Vivek Sharma, Movable Ink’s CEO, recently had a Q&A interview with Idea Mensch, where he discussed everything from the worst job he ever had to books he would recommend to entrepreneurs.
In the interview, Vivek also touches on how he and co-founder Michael Nutt originally came up with the idea for Movable Ink, how he stays productive, and why Twitter is one of his favorite digital tools.
The 2014 holiday season is upon us! Our quarterly U.S. Consumer Device Preference Report is out and has deep insight into how consumers engage with their devices, the popularity of these devices, and how device preferences varies across the nation; use this information wisely to target and personalize your holiday email campaigns. Unlike other studies, this data set exclusively includes results from large, enterprise B2C marketers. The report is free for you to download, and you can get a copy here.
It may not be a surprise that the Q3 2014 report strongly confirms that U.S. consumers prefer to use their smartphones to read email, with the device accounting for 48% of all email opens, but did you know retail consumers tend to show a mobile preference while finance and automotive consumers show a desktop preference? This quarter’s report goes on to break down device use and other engagement metrics by six major verticals (automotive, financial services, media/entertainment/publishing, retail apparel, retail non-apparel, and travel/hospitality).
“The U.S. Consumer Device Preference report confirms that sending responsive email is no longer a luxury, but a necessity to success,” said Vivek Sharma, Co-Founder and Chief Executive Officer of Movable Ink. “Mobile devices continue to outpace desktop computers as the preferred device for email, putting an emphasis on responsive mobile ready email for holiday. We are excited to help our clients convert more mobile traffic than ever this holiday season with our new responsive design tools that are live within agileEMAIL and our free hosted email design tool Inkbrush.”
Key findings include:
- New to the report for Q3 is how consumer behavior and device preference varied by vertical. Longer email read lengths were seen when consumers preferred desktops and shorter read lengths occurred when consumers preferred smartphones in a particular vertical.
- Tablet use picked up again during the quarter and well accounted for almost 40% of opens during prime after work hours.
- Apple’s iOS devices continued to widen its lead over Google’s Android devices. However, Android users stay engaged longer with email.
About the Movable Ink “U.S. Consumer Device Preference Report: Q3 2014”
The Q3 2014 U.S. Consumer Device Preference Report is based on data collected through Movable Ink’s agileEMAIL platform between July 1, 2014 – September 30, 2014. They reflect aggregate statistics across Movable Ink’s customer base, which includes more than 200 enterprise B2C & B2B marketers from the retail, travel, financial, media, and telecommunication industries. Because determining email opens requires images to load, the percentages for some devices might be over or underrepresented.
If you have any questions about the report or if we can help you get responsive for the holiday season contact us at email@example.com.
We are excited to make a big product announcement this morning! The team here at Movable Ink has worked hard on the latest innovation in email design, and now through agileEMAIL, Marketers can generate fully responsive email templates going from campaign concept to email-compliant HTML in minutes. With a simple upload of their templates, marketers can send emails that render optimized formats and content for desktops, mobile phones, and tablet devices. The new responsive design product is available for marketers to use today, and has been built into agileEMAIL’s Workflow tools as well as Inkbrush.com.
“agileEMAIL has helped us improve the effectiveness of our email and gotten us great results,” said Coleman Easley, Email Marketing Manager at Excentus. “We are excited to use Movable Ink’s new responsive email tools to further improve the quality of our messages to take advantage of our rapidly increasing mobile traffic. Movable Ink enables us to send rock solid email that is optimized for our members to consume at any time on any device.”
“One of the hottest topics we get asked about is responsive design for email,” said Vivek Sharma, Co-Founder and Chief Executive Officer of Movable Ink. “We’re excited to offer marketers a bulletproof solution to design and code their emails, ensuring they are optimized for the device a subscriber uses to read it. It is a great complement to agileEMAIL’s real-time content and email optimization capabilities, and a new tool for marketers to add to their toolbox. Marketers want to spend less time writing code and more time bringing their creative ideas to life.”
Key capabilities of agileEMAIL’s new responsive design solution include:
- Automatic email-compliant HTML code generation
- Create re-usable responsive email templates
- Device detection for optimal email experience
- Email compatibility reports on major email clients
- Intuitive hosted email design for desktop and mobile templates
- Build from HTML, PSD, JPG, PNG, or Gif files
- Email version control for mobile and desktop
- Centralized link and content management for email
- Seamless integration with email service providers
The following post is an excerpt from a story that appeared in the September 2014 edition of Direct Marketing News covering Comedy Central’s marketing program. Written by Elyse Dupre, Associate Editor. Copyright Direct Marketing News 2014. Click here for the full story.
Content that’s in sync with consumers? Nooice! …if Comedy Central wants consumers to engage with its content experiences, then it needs to make those experiences valuable and accessible. So, instead of forcing consumers to search for its content, Comedy Central puts the right content in front of them on the right platforms.
One way Comedy Central does this is through email. By working with real-time email marketing company Movable Ink, Comedy Central updates its email content dynamically based on its subscribers’ open times. For instance, if customers open a Colbert Report email in the afternoon before the show airs, Comedy Central can include a tune-in-tonight message with a preview link, Steele explains. But if they don’t open the email until the next day, Comedy Central can change its message to information about last night’s show and include a link to the full episode.
“Our engagement rates and open rates have gone up dramatically [as a result],” Steele says.*
Adjusting email content based on device is another way Comedy Central stays in step with its fans. If consumers open a Daily Show email on an iOS device and they have the Comedy Central app, they can click on the email and go straight to the app to watch a full episode, Levitt says. However, if fans haven’t downloaded the app, the network can include a link inviting them to do so. Comedy Central launched its app this past April and received more than one million downloads in less than six weeks.
“We’re being strategic in terms of what options we give you and how we make it easier for you to find the content that you love,” Levitt says.
*Since implementing Movable Ink’s technology and taking a more mobile-centric approach, Comedy Central has experienced a 20% increase in email opens and clicks, Steele adds. …
We’re excited to release the latest edition of the U.S. Consumer Device Preference Report today! The quarterly report provides deep insight into the popularity of various devices, examines differences in consumer engagement based on the devices they use, and shows how device preferences vary across the nation. Unlike other studies, this data set exclusively includes results from large, enterprise B2C & B2B marketers.
The Q2 edition revealed the continued strength that smartphones have as the preferred device for email in America, accounting for 46% of all messages opened. However by geography, desktops rebounded and reclaimed preferred device status in eight more states this quarter, accounting for a total of 37.5% of all opens. The previous edition of the report highlighted the growth of consumer tablet use. Overall, tablets pulled back 2%, accounting for 16.5% of email opens during the quarter.
“Over the last year and a half we have seen a quick progression from desktop use to mobile dominance in email,” said Vivek Sharma, Co-Founder and Chief Executive Officer of Movable Ink. “With desktops rebounding in Q2 of 2014, it shows that marketers have to be ready for their emails to be opened anywhere, at any time, on any device. Having that type of agility in your email program will pay huge dividends during the upcoming holiday season.” Key findings include: • The gap between mobile devices and desktop computers used for email closed a little bit over the quarter. In total volume, desktops gained 4% on smartphone and tablet devices, returning to similar levels from a year ago.
• Apple’s iOS devices continued to widen its lead over Google’s Android devices. iOS devices accounted for 55.7% of all emails opened while Android accounted for 6.4%. However, Android users stay engaged longer with email. 53% of Android users viewed emails for 15 seconds or longer, a 13% increase over Q1 2014.
• Mobile optimized email matters. Smartphone use peaks in the morning but stays dominant throughout the day. At any given point, there are more emails being opened on a smartphone than on a desktop or tablet. This puts an emphasis on mobile optimized email, and marketers should take advantage of it.
The full report is available as a free download here. If you have any questions about the report, please ask us at firstname.lastname@example.org.
About the Movable Ink U.S. Consumer Device Preference Report: Q2 2014The U.S. Consumer Device Preference Report is based on data collected through Movable Ink’s agileEMAIL platform between April 1 – June 30, 2014. They reflect aggregate statistics across Movable Ink’s customer base, which includes more than 150 enterprise B2C & B2B marketers from the retail, travel, financial, media, and telecommunication industries. Because determining email opens requires images to load, the percentages for some devices might be over or underrepresented.
We’re going on the road and headed for the 2014 Experian Client Summit this week! The focus of the conference this year is to deliver strategies for engaging today’s hyperconnected consumer through relatable, memorable and sharable customer experiences. Speakers will have a chance to tell their story and how they are addressing some of the new challenges in an “always-on” world.
Movable Ink was selected to host a session on the advances made in email and how retailers, brands, and agencies are addressing them in the real world today. On Thursday July 24, 2014 at 2:30 pm, our CEO Vivek Sharma will take the stage to host “The future of live email: Agility in action.” Speakers from Bass Pro Shops and The Finish Line will share how they are bringing life back to the inbox while solving some classic targeting, segmentation, personalization, and cross-channel issues that faced them while creating and executing campaigns. This session is geared toward sharing their story, and showing how you too can optimize your emails after you click send.
The future of live email: Agility in action
Featured Speakers: Vivek Sharma, CEO, Movable Ink Aaron Buchanan, Email Marketing Manager, Finish Line Todd Jones, Manager of eCommerce, Bass Pro Shops
2014 Experian Client Summit, Las Vegas, NV
Thursday July 24, 2014
2:30 pm pt
We would love to see you there! If you are attending the show, or if you are in Las Vegas and want to say hello, reach out to us at email@example.com. The full agenda for the 2014 Experian Client Summit can be found here.
Back in January we announced the acquisition of Mailrox and now there’s some exciting news to share about what’s been happening since then. Mailrox is a cost effective web based email design solution that allows marketers to easily turn graphic designs into fully coded HTML email marketing messages. In the last few months, we have been hard at work integrating Mailrox into agileEMAIL’s Workflow to further enhance the development, content, and relevancy of email. Vast improvements to the interface have been made and now it’s even easier to send emails that sense and respond to consumers in real-time (letting you truly market in the moment).
Today, we are ready to release a new and improved version to the world. Mailrox.com is becoming Inkbrush.com and it launches this afternoon! Inkbrush.com will maintain all the great and intuitive aspects users have come to know from Mailrox. It will continue to be a web based email design and coding solution, with one small twist. It’s free to try! You get up to 3 free email templates each month, and can upgrade to agileEMAIL at any time. We’ve even enhanced Inkbrush with:
-A massively improved UI
-Edge detection for precise slicing
-PSD file upload and transfer of slices
-Support for email versioning
-Easier export of bulletproof HTML to your email service provider
-A brand new support forum
In the January announcement, our CEO Vivek Sharma said “Thousands of email marketers, designers, agencies, and developers have already used Mailrox to spend less time coding and more time being creative, and we are thrilled to add this simple but powerful technology to our portfolio.” We are making the most of the enhanced technology and are excited to launch Inkbrush.com, officially capping off the integration of Mailrox into Movable Ink. All Mailrox account data and logins will seamlessly work and be available on Inkbrush.com as soon as it goes live.
So please join us in saying “Hello Inkbrush!” and visit www.Inkbrush.com for your email design needs.
It’s time to tie up your shoes and get ready to stuff those backpacks. Back-To-School 2014 is here! The National Retail Federation estimated that total Back-To-School sales in 2013 were approximately $72.5 billion dollars, second only to the December holiday season last year.
Most schools, colleges, and universities in the states will start up again within the next 45 days (at the end of August or in September) making RIGHT NOW the prime buying time for families of students getting ready to hit the books. They have a time driven need and are willing to spend to fill it. But at the same time, we know they like to get a good deal. So we started thinking – how can we make it easier for you to capitalize on this “holiday like” season?
After polling our clients and reviewing successful tactics from earlier in the year, we developed a simple “Inkredible Back To School Email Marketing Guide.” It’s filled with quick tips that you can implement TODAY to drive more revenue, protect your margin, and keep your shoppers engaged with live and fresh email content during Back To School 2014. The guide will be available after our Back To School webinar on Wednesday July 16, 2014 at 1 pm. All attendees will receive a free copy of the 2014 guide.
On Monday, we officially announced agileEMAIL, our game-changing email marketing platform. You can read about agileEMAIL here in TechCrunch from the industry experts or download our one-page overview here.
We’re also pleased to offer our fans and industry insiders the chance to join our CEO, Vivek Sharma, and VP of Marketing, Jordan Cohen, in a webinar that will demo the new agileEMAIL platform live. We truly hope you can join us for the launch webinarthis coming Wednesday, March 19th, from 1:00 – 2:00 PM EDT.
Here are some additional details about what you’ll see Vivek and Jordan demo on Wednesday:
Workflow tools that allow you to spend more time being creative and less time with tedious tasks (convert image into bulletproof HTML in minutes!)
The ability to embed personalized content that updates in real-time
Advanced testing, targeting, and optimization capabilities that will take your campaigns to whole new levels
Texas is the most smartphone friendly state in the country, with over 53% of marketing emails opened on smartphones. WFAA-TV, the ABC affiliate station for the Dallas/Fort Worth metro area, recently shared these findings from our US Consumer Device Preference Report, Q3 2013 in the above TV broadcast.
Do you live in a smartphone state or a desktop state? The chart below gives a look at the top 5 states for smartphone and desktop use, based on the percentage of email opens per device. Download the full report to see a detailed breakdown by state, as well as more device use findings based on Movable Ink’s aggregate email open data from over 100 enterprise B2C brands.