Tag Archives: Vivek Sharma

Movable Ink Strengthens Technology Portfolio and Development Team with Acquisitions of Mailrox and Eastmedia

Movable Ink acquires Mailrox and EastmediaWe’re excited to announce our recent acquisitions of technology company, Mailrox, and the digital product studio, Eastmedia. The acquisitions were completed as two separate transactions in the fourth quarter of 2013 and serve to bolster Movable Ink’s technology portfolio and development team.

Mailrox, which allows marketers to easily turn graphic designs into email marketing messages, will be added to Movable Ink’s powerful portfolio of agile email marketing solutions. The London-based company was launched in 2011 and is used by marketers around the globe to quickly create HTML emails in an intuitive, cost-effective and streamlined manner.

“Thousands of email marketers, designers, agencies, and developers have already used Mailrox to spend less time coding and more time being creative, and we are thrilled to add this simple but powerful technology to our portfolio,” said Vivek Sharma, Co-Founder and Chief Executive Officer of Movable Ink.

Eastmedia is a digital product studio with strong focus on user experience design and product development. The company, which was founded in 1999, has worked with leading brands including Dish Networks, ESPN and LinkedIn.

“Eastmedia is one of the best software design and development studios in New York City,” Sharma continued. “Having this incredibly talented team of developers on board adds velocity and creativity to our product development efforts, positioning our company for further growth and innovation.”

Full press release is available here. Welcome to the Movable Ink family, Mailrox and Eastmedia!

Back to the Future: Gmail Turns on Images in Email

Gmail_ImagesOn

UPDATE: Since this post was originally published, real-time content and re-open tracking have returned to Gmail. Learn more in our latest post on how Gmail handles images.

If you’ve been an email marketer (or user) long enough, you might remember a time when you didn’t have to “click here to display images” in order to see images inside of an email. Several large email services began suppressing images by default in the mid 2000s as part of their efforts to protect users from the rampant, uncontrollable messaging abuse that was taking place back then.

Images in email were a primary mechanism for not only confirming live email addresses to spammers, but also for delivering fraudulent phishing emails and dropping viruses and other types of malicious code on users’ desktops. Anti-spam technology has come a long way since those dark days, and today most consumers rarely, if ever, see unwanted and harmful messages in their inbox.

Last Thursday, December 12, Google’s Gmail email service clarified the reasoning behind its recent image handling changes and announced that going forward, all images will be displayed by default in the Gmail inbox. Gmail openers will now immediately see your email with on-brand creative, offers, and clear calls to action. If you are using agile email marketing technology to personalize emails at the moment of open, then you’ve just been given a much greater opportunity to make the sale.

Auto-enabled images provide a better consumer email experience, and are an opportunity for marketers to present more relevant offers. The majority of what Movable Ink offers still works on Gmail (web crops, countdown timers, creative optimization, video) while others (geo-targeting, weather targeting) will work when passing in the location data you have on file. Device targeting is the one real lost opportunity on Gmail, although if Gmail continues to innovate and decides to support media queries, this could change.

Auto-enabling images will give agile email marketers a better opportunity to deliver creative, memorable, and engaging campaigns that stand out in the inbox, and in turn drive increased customer loyalty and conversions. The increase in the number of opens we can expect to see at Gmail is a net positive and, in the long run, a win for both marketers and their customers.

For Email Marketers, Black Friday is the New Cyber Monday

Black Friday Cyber Monday email marketing

 38% more email opens took place on Black Friday as online retailers started the battle for consumers’ inboxes earlier than ever

Black Friday was the biggest day of the year for brand email marketers so far this holiday season, with marketers seeing 38% more email opens than they did on Cyber Monday, according to our research. With competition for consumers’ attention – and wallets – fiercer than ever, brands started their holiday email marketing programs early.

Our study also found substantial differences in the devices used to open email marketing messages throughout the holiday weekend:

  • Thanksgiving Day was the biggest day for smartphone opens. On Thanksgiving, 59.9 percent of marketing email opens occurred on smartphones; by comparison, 45.5 percent of all marketing email opens in Q3 2013 took place on smartphones. Black Friday was the second biggest smartphone day, with 57.5 percent.
  • Cyber Monday was the biggest day for desktops. While still beat by smartphone opens (45.5 percent), Cyber Monday showed the strongest showing for desktops, with 40.1 percent of all marketing email opens.
  • Tablet use surged over the weekend. 19.3 percent of Saturday’s opens and 18.7 percent of Sunday’s took place on iPads and Android-based tablets.

In total, the volume of Movable Ink-powered emails between Black Friday and Cyber Monday increased a whopping 3,085% year-over-year, as leading brands continue to embrace innovative Agile Email Marketing technology and strategies to cut through the clutter of the inbox.

“Black Friday is now officially the biggest day of the year for email marketers,” said Vivek Sharma, Co-Founder and CEO of Movable Ink. “It should come as no surprise that in a controversial year where many leading retailers opened their brick and mortar locations on Thanksgiving Day itself, that they’d be just as aggressive in starting their email marketing sales events ahead of Cyber Monday. The surge in mobile opens should also make marketers take notice – without mobile optimization in place, a lot of money could have been left on the table.”

About Movable Ink’s 2013 Black Friday/Cyber Monday Research:
The findings above are based on data collected through Movable Ink’s Agile Email Marketing platform between November 20 and December 2 2013. The data reflects aggregate statistics across Movable Ink’s customer base, which includes more than 100 enterprise B2C marketers from the retail, travel, financial, media, and telecommunications industries. Because determining email opens requires images to load, the percentages for some devices and platforms might be over or underrepresented.

Movable Ink Presents at the Experian Marketing Services 2013 Client Summit in Las Vegas

Ryan, Tim, Rachel, and Jason of the Movable Ink team at the Summit.

Ryan, Tim, Rachel, and Jason of the Movable Ink team at the Experian Marketing Services 2013 Client Summit on July 10- 12, 2013.

Last week, Movable Ink joined digital marketers from the world’s leading brands at the Experian Marketing Services 2013 Client Summit in Las Vegas. This year’s Summit focused on the evolving consumer landscape and strategies for effective cross-channel marketing that create meaningful interactions.

Movable Ink’s first session was a roundtable on “Agile Email Marketing & the Future of the Inbox.” Our VP of Product, Jason Valdina, led an interactive discussion on next-generation technologies that are making email marketing campaigns, and the process of producing them, more agile.

Our second session, “Bringing Agility to the Inbox with Live Content,” offered an overview of how Movable Ink’s technology allows marketers to develop more agile and ROI-focused campaigns. Our Co-Founder and CEO, Vivek Sharma, gave attendees a first-look into the next step in the evolution of our agile email marketing platform. We were fortunate to be joined by some of our customers who shared various ways Movable Ink makes their emails stand out in the inbox.  Special thank you to Renee Adams, Director of Direct Marketing for RadioShack, Carri Urbanski, Email Marketing Manager for Express, and Grace Low, Digital Marketing Manager for Comedy Central, for joining us! (To see examples of agile email campaigns from RadioShack, Express, Comedy Central, and other leading brands, check out our Pinterest page).

We greatly enjoyed our time at the Experian Marketing Services 2013 Client Summit, and are already looking forward next year’s! If you have any questions about topics covered in our sessions at the Summit, feel free to reach out at contact@movableink.com.

How To Break Into Ad Tech: Entrepreneur.com Video Featuring Vivek Sharma of Movable Ink

This new video by Entrepreneur.com features Vivek Sharma, our Co-Founder and CEO, on the topic of how to break into ad tech. Check out the full coverage on Entrepreneur.com. Vivek was also included in another “Project Grow” video from Entrepreneur.com last week, on Movable Ink’s impact on agile marketing (click here to view the related blog post).

To learn more about Movable Ink’s Agile Email Marketing capabilities, check out our Platform page or drop us a line at contact@movableink.com.

 

 

Entrepreneur.com Video Highlights Movable Ink’s Impact on Agile Marketing

Delivering the right message, to the right person, in the right place, at the right time is no longer a “nice-to-have.” This video by Entrepreneur.com (view above, or click here to read more on Entrepreneur.com) highlights three entrepreneurs that are making this mission achievable for marketers, including our own Co-Founder and CEO, Vivek Sharma. Here, Vivek explains how Movable Ink’s agile email marketing platform makes it not only possible, but easy, for marketers to build highly relevant campaigns that are more engaging to consumers.

Want to learn more? Check out our Platform page, or download “The Inkredible Five” to see examples of agile email marketing in action from five leading consumer brands.

Movable Ink Proudly Partners with Lean In

8505540813_11fdcd0497_zMovable Ink is proud to announce our partnership with Lean In, a non-profit organization committed to offering women the support needed to achieve their entrepreneurial goals.

Based on Facebook COO Sheryl Sandberg’s book, Lean In, which focuses on encouraging women to pursue their professional ambitions, the Lean In organization is the next chapter in this global initiative.

“At Movable Ink, we bring agility to marketing by being smarter, faster, and goal-oriented. We can’t achieve such a goal without diversity of thought, experiences and people. We support the Lean In movement to empower women to reach their own audacious goals,” said Vivek Sharma, Co-Founder and CEO of Movable Ink.

Visit LeanIn.org’s partner page to view Movable Ink’s partner profile. While you’re there, we encourage you to read the various stories of women and men “leaning in” at different stages in their careers.

To learn more about the Lean In organization, visit leanin.org or follow them on Facebook.

Off Topic: The [Mis]pronunciation of “GIF”

An innocent email forwarded by one of our Sales Directors, Chris Tucker, set off a chain of unfortunate reply-alls. Chris shared an article that made him come to the shocking realization that he’s been mispronouncing “GIF” (the acronym for Graphics Interchange Format) all his life, which caused him to react as follows:

dramatic chipmunk

Below is the geeky office banter that ensued:

Michael Nutt, Co-Founder and CTO: “GIF” as in “gift” forever!
Vince PeGan, Customer Success Manager: GIF for life, no peanut butter.
Alison Lindland, Customer Success Manager: Just don’t look a GIF horse in the mouth.
Vivek Sharma, Co-Founder and CEO: Ok, ok… enough. GIF me a break, I’m trying to get work done.
Olivier Lauzon, Senior Engineer: This is a GIF that keeps on giffing.
Jason Valdina, VP of Product: Forgif me for asking this, but how do you pronounce “JPG”?
Matthew Potter, VP of UK and EMEA: Never known a bunch of people could get so ‘animated’ over GIFs.

Vivek Sharma, Co-Founder and CEO of Movable Ink, featured in “Pulse of the Alley” article

Screen Shot 2013-05-16 at 7.03.08 PM

Vivek Sharma, Co-Founder and CEO of Movable Ink, spoke with AlleyWatch about our recently-announced $11 million Series B funding round. The new funding will enable Movable Ink to accelerate our aggressive growth, expand our global footprint, and further develop our platform to meet the increasing demand for agile email marketing solutions.

Below is an excerpt from Vivek’s interview with AlleyWatch. You can read the full Q&A here.

What was the funding process like working with some notable investors?
Far easier than raising our first $50,000! A seed round is a bigger leap of faith for an investor.  B rounds require real traction, a great team, and multiple signals that a company can become a category leader. We also learned a lot about running an effective and streamlined fundraising process.  You want to find the people that will be great partners to the company. We are delighted to be working with the team at Intel Capital.

For more of Vivek’s thoughts on what the new round of funding means for Movable Ink’s customers and the future of agile email marketing, read his post on the Movable Ink Blog. If interested in reading more coverage of the funding, check out the articles in Business Insider, TechCrunch, and PandoDaily.

Movable Ink Secures $11 Million in Series B Funding Round Led by Intel Capital

Investment will accelerate Movable Ink’s growth and strategic product development initiatives

NEW YORK, NY, May 9, 2013 – Movable Ink, the leading provider of Agile Email Marketing technology, today announced that it has raised $11 million in a Series B funding round led by Intel Capital. Previous investors Contour Venture Partners, Metamorphic Ventures, and ff Ventures also participated in the round. The new funding will enable Movable Ink to accelerate its aggressive growth, expand its global footprint, and further develop its platform to meet the increasing demand for agile email marketing solutions.

“We believe that email marketing can deliver real value to consumers and enable brands to shine a positive light on their great products. But the process for creating relevancy has been extremely difficult. Our mission is to make email marketing faster, smarter, and goal-driven,” said Vivek Sharma, co-founder & CEO, Movable Ink. “This new funding will enable us to bring unprecedented innovation to leading email marketers and their customers by leveraging Intel Capital’s successful track record and the global network they bring to their portfolio companies.”

Movable Ink’s platform enables marketers to create agile email marketing campaigns that adapt and are optimized in real-time based on each recipient’s time, location, device, and social graph, at the moment of open. More than 100 brands including American Eagle Outfitters, Barclays, and Verizon use the technology to deepen engagement with their consumers and drive greater response to email marketing campaigns.

“Movable Ink revolutionizes the most entrenched global communications channel – email,” said Christine Herron, Director, Intel Capital. “The company’s platform transforms email marketing by making each e-mail as dynamic as a web page, creating tremendous value for brands and consumers. The team has established market leadership through major partnerships with top brands in a remarkably short amount of time and we are excited to help them continue to disrupt the email market.”

Movable Ink previously raised $1.3 million in its seed and Series A rounds, bringing the total raised to date to $12.3 million.

About Movable Ink
Movable Ink is the leading provider of Agile Email Marketing technology. Since the channel’s inception, email has been frozen in time when a marketer hits the “Send” button. With Agile Email Marketing from Movable Ink, email can now be dynamically updated in real-time based on each recipient’s time, location, device, and social context at the moment of open. Hundreds of innovative brands such as American Eagle Outfitters, Seamless, Lilly Pulitzer, and Finish Line use Movable Ink to enhance customer engagement and increase marketing ROI. The company is based in New York City and is backed by Intel Capital, Contour Venture Partners, Metamorphic Ventures, ff Ventures, Kima Ventures and email veterans such as Bob Pittman, Andy Russell, Josh Baer, and Alan Laifer. For more information, visit www.movableink.com and www.pinterest.com/movableink.

About Intel Capital
Intel Capital, Intel’s global investment and M&A organization, makes equity investments in innovative technology start-ups and companies worldwide. Intel Capital invests in a broad range of companies offering hardware, software, and services targeting enterprise, mobility, health, consumer Internet, digital media and semiconductor manufacturing. Since 1991, Intel Capital has invested more than US$10.8 billion in over 1,276 companies in 54 countries. In that timeframe, 201 portfolio companies have gone public on various exchanges around the world and 317 were acquired or participated in a merger. In 2012, Intel Capital invested US$352 million in 150 investments with approximately 57 percent of funds invested outside North America. For more information on Intel Capital and its differentiated advantages, visit www.intelcapital.com or follow @Intelcapital.