[WEBINAR] Expert eCommerce Email: Advanced Segmentation & Contextual Marketing

Wednesday, February 25th, 2015

segmentation_wp

Almost every email marketer knows the advantages of segmentation.

It’s pretty simple – when you send an email, you want to make sure that you’re sending it to people who are actually interested in the content.

Retailers are constantly trying to segment customers based on purchasing behaviors and demographics, but that can mean hours and hours of crunching data and comparing different customer profiles. Consequently, a lot of companies still settle for broad segments based on region, products or loyalty, rather than an individual preferences and behaviors.

But in a mobile world where customer needs and preferences are changing all of the time and mobile apps have introduced new kinds of personalized experiences, traditional email segmentation strategies can only go so far. Now, it’s advanced segmentation and contextual marketing that will set retailers apart in the inbox.

Movable Ink and Custora are hosting a webinar, “Expert eCommerce Email: Advanced Segmentation & Contextual Marketing”, that will help marketers take their email campaigns to the next level. Topics covered include:

– Why advanced segmentation is crucial for retention and acquisition

– How to get data out of silos and build predictive customer profiles

– How contextual marketing can help reinvent digital marketing efforts

– The different ways brands are using advanced segmentation and contextual marketing today

Custora and Movable Ink are hosting “Expert eCommerce Email: Advanced Segmentation & Contextual Marketing” on Tuesday, March 3 @ 1-2pm EST and Thursday, March 5 @ 4-5pm EST.

Register Today!

[WEBINAR] The Definitive Guide to Contextual Marketing

Monday, February 9th, 2015

ContextCTA2Today, digital marketing is broken. Just think of the last time you actually clicked on a banner ad. Or how many email campaigns you actually opened and clicked, as opposed to glanced at and deleted.

Forrester research shows that the picture is pretty bleak. Among customers today:

  • 87% of don’t trust ads on websites
  • 82% don’t trust social media posts
  • 80% don’t trust emails from companies
  • 70% don’t trust sponsored search engine results
  • 68% don’t trust information on brand websites

According to Forrester, that means forgoing traditional marketing campaigns in favor of building a “contextual marketing engine” that provides ongoing, relevant interactions with customers wherever they are during the purchasing process.

Contextual marketing isn’t a buzzword – it’s a whole different way of marketing.

Interested in learning more? Register for “The Definitive Guide to Contextual Marketing

Contextual marketing turns the traditional digital marketing model on its head. Rather than placing ads and sending out messages that interrupt the customer’s experience, marketers need to focus on creating relevant content in the right channel at the right time.

This can be as simple as a tweet. Remember Oreo’s tweet from the 2013 Super Bowl? Right content, right channel, right time. Customers were already thinking about the Super Bowl and Oreo created engaging content that allowed the brand to enter the conversation.

Contextual marketing combines content, data, devices, time, location, and channel to build a useful and enjoyable customer experience.

From Amazon’s contextual web experience to Netflix’s personalized video recommendations and Uber’s contextual, real-time logistics service, the biggest brands today have already built contextual marketing engines that provide utility to customers and enhance their experience.

Want to learn how other brands are using context and how you can build your own contextual marketing engine? Check out our recorded webinar, “The Definitive Guide to Contextual Marketing,” hosted by Movable Ink CEO Vivek Sharma and Senior Account Manager Elizabeth Ray.

Watch the Webinar Today!

5 Awesome #Superbowl Emails

Tuesday, February 3rd, 2015

#Superbowl Emails

Last week, we covered nine of our favorite emails from #Snowmageddon (or, as we started calling it in New York, #FakeStorm2015). We were really impressed by how brands created emails that specifically targeted a one-day event.

We started wondering how companies were using emails for other events, too. How does a cupcake company jump onto the #Superbowl bandwagon with a special deal? How does a housing and rental website connect house-hunting with the Super Bowl?

Well, we pulled together a bunch of #Superbowl emails to find out. Here are five brands that used the context of Super Bowl XLIX to offer subscribers something relevant and timely to add to football’s ultimate Sunday:

Continue reading 5 Awesome #Superbowl Emails

The Future of Email Marketing: agileEMAIL

Thursday, March 13th, 2014

agileEMAIL by Movable Ink email marketing platform

On Monday, we officially announced agileEMAIL, our game-changing email marketing platform. You can read about agileEMAIL here in TechCrunch from the industry experts or download our one-page overview here.

We’re also pleased to offer our fans and industry insiders the chance to join our CEO, Vivek Sharma, and VP of Marketing, Jordan Cohen, in a webinar that will demo the new agileEMAIL platform live. We truly hope you can join us for the launch webinar this coming Wednesday, March 19th, from 1:00 – 2:00 PM EDT.

Here are some additional details about what you’ll see Vivek and Jordan demo on Wednesday:
  • Workflow tools that allow you to spend more time being creative and less time with tedious tasks (convert image into bulletproof HTML in minutes!)
  • The ability to embed personalized content that updates in real-time
  • Advanced testing, targeting, and optimization capabilities that will take your campaigns to whole new levels
  • Enhanced insights and analytics

We’re pumped to share the news about agileEMAIL and looking forward to showing you how it works! Stay tuned!

In Case You Missed It: “Holiday Email Inspiration: 12 Ways to Stand Out and Boost Sales” Webinar Recap

Thursday, October 10th, 2013

Holiday Email Inspiration Webinar RecordingLooking for creative holiday email marketing ideas? In our recent webinar, Andre Prevot, Strategy Director, and Alison Lindland, Account Director, of our Client Experience team offered a closer look at the six email examples in our 2013 Holiday Email Marketing Inspiration Guide, and revealed six more innovative ways to use Agile Email Marketing technology in holiday campaigns.

Below is a quick recap of the 12 ideas shared on the webinar:

Holiday Email Inspiration: 12 Ways to Stand Out and Boost Sales
1. Use video-in-email and a countdown clock to unveil a new product
2. Use social media to make emails interactive
3. Personalize an image with the subscriber’s name
4. Optimize creative in real-time to maximize each email’s effectiveness
5. Check back on the same email for new deals every hour
6. Show real-time shipping status information
7. Show nearby store locations and open hours
8. Change the products that are promoted based on each shopper’s current location
9. Use barcodes in mobile emails to drive in-store sales
10. Promote current best-sellers
11.  Include a “click to call” button on mobile email during open hours
12. Promote your mobile app on each device

Questions? Reach out to us at contact@movableink.com.

In Case You Missed It: Webinar on Gmail’s New Inbox

Tuesday, September 10th, 2013

Gmail_IconCurious about how Gmail’s new tabbed inbox will affect email marketing? If you missed our webinar on September 4 with ReturnPath and the Email Experience Council, you’re still in luck.

Access the webinar recording to learn how the Gmail’s tabbed inbox works, get results of early research on customer engagement, and hear the latest strategies for responding to the changes.

Webinar speakers:

  • Jordan Cohen, VP of Marketing, Movable Ink
  • Tom Sather, Sr. Director of Research, ReturnPath
  • Stephanie Miller, VP of Member Engagement, DMA

Watch Video Email Webinar Recording

In Case You Missed It: “Bringing Email to Life with Video” Webinar Recording & Recap

Wednesday, September 4th, 2013

Webinar best practices
Top three best practices for video-in-email from the webinar speakers.

Last week, Movable Ink teamed up with Invodo and Silverpop to host a one-hour webinar on “Bringing Email to Life with Video.” Missed it? Check out the recording of the webinar here.

Below are the top three best practices from the webinar that our VP of Marketing, Jordan Cohen, shared on how to successfully execute video in your email marketing campaigns:

  1. Be timely, relevant, and creative
  2. Give each user the best possible viewing experience: full video, animated gif, or video still
  3. Get agile: optimize video emails on-the-fly based on time, location, and device

For even more tips, check out the one-page PDF of best practices from the webinar.

Interested in learning more about how Movable Ink makes video-in-email possible? Download the video-in-email fact sheet, or reach out to us directly at contact@movableink.com.

Watch Video Email Webinar Recording

Upcoming Webinar: Everything You Need to Know About Gmail’s New Inbox, September 4

Wednesday, August 21st, 2013

Gmail Webinar

You won’t want to miss this! Movable Ink, ReturnPath, and the EEC join forces to host a webinar on the hottest topic in email marketing today: Gmail’s new tabbed inbox.

Join us for “The No Hype, Get to the Root of It, Everything You Need to Know About Gmail’s Tabbed Inbox” webinar on Wednesday, September 4 at 2:00 PM EDT. In this 1-hour webinar, industry leaders from the EEC, ReturnPath, and Movable Ink, will explain how Gmail’s new inbox works, share the results of early research into its impact on open rates, and provide strategies and best practices for responding to the changes. Register today to join us on September 4.

To learn more about Gmail’s new tabbed inbox, check out our recent blog post, “The Impact of Gmail’s New Inbox: Top Three Considerations for Email Marketers” and article in Chief Marketer, “Did The Gmail Tabbed Inbox Reinvent Email Marketing?”

New Strategies for Optimizing Video-in-Email

Tuesday, August 13th, 2013

Video in Email ReportA recent report by veteran email marketing industry analyst David Daniels of The Relevancy Group, “Embedded Video in Email: Exploring its Viability as a Marketing Tactic,” offers a comprehensive look at using embedded video in email, and what marketers can expect from incorporating video in their email campaign strategy.

The Relevancy Group has found that 55% of marketers who use video in email report higher click-through rates than those who do not use embedded video in their email messages.

Additional benefits of using video in email, as shown by the data in this report, include:

  • Increased duration of time that subscribers spend reading the email
  • More sharing and forwarding of the email message
  • Higher conversion rates
  • Increased average sales size of orders

Download the report here to learn more.

Ready to get started with video-in-email?
Join Movable Ink, Silverpop, and Invodo on Wednesday, August 28 at 1:00 EDT for a one-hour webinar on “Bringing Email to Life with Video.” Get examples, technical steps, and tips for incorporating video into your agile email campaigns. Register for the webinar here.

For more information on how Movable Ink optimizes the video-in-email experience, download our video-in-email one-pager today.

Join Movable Ink, Silverpop, and Invodo for “Bringing Email to Life with Video” Webinar on August 28

Monday, August 5th, 2013

Video webinar

Join Movable Ink, Silverpop, and Invodo on Wednesday, August 28 at 1:00 EDT for a webinar on “Bringing Email to Life with Video.” This hour-long webinar will offer attendees an overview of why video is a highly valuable tool for creating engaging e-commerce campaigns, and what practical steps you can take to start incorporating video in your email marketing plans.

For more information and to register, please visit the registration page. We look forward to having you join us on August 28!

Can’t wait until August 28 to find out more? Download our video-in-email one-pager today.