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Happy Monday and welcome back to the work week. Here’s a few things you should know …
Are You More Mary Poppins Or Maria Von Trapp? Can We Guess Your Zodiac Sign Based On Your Favorite TV Show?
These are both real Buzzfeed quizzes (you can take them here and here, respectively), and while you may not know your results (yet), you probably do know that online quizzes have made a major comeback.
Don’t believe us? The numbers speak for themselves. 2013’s most popular story on NYTimes.com – posted two weeks before the new year – wasn’t actually an article, it was a quiz about, “How Y’all, Youse and You Guys Talk.” “What City Should You Actually Live In?” has been viewed more than 20.5 million times as of today.
However, quizzes aren’t just fun and games – they’re great tools for generating leads. But how? And what do you do with these leads once you have them?
Boombox and Movable Ink are hosting a webinar, Quizzes and Context: Generating Leads and Turning Them Into Customers, on Thursday, August 20 at 1pm EST. We’ll go through how to use quizzes to meet your lead generation goals and nurture those leads with contextually relevant email. We’ll even take a look into how you can progressively profile your leads without leaving the inbox.
We recently ran a survey about how marketers are currently integrating social media and email marketing campaigns. While we’re still analyzing the results and preparing it for release, we can give you a hint about the findings – things aren’t looking too good.
We discovered that about 40% of respondents said they “rarely or never” integrate social and email campaigns; more than 80% said that campaigns “always” or “sometimes” run without involving one another.
A lot of this has to do with the challenge that data presents. To combine email and social, you need to get customer data from social channels and pull real-time data into the inbox.
So how do you do that? Movable Ink and ShortStack are hosting a webinar on Thursday, July 23 at 1pm EST where you’ll learn how to turn fans and followers into leads!
Register for “How to Supercharge Email Campaigns with the Power of Social Media Data” to learn how you can integrate email and social in new ways and build relationships with followers and fans in the inbox.
At Movable Ink, we’ve been talking a lot about how API integrations can help bring your email marketing to the next level. Whether you’re trying to make it easier for customers to upgrade their seats, make a reservation, or you just want to show the latest product deals in real-time, API integrations can create new and exciting experiences in the inbox.
So how do you get started? Join our webinar this Thursday, July 16, at 1pm EST to learn how it all works.
Our product marketing strategist, Steven Joya, will take you through how API integrations have evolved to offer marketers limitless possibilities when it comes to customizing the email experience. You’ll learn how contextual marketing technology can revolutionize your emails and allow you to really think outside the inbox.