We recently co-hosted a webinar with John Landsman from eDataSource, and he shared some insight into Amazon’s 2014 holiday email activity — specifically their Black Friday and Cyber Monday activity. Continue reading
Movable Ink’s CEO Vivek Sharma recently talked to Jon Simmons from Content Standard about the power of agile email. Continue reading
It’s been a busy week here at Movable Ink. We returned from MediaPost’s Cross Channel Marketing Insider Summit, released the first part of our holiday content series, and celebrated our end of summer company soirée last night. Continue reading
This is a guest post from Aleksandr Peterson, Technology Analyst at TechnologyAdvice.
Recruiting is tough. Unless you’re on the Fortune 500 list, you probably don’t have hundreds of applications streaming in every week for a single opening, especially if it’s a high-level position with unique skill requirements (such as a front-end web developer). Continue reading
Every startup has a story. Some are longer than others, but at their core they all contain a ‘lightbulb’ idea, lots of hard work, and a dynamic individual (or individuals) who keep the dream alive.
Our co-founder and CEO, Vivek Sharma, has long been active in the Lean Startups Meetup (which has now become the Founder Stories Meetup). This Meetup group is dedicated to sharing what makes startup founders ‘tick’ and how they overcame challenges to succeed.
Tonight, Vivek will share his story. Come learn with us!
Are You More Mary Poppins Or Maria Von Trapp? Can We Guess Your Zodiac Sign Based On Your Favorite TV Show?
These are both real Buzzfeed quizzes (you can take them here and here, respectively), and while you may not know your results (yet), you probably do know that online quizzes have made a major comeback.
Don’t believe us? The numbers speak for themselves. 2013’s most popular story on NYTimes.com – posted two weeks before the new year – wasn’t actually an article, it was a quiz about, “How Y’all, Youse and You Guys Talk.” “What City Should You Actually Live In?” has been viewed more than 20.5 million times as of today.
However, quizzes aren’t just fun and games – they’re great tools for generating leads. But how? And what do you do with these leads once you have them?
Boombox and Movable Ink are hosting a webinar, Quizzes and Context: Generating Leads and Turning Them Into Customers, on Thursday, August 20 at 1pm EST. We’ll go through how to use quizzes to meet your lead generation goals and nurture those leads with contextually relevant email. We’ll even take a look into how you can progressively profile your leads without leaving the inbox.
Think about how many times you checked your email in the past twenty-four hours. How many times were you on your computer? How many times were you scrolling through your inbox on your phone?
If you’re like most people, you’re probably accessing the majority of your emails on mobile devices. In our most recent US Consumer Device Preference Report, we found that more than two-thirds of emails are now being opened on mobile devices.
While we’ve previously talked a lot about why it’s important to build responsive emails, it’s important to think beyond building an email that looks good on a small screen.
Mobile email marketing isn’t just about responsive technology; it’s about consumer behavior. Marketers know that they need to create more relevant messages and one of the best ways to start is to make emails that are hyperlocal.
As the mobile inbox becomes the predominant way that consumers experience email, marketers have to ensure that emails can react to changing locations. By geo-targeting your email campaigns, you can make them much more relevant – and help drive traffic to retail stores.
Defying the Digital Myth
It’s easy to think that the brick-and-mortar experience is dying off, but research shows this isn’t true. One recent survey found that 65% of consumers still want the traditional retail experience. And, to help with that, email marketers should test out campaigns that drive consumers to retail stores, instead of websites.
That’s why geo-targeting in email can have such a big impact on campaign results. An email for a sale at a shoe store is much more effective if there’s a dynamic map included that shows the location of the nearest store. The same goes for rewards/loyalty programs, reservations, and appointments.
Mobile is more of a state-of-being than a channel. If you’re sending out a major deal, someone who’s at the office and checks their phone should see a different map than someone who’s at home. That same email should show different locations once the subscriber goes to a new location or returns home.
By continually updating the email content in real-time, marketers can create hyperlocal sales that will see higher click-through rates and engagement, and ultimately higher retail sales.
The truth is that most consumers, when given the option, will still try to find a store and try out the items before buying. When marketers give them that option, customers will be more loyal to the brand and have a much more memorable experience that just pointing and clicking.
Want to learn more about how brands can use geo-targeting to drive in-store traffic? Download our case study to see how Allen Edmonds used geo-targeting and the amazing results they saw.
In a little under a week, the Movable Ink team will head out to Las Vegas for Experian’s Client Summit. As we’re packing our bags and getting ready to travel, we thought we’d let you in on three reasons we’re especially excited about this year’s conference:
1. We’re speaking about our passion
We’ll always jump at the chance to share our love of contextual marketing. On Thursday at 1pm – during the breakout sessions – we’ll be presenting on why context is crucial in email marketing and how you can drive real ROI with your data. Specifically, we’re talking about why predefined widgets aren’t enough for your contextual marketing needs and how to solve that problem. The full event schedule is available here.
2. There’s a chance to win big
With two raffles going on – one run by Experian, one by our team – there’s a unique opportunity to win big (and that doesn’t include the allure of Las Vegas’ famous casinos!). If you’re one of the first eight people to sign up for a strategy session with the Movable Ink team, you’re automatically entered into a raffle for a surprise Las Vegas experience. Not only are those great odds, but you’ll have solo time with an expert to discuss custom apps in email.
3. It’s the perfect place to connect
With a theme like Utopia, we can’t imagine a more perfect place to connect with our clients and friends. See you there!
What are you looking forward to at the Experian Client Summit? Let us know and be sure to stop by our booth in the Partner Square to say hello and get some swag!
Today is a day I paused for a moment and felt joy.
It’s easy to get caught up in our daily lives. Take a moment and consider that in a shared world, not everyone has the luxury of equal treatment. It is 2015 and it is easy to be cynical about the slow march of progress.
And then one day, something changes. On a day like today. This battle for equal rights has spanned decades and took immense courage. Movable Ink is proud to celebrate this rainbow-colored day with our brothers and sisters in the LGBT community.
“The arc of the moral universe is long, but it bends towards justice.” – Martin Luther King Jr.