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Customers Have Major Trust Issues with Digital Marketing – Here’s an Infographic that Proves It

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Customers don't trust digital marketing from brands.Marketers might have noticed there’s something amiss in the digital world when it comes to connecting with consumers and actually getting their attention. A lot of customers don’t engage with marketing messages in any digital channel. In fact, most of the time, they’re outright ignoring them.

As marketers, this probably shouldn’t surprise us. If you pay to promote something that interrupts someone’s experience, you’re going to see low engagement.

On Facebook, for example, B2B marketing posts perform poorly because they’re not relevant to the context of what most Facebook users are doing at that moment.

Research really bears this out: everything from sponsored search results to the average time spent on a website indicates that customers no longer trust most marketing messages.

We made an infographic to show the extent of digital marketing’s trust issues:

Contextual Marketing Infographic

(Click to zoom)

Even though digital marketing is broken, it’s not the marketing that customers hate – it’s the irrelevant content and mass messaging. To fix digital marketing, brands have to focus on customer context. Through contextual marketing, it’s possible to create messages, content and sales offers that enhance the customer experience instead of disrupting it.

Want to find out how to build customer experiences with contextual marketing instead of interrupting them with traditional digital tactics? Check out our webcast, “The Definitive Guide to Contextual Marketing.”

Watch it today!

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