Contextual email marketing allows marketers to acknowledge the context of customer’s lives with messaging that applies specifically to them. This is particularly useful in the highly targeted, highly regulated world of financial marketing.

The most common challenges for financial services involve changing regulations, fluctuating rates, up to the moment market updates, privacy and personalization and connecting the bank’s physical and virtual experiences in a meaningful way. The solution that fits the email channel best is one that efficiently uses dynamic content to lift engagement, drive traffic and convert customers, all while operating clearly within the established regulatory framework.

We’ve published a new eBook that offers actionable advice and real-world implementations of contextual email marketing campaigns for various types of financial service institutions.

Download your free copy of The Email Marketing Guide for Financial Services now to learn how to navigate financial industry regulations and other challenges and use dynamic email content to boost ROI and engagement.

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