While visiting San Francisco for Salesforce’s Dreamforce conference last week, our Co-Founder and CEO, Vivek Sharma, had the chance to sit down with Bloomberg West to discuss Movable Ink’s role in propelling the next generation of email marketing. View the full video of Vivek’s interview with Jon Erlichman, Sr. West Coast Correspondent for Bloomberg TV, above, and read on for highlights.
In the interview, Vivek describes how email marketing has slowly evolved over time and traditionally has failed to keep pace with the hyper-relevant and real-time nature of the web. This is no longer the case, as the email marketing industry is rapidly moving toward actuality-based marketing, or what we at Movable Ink describe as “agile email marketing“. Today, over 110 Fortune 1000 brands use Movable Ink to create highly innovative agile email marketing campaigns.
Agile email marketing enables marketers to personalize an email’s content at the precise moment when a subscriber opens the message. Email is now able to sense and respond to where a recipient is, what device is being used, and even the weather outside. Beyond delivering powerfully relevant content, agile email marketers also optimize emails on-the-fly and let the audience decide what offers and content are working more effectively while the campaign is still running.