Tag Archives: webinar

Quizzes and Context

[Webinar] Quizzes and Context: Generating Leads and Turning Them into Customers

Are You More Mary Poppins Or Maria Von Trapp? Can We Guess Your Zodiac Sign Based On Your Favorite TV Show?

These are both real Buzzfeed quizzes (you can take them here and here, respectively), and while you may not know your results (yet), you probably do know that online quizzes have made a major comeback.

Don’t believe us? The numbers speak for themselves. 2013’s most popular story on NYTimes.com – posted two weeks before the new year – wasn’t actually an article, it was a quiz about, “How Y’all, Youse and You Guys Talk.” “What City Should You Actually Live In?” has been viewed more than 20.5 million times as of today.

However, quizzes aren’t just fun and games – they’re great tools for generating leads. But how? And what do you do with these leads once you have them?

Boombox and Movable Ink are hosting a webinar, Quizzes and Context: Generating Leads and Turning Them Into Customers, on Thursday, August 20 at 1pm EST. We’ll go through how to use quizzes to meet your lead generation goals and nurture those leads with contextually relevant email. We’ll even take a look into how you can progressively profile your leads without leaving the inbox.

Register today to save your spot!


[WEBINAR] How to Supercharge Email Campaigns with the Power of Social Media Data

We recently ran a survey about how marketers are currently integrating social media and email marketing campaigns. While we’re still analyzing the results and preparing it for release, we can give you a hint about the findings – things aren’t looking too good.

We discovered that about 40% of respondents said they “rarely or never” integrate social and email campaigns; more than 80% said that campaigns “always” or “sometimes” run without involving one another.

A lot of this has to do with the challenge that data presents. To combine email and social, you need to get customer data from social channels and pull real-time data into the inbox.

So how do you do that? Movable Ink and ShortStack are hosting a webinar on Thursday, July 23 at 1pm EST where you’ll learn how to turn fans and followers into leads!

Register for “How to Supercharge Email Campaigns with the Power of Social Media Data” to learn how you can integrate email and social in new ways and build relationships with followers and fans in the inbox.

Future Email API Integrations

[WEBINAR] How to Build Next-Gen Emails with API Integrations

At Movable Ink, we’ve been talking a lot about how API integrations can help bring your email marketing to the next level. Whether you’re trying to make it easier for customers to upgrade their seats, make a reservation, or you just want to show the latest product deals in real-time, API integrations can create new and exciting experiences in the inbox.

So how do you get started? Join our webinar this Thursday, July 16, at 1pm EST to learn how it all works.

Our product marketing strategist, Steven Joya, will take you through how API integrations have evolved to offer marketers limitless possibilities when it comes to customizing the email experience. You’ll learn how contextual marketing technology can revolutionize your emails and allow you to really think outside the inbox.

Register for the webinar today!

[WEBINAR] Expert eCommerce Email: Advanced Segmentation & Contextual Marketing


Almost every email marketer knows the advantages of segmentation.

It’s pretty simple – when you send an email, you want to make sure that you’re sending it to people who are actually interested in the content.

Retailers are constantly trying to segment customers based on purchasing behaviors and demographics, but that can mean hours and hours of crunching data and comparing different customer profiles. Consequently, a lot of companies still settle for broad segments based on region, products or loyalty, rather than an individual preferences and behaviors.

But in a mobile world where customer needs and preferences are changing all of the time and mobile apps have introduced new kinds of personalized experiences, traditional email segmentation strategies can only go so far. Now, it’s advanced segmentation and contextual marketing that will set retailers apart in the inbox.

Movable Ink and Custora are hosting a webinar, “Expert eCommerce Email: Advanced Segmentation & Contextual Marketing”, that will help marketers take their email campaigns to the next level. Topics covered include:

– Why advanced segmentation is crucial for retention and acquisition

– How to get data out of silos and build predictive customer profiles

– How contextual marketing can help reinvent digital marketing efforts

– The different ways brands are using advanced segmentation and contextual marketing today

Custora and Movable Ink are hosting “Expert eCommerce Email: Advanced Segmentation & Contextual Marketing” on Tuesday, March 3 @ 1-2pm EST and Thursday, March 5 @ 4-5pm EST.

Register Today!

[WEBINAR] The Definitive Guide to Contextual Marketing

ContextCTA2Today, digital marketing is broken. Just think of the last time you actually clicked on a banner ad. Or how many email campaigns you actually opened and clicked, as opposed to glanced at and deleted.

Forrester research shows that the picture is pretty bleak. Among customers today:

  • 87% of don’t trust ads on websites
  • 82% don’t trust social media posts
  • 80% don’t trust emails from companies
  • 70% don’t trust sponsored search engine results
  • 68% don’t trust information on brand websites

According to Forrester, that means forgoing traditional marketing campaigns in favor of building a “contextual marketing engine” that provides ongoing, relevant interactions with customers wherever they are during the purchasing process.

Contextual marketing isn’t a buzzword – it’s a whole different way of marketing.

Interested in learning more? Register for “The Definitive Guide to Contextual Marketing

Contextual marketing turns the traditional digital marketing model on its head. Rather than placing ads and sending out messages that interrupt the customer’s experience, marketers need to focus on creating relevant content in the right channel at the right time.

This can be as simple as a tweet. Remember Oreo’s tweet from the 2013 Super Bowl? Right content, right channel, right time. Customers were already thinking about the Super Bowl and Oreo created engaging content that allowed the brand to enter the conversation.

Contextual marketing combines content, data, devices, time, location, and channel to build a useful and enjoyable customer experience.

From Amazon’s contextual web experience to Netflix’s personalized video recommendations and Uber’s contextual, real-time logistics service, the biggest brands today have already built contextual marketing engines that provide utility to customers and enhance their experience.

Want to learn how other brands are using context and how you can build your own contextual marketing engine? Check out our recorded webinar, “The Definitive Guide to Contextual Marketing,” hosted by Movable Ink CEO Vivek Sharma and Senior Account Manager Elizabeth Ray.

Watch the Webinar Today!


Which would you like to learn more about? Integrating email and:

  • social media
  • your blog
  • video
  • your website