Are You More Mary Poppins Or Maria Von Trapp? Can We Guess Your Zodiac Sign Based On Your Favorite TV Show?
These are both real Buzzfeed quizzes (you can take them here and here, respectively), and while you may not know your results (yet), you probably do know that online quizzes have made a major comeback.
Don’t believe us? The numbers speak for themselves. 2013’s most popular story on NYTimes.com – posted two weeks before the new year – wasn’t actually an article, it was a quiz about, “How Y’all, Youse and You Guys Talk.” “What City Should You Actually Live In?” has been viewed more than 20.5 million times as of today.
However, quizzes aren’t just fun and games – they’re great tools for generating leads. But how? And what do you do with these leads once you have them?
Boombox and Movable Ink are hosting a webinar, Quizzes and Context: Generating Leads and Turning Them Into Customers, on Thursday, August 20 at 1pm EST. We’ll go through how to use quizzes to meet your lead generation goals and nurture those leads with contextually relevant email. We’ll even take a look into how you can progressively profile your leads without leaving the inbox.
We recently ran a survey about how marketers are currently integrating social media and email marketing campaigns. While we’re still analyzing the results and preparing it for release, we can give you a hint about the findings – things aren’t looking too good.
We discovered that about 40% of respondents said they “rarely or never” integrate social and email campaigns; more than 80% said that campaigns “always” or “sometimes” run without involving one another.
A lot of this has to do with the challenge that data presents. To combine email and social, you need to get customer data from social channels and pull real-time data into the inbox.
So how do you do that? Movable Ink and ShortStack are hosting a webinar on Thursday, July 23 at 1pm EST where you’ll learn how to turn fans and followers into leads!
Register for “How to Supercharge Email Campaigns with the Power of Social Media Data” to learn how you can integrate email and social in new ways and build relationships with followers and fans in the inbox.
At Movable Ink, we’ve been talking a lot about how API integrations can help bring your email marketing to the next level. Whether you’re trying to make it easier for customers to upgrade their seats, make a reservation, or you just want to show the latest product deals in real-time, API integrations can create new and exciting experiences in the inbox.
So how do you get started? Join our webinar this Thursday, July 16, at 1pm EST to learn how it all works.
Our product marketing strategist, Steven Joya, will take you through how API integrations have evolved to offer marketers limitless possibilities when it comes to customizing the email experience. You’ll learn how contextual marketing technology can revolutionize your emails and allow you to really think outside the inbox.
Almost every email marketer knows the advantages of segmentation.
It’s pretty simple – when you send an email, you want to make sure that you’re sending it to people who are actually interested in the content.
Retailers are constantly trying to segment customers based on purchasing behaviors and demographics, but that can mean hours and hours of crunching data and comparing different customer profiles. Consequently, a lot of companies still settle for broad segments based on region, products or loyalty, rather than an individual preferences and behaviors.
But in a mobile world where customer needs and preferences are changing all of the time and mobile apps have introduced new kinds of personalized experiences, traditional email segmentation strategies can only go so far. Now, it’s advanced segmentation and contextual marketing that will set retailers apart in the inbox.
Movable Ink and Custora are hosting a webinar, “Expert eCommerce Email: Advanced Segmentation & Contextual Marketing”, that will help marketers take their email campaigns to the next level. Topics covered include:
– Why advanced segmentation is crucial for retention and acquisition
– How to get data out of silos and build predictive customer profiles
– How contextual marketing can help reinvent digital marketing efforts
– The different ways brands are using advanced segmentation and contextual marketing today
Custora and Movable Ink are hosting “Expert eCommerce Email: Advanced Segmentation & Contextual Marketing” on Tuesday, March 3 @ 1-2pm EST and Thursday, March 5 @ 4-5pm EST.
Today, digital marketing is broken. Just think of the last time you actually clicked on a banner ad. Or how many email campaigns you actually opened and clicked, as opposed to glanced at and deleted.
Forrester research shows that the picture is pretty bleak. Among customers today:
- 87% of don’t trust ads on websites
- 82% don’t trust social media posts
- 80% don’t trust emails from companies
- 70% don’t trust sponsored search engine results
- 68% don’t trust information on brand websites
According to Forrester, that means forgoing traditional marketing campaigns in favor of building a “contextual marketing engine” that provides ongoing, relevant interactions with customers wherever they are during the purchasing process.
Contextual marketing isn’t a buzzword – it’s a whole different way of marketing.
Interested in learning more? Register for “The Definitive Guide to Contextual Marketing
Contextual marketing turns the traditional digital marketing model on its head. Rather than placing ads and sending out messages that interrupt the customer’s experience, marketers need to focus on creating relevant content in the right channel at the right time.
This can be as simple as a tweet. Remember Oreo’s tweet from the 2013 Super Bowl? Right content, right channel, right time. Customers were already thinking about the Super Bowl and Oreo created engaging content that allowed the brand to enter the conversation.
Contextual marketing combines content, data, devices, time, location, and channel to build a useful and enjoyable customer experience.
From Amazon’s contextual web experience to Netflix’s personalized video recommendations and Uber’s contextual, real-time logistics service, the biggest brands today have already built contextual marketing engines that provide utility to customers and enhance their experience.
Want to learn how other brands are using context and how you can build your own contextual marketing engine? Check out our recorded webinar, “The Definitive Guide to Contextual Marketing,” hosted by Movable Ink CEO Vivek Sharma and Senior Account Manager Elizabeth Ray.
Last week, we covered nine of our favorite emails from #Snowmageddon (or, as we started calling it in New York, #FakeStorm2015). We were really impressed by how brands created emails that specifically targeted a one-day event.
We started wondering how companies were using emails for other events, too. How does a cupcake company jump onto the #Superbowl bandwagon with a special deal? How does a housing and rental website connect house-hunting with the Super Bowl?
Well, we pulled together a bunch of #Superbowl emails to find out. Here are five brands that used the context of Super Bowl XLIX to offer subscribers something relevant and timely to add to football’s ultimate Sunday:
On Monday, we officially announced agileEMAIL, our game-changing email marketing platform. You can read about agileEMAIL here in TechCrunch from the industry experts or download our one-page overview here.
We’re also pleased to offer our fans and industry insiders the chance to join our CEO, Vivek Sharma, and VP of Marketing, Jordan Cohen, in a webinar that will demo the new agileEMAIL platform live. We truly hope you can join us for the launch webinar this coming Wednesday, March 19th, from 1:00 – 2:00 PM EDT.
- Workflow tools that allow you to spend more time being creative and less time with tedious tasks (convert image into bulletproof HTML in minutes!)
- The ability to embed personalized content that updates in real-time
- Advanced testing, targeting, and optimization capabilities that will take your campaigns to whole new levels
- Enhanced insights and analytics
We’re pumped to share the news about agileEMAIL and looking forward to showing you how it works! Stay tuned!
Looking for creative holiday email marketing ideas? In our recent webinar, Andre Prevot, Strategy Director, and Alison Lindland, Account Director, of our Client Experience team offered a closer look at the six email examples in our 2013 Holiday Email Marketing Inspiration Guide, and revealed six more innovative ways to use Agile Email Marketing technology in holiday campaigns.
Below is a quick recap of the 12 ideas shared on the webinar:
Holiday Email Inspiration: 12 Ways to Stand Out and Boost Sales
1. Use video-in-email and a countdown clock to unveil a new product
2. Use social media to make emails interactive
3. Personalize an image with the subscriber’s name
4. Optimize creative in real-time to maximize each email’s effectiveness
5. Check back on the same email for new deals every hour
6. Show real-time shipping status information
7. Show nearby store locations and open hours
8. Change the products that are promoted based on each shopper’s current location
9. Use barcodes in mobile emails to drive in-store sales
10. Promote current best-sellers
11. Include a “click to call” button on mobile email during open hours
12. Promote your mobile app on each device
Questions? Reach out to us at firstname.lastname@example.org.