Category Archives: Movable Ink News

Instagram can help engage email subscribers.

3 Reasons to Use Instagram Photos in Your Emails

When you get an email from a brand, you’re not used to seeing anything that’s all that surprising. Maybe it’s about a sale, maybe it’s about an event. Either way, no one really gets a rush from checking their inbox.

Social media, on the other hand, is something that is constantly unpredictable and exciting. That’s why more than a quarter (28%) of the average user’s time online is spent on social networks.

That doesn’t necessarily mean social channels are more profitable. Email ROI is still much higher than social media. What marketers should really strive to do is integrate live social media feeds right within the inbox. That way, you combine the engaging power of social with the ROI power of email.

Instagram, as a visual medium, is especially powerful. Here’s why:

Continue reading

LDV Vision Summit on May 20

Visual Content + Context = Better Engagement and ROI for Email Marketers

It’s well established that visual content is often much more appealing and effective than plain text when it comes to engagement and conversions across all customer touch points and marketing channels.

This holds true for products on eCommerce sites, social media posts, content marketing and email campaigns.

For example, research has shown:

– 60% of consumers are more likely to consider or contact a business when an image shows up in local search results

– 67% of eCommerce consumers say the quality of a product image is “very important” in selecting and purchasing a product

– The engagement rate on Facebook for posts with photos is 37% higher than text-only posts

But how can email marketers add context to the equation to further increase customer engagement and conversions?

This is the question I’ll be covering at the upcoming LDV Vision Summit on May 20.

Continue reading

Lessons from Movable Ink’s CEO, Vivek Sharma

 Vivek Sharma, Movable Ink’s CEO, recently had a Q&A interview with Idea Mensch, where he discussed everything from the worst job he ever had to books he would recommend to entrepreneurs.

In the interview, Vivek also touches on how he and co-founder Michael Nutt originally came up with the idea for Movable Ink, how he stays productive, and why Twitter is one of his favorite digital tools.

Read the full interview here.

Machine Learning and Data Science (xx) Love at Movable Ink

15761751682_69907f47de_o

Here at Movable Ink, we’re serious about gender equality. We are excited to support initiatives aimed at bringing more women into STEM fields by getting involved and supporting community efforts advocating this cause.

This past week, Movable Pink hosted the inaugural event of the NYC Women in Machine Learning and Data Science meetup. This group fosters informal discussions on machine learning and data science related topics, with the purpose of building a community around women in these fields. The inaugural event consisted of a series of lightning talks and culminated with a keynote delivered by Claudia Perlich, Chief Data Scientist at Dstillery. If you have not heard of Claudia yet, let’s just say she’s a data science rockstar, and some of her accomplishments include the Advertising Research Foundation’s (ARF) Grand Innovation Award and being selected as a member of the Crain’s NY annual 40 Under 40 list.

Lightning talks – Some interesting machine learning/data science topics were covered by speakers from the industry. With a span of 5 minutes each, the lightning talks covered the following topics:

  • Fashionably Data – speaker Anna Smith
  • Big Data and Hadoop – speaker Esther Kundin
  • Python Map Reduce vs Scalding – speaker Emily Samuels
  • Clustering Ferguson – speaker Dara Elass

Who attended? We had a diverse attendance, spanning both the industry and academic scenes. Some of the represented groups include:

  • Columbia university
  • NYU
  • Acxiom
  • Blenheim capital
  • Bloomberg
  • Distillery
  • Metis
  • RentTheRunway
  • Spotify

We were excited to see such a great turnout and vivid enthusiasm around machine learning and data science topics. Stay tuned for future events from the NYC Women in Machine Learning and Data Science meetup. Meanwhile, take a moment to check out some of the event pictures here.

The Solution to iOS 8’s Video Problem

A few weeks ago we discovered that Apple had changed the way it rendered HTML 5 videos in email on iOS 8 devices.

Here’s a recap. Let’s say you used agileEMAIL to embed a video in your email (because we know including videos within email makes it more engaging). When subscribers opened your email, your video would appear as a poster image with a play button, but the video didn’t play within the email itself. On top of this, your subscribers had no easy way to reach the video’s targeted landing page once video playback was complete.

It isn’t clear that Apple will revert back to the way they used to handle video in email—so our Engineering team crafted a solution within agileEMAIL that works with iOS 8 AND improved on the user experience!

Here’s how it works:

  • • When subscribers open an email with an embedded video, the video poster image appears with a play button.
  • • When the play button is tapped, QuickTime is launched within the mobile version of Safari, and the video plays in fullscreen mode.
  • • In addition, you can now direct subscribers to the video’s targeted landing page—after video playback is complete, your subscribers can tap “Done” followed by the browser’s back button. This launches the video’s targeted landing page within Safari, making it faster and easier for your subscribers to reach the video’s landing page.

If you have any further questions about this, please contact your Client Experience team, or email support@movableink.com.

Movable Ink Announces Responsive Design For agileEMAIL and Inkbrush.com!

Movable Ink Responsive Image

Go From Concept To Code, Generating Email-Ready HTML In Minutes

We are excited to make a big product announcement this morning! The team here at Movable Ink has worked hard on the latest innovation in email design, and now through agileEMAIL, Marketers can generate fully responsive email templates going from campaign concept to email-compliant HTML in minutes. With a simple upload of their templates, marketers can send emails that render optimized formats and content for desktops, mobile phones, and tablet devices. The new responsive design product is available for marketers to use today, and has been built into agileEMAIL’s Workflow tools as well as Inkbrush.com.

“agileEMAIL has helped us improve the effectiveness of our email and gotten us great results,” said Coleman Easley, Email Marketing Manager at Excentus. “We are excited to use Movable Ink’s new responsive email tools to further improve the quality of our messages to take advantage of our rapidly increasing mobile traffic. Movable Ink enables us to send rock solid email that is optimized for our members to consume at any time on any device.”

“One of the hottest topics we get asked about is responsive design for email,” said Vivek Sharma, Co-Founder and Chief Executive Officer of Movable Ink. “We’re excited to offer marketers a bulletproof solution to design and code their emails, ensuring they are optimized for the device a subscriber uses to read it. It is a great complement to agileEMAIL’s real-time content and email optimization capabilities, and a new tool for marketers to add to their toolbox. Marketers want to spend less time writing code and more time bringing their creative ideas to life.”

Key capabilities of agileEMAIL’s new responsive design solution include:

  • – Automatic email-compliant HTML code generation
  • – Create re-usable responsive email templates
  • – Device detection for optimal email experience
  • – Email compatibility reports on major email clients
  • – Intuitive hosted email design for desktop and mobile templates
  • – Build from HTML, PSD, JPG, PNG, or Gif files
  • – Email version control for mobile and desktop
  • – Centralized link and content management for email
  • – Seamless integration with email service providers

Click here to learn more about the new responsive design announcement and here to view the full press release.

Announced in July 2014, Inkbrush, by Movable Ink, is a hosted email design and coding solution, that is easy and fast to use, and free forever.

For more information about driving email ROI by personalizing emails in the moment, contact us at contact@movableink.com or at 1-800-270-6033.

Apple Pay + Email: Reducing the friction to purchase

Apple Pay Image Via Mashable

Yesterday Apple announced that Apple Pay will arrive on Monday October 20th along with the iOS 8.1 update. This is exciting for marketers and further puts an emphasis on the ever-growing importance of mobile. With Apple Pay, consumers can complete purchases by simply scanning their finger on their iPhone (6 or 6 Plus) or iPad (Air 2 or Mini 3). It’s being championed as the solution that will start the consumer shift to mobile payments. But what does that mean for you, especially for your email program?

We’ve cooked up some potential email Apple Pay integration ideas that could be possible through agileEMAIL when iOS 8.1 is released on Monday. With agileEMAIL, you can target by operating system and optimize content for the device it’s read on. These are key capabilities when driving usage of a new mobile payments solution.

1. Use Email To Drive Participation with Apple Pay.

There’s a land rush now to be the first payment provider in Passbook. When a subscriber running iOS 8 opens up an email, target them with a message to add a payment method to use with Apple Pay. Deep link from the message right into Apple’s Passbook where the subscriber can scan in their credit or debit card using the iPhone’s or iPad’s camera.

2. Click To Buy Buttons In Email

Fewer clicks and less data entry mean more purchases. Click to purchase buttons aren’t new in email, but now you can link your emails to Apple Pay and remove steps on the path to conversion. After clicking in an email, take the consumer right to the shopping cart or straight to the checkout page where they can use Apple Pay. Working towards this will reduce clicks and abandonments on mobile.

3. Geo-Target Subscribers Near Stores That Accept Apple Pay

iPhone 6 and 6 Plus users can take advantage of Near Field Communication (NFC) to use Apple Pay to complete their purchase at the store, rather than pulling out their credit card to swipe. Use agileEMAIL to geo-target consumers, displaying local maps or lists of nearby locations that accept Apple Pay. You can even provide a coupon to add to Passbook to redeem in stores that accept it. This can be a highly engaging way to capture that user and drive clicks to bricks.

On Monday when Apple Pay launches, keep in mind that not all iOS 8 users will be able to use it. Plan your campaigns accordingly. We know this much though – demand for devices that support Apple Pay is high. Over 10 million iPhone 6 and 6 Plus units were sold on the first weekend these devices were available and by the end of the year they’ll be sold in 115 countries. Furthermore – the iPad Air 2 and iPad Mini 3 launch alongside iOS 8.1 on Monday. Apple Pay has the potential to be a huge hit.

Click here for a demonstration of how agileEMAIL will help you take advantage of Apple Pay.  If you have any questions, we’re glad to help.  Contact us anytime at contact@movableink.com.

How Recent Gmail Changes Impact Mobile Deep Linking In Chrome

mobileoptimizerLast week, we hosted the latest in our series of agileEMAIL tutorial webinars, this one on integrating social media features like live Twitter feeds and deep linking into mobile apps. Deep linking is a powerful way to drive subscribers to your various social channels, and we’d like to fill you in on some recent updates Google has made to Chrome that affect how deep linking works on Android devices.

First, if you’re directing Android users to a mobile app in your emails but they don’t have the app installed, users are now directed to the app’s download page on Google Play; this means that they can’t be taken to a default URL that you specify. In addition, when you’re setting up deep linking for Android, you must now use an app link scheme called an Android intent, which requires you to specify the package that’s associated with the app (for more information on this, see App link structures for mobile deep linking and Deep linking into Android apps on our Support Center).

To accommodate these changes, we’ve updated agileEMAIL to fully support the new app link scheme required for Android.  If you have specific questions about this, please each out to your Client Experience team directly, or contact us at support@movableink.com.

For more information, please send an email to us at contact@movableink.com.

Introducing Movable Pink!

Movable Pink Est. 2014

We are excited to announce Movable Pink!  This Spring we officially launched Movable Pink, the women’s employee network here at Movable Ink.  Last Wednesday we took Movable Pink public with the first external event, in the form of a networking cocktail party for women in Digital Media and Tech. – check out the pictures and recap here: www.MovablePink.com.

Stay tuned for more information on future Movable Pink events and great updates on this new blog.

The Movable Pink Team

The Future of Live Email: Agility In Action

Screen Shot 2014-07-22 at 1.20.06 PMWe’re going on the road and headed for the 2014 Experian Client Summit this week!  The focus of the conference this year is to deliver strategies for engaging today’s hyperconnected consumer through relatable, memorable and sharable customer experiences. Speakers will have a chance to tell their story and how they are addressing some of the new challenges in an “always-on” world.

Movable Ink was selected to host a session on the advances made in email and how retailers, brands, and agencies are addressing them in the real world today.  On Thursday July 24, 2014 at 2:30 pm, our CEO Vivek Sharma will take the stage to host “The future of live email: Agility in action.”  Speakers from Bass Pro Shops and The Finish Line will share how they are bringing life back to the inbox while solving some classic targeting, segmentation, personalization, and cross-channel issues that faced them while creating and executing campaigns.  This session is geared toward sharing their story, and showing how you too can optimize your emails after you click send.

The future of live email: Agility in action

Featured Speakers: 
Vivek Sharma, CEO, Movable Ink
Aaron Buchanan, Email Marketing Manager, Finish Line
Todd Jones, Manager of eCommerce, Bass Pro Shops 

2014 Experian Client Summit, Las Vegas, NV
Thursday July 24, 2014
2:30 pm pt

We would love to see you there!  If you are attending the show, or if you are in Las Vegas and want to say hello, reach out to us at contact@movableink.com.  The full agenda for the 2014 Experian Client Summit can be found here.