Tag Archives: Vivek Sharma

New York Meetup

Founder Stories: A Session with Vivek Sharma

Every startup has a story. Some are longer than others, but at their core they all contain a ‘lightbulb’ idea, lots of hard work, and a dynamic individual (or individuals) who keep the dream alive.

Our co-founder and CEO, Vivek Sharma, has long been active in the Lean Startups Meetup (which has now become the Founder Stories Meetup). This Meetup group is dedicated to sharing what makes startup founders ‘tick’ and how they overcame challenges to succeed.

Tonight, Vivek will share his story. Come learn with us! 

Founder Story: Vivek Sharma of Movable Ink

Wednesday, Aug 12, 2015, 7:00 PM

Neo Innovation
22 W. 21st St, 8th floor New York, NY

50 Members Attending

I wanted to announce a new name and format for our meetup group, as well as our first speaker.Over the last 5 years, the Lean Startup meetup has had phenomenal speakers, but our favorite part has been the intimate conversations with startup founders.We’ve renamed the group “Founder Stories,” and that is what we are going to focus on.  We will si…

Check out this Meetup →

Marketing TOols

Movable Ink’s Vivek Sharma Shares Marketing Tech Tips

Movable Ink’s CEO, Vivek Sharma, recently wrote a piece for Tech.co breaking down five tech solutions that can help boost a startup’s marketing efforts.

Touching on online advertising, multi-touch attribution, CRM systems, email marketing, and marketing automation platforms, Vivek offers a list of different vendors and tactics that can help any business looking to grow.

Want to read the full article? Check out “5 Tech Solutions to Boost Your Marketing Efforts on Tech.co.

Lessons from Movable Ink’s CEO, Vivek Sharma

 Vivek Sharma, Movable Ink’s CEO, recently had a Q&A interview with Idea Mensch, where he discussed everything from the worst job he ever had to books he would recommend to entrepreneurs.

In the interview, Vivek also touches on how he and co-founder Michael Nutt originally came up with the idea for Movable Ink, how he stays productive, and why Twitter is one of his favorite digital tools.

Read the full interview here.

Movable Ink Strengthens Technology Portfolio and Development Team with Acquisitions of Mailrox and Eastmedia

Movable Ink acquires Mailrox and EastmediaWe’re excited to announce our recent acquisitions of technology company, Mailrox, and the digital product studio, Eastmedia. The acquisitions were completed as two separate transactions in the fourth quarter of 2013 and serve to bolster Movable Ink’s technology portfolio and development team.

Mailrox, which allows marketers to easily turn graphic designs into email marketing messages, will be added to Movable Ink’s powerful portfolio of agile email marketing solutions. The London-based company was launched in 2011 and is used by marketers around the globe to quickly create HTML emails in an intuitive, cost-effective and streamlined manner.

“Thousands of email marketers, designers, agencies, and developers have already used Mailrox to spend less time coding and more time being creative, and we are thrilled to add this simple but powerful technology to our portfolio,” said Vivek Sharma, Co-Founder and Chief Executive Officer of Movable Ink.

Eastmedia is a digital product studio with strong focus on user experience design and product development. The company, which was founded in 1999, has worked with leading brands including Dish Networks, ESPN and LinkedIn.

“Eastmedia is one of the best software design and development studios in New York City,” Sharma continued. “Having this incredibly talented team of developers on board adds velocity and creativity to our product development efforts, positioning our company for further growth and innovation.”

Full press release is available here. Welcome to the Movable Ink family, Mailrox and Eastmedia!

Back to the Future: Gmail Turns on Images in Email

Gmail_ImagesOn

UPDATE: Since this post was originally published, real-time content and re-open tracking have returned to Gmail. Learn more in our latest post on how Gmail handles images.

If you’ve been an email marketer (or user) long enough, you might remember a time when you didn’t have to “click here to display images” in order to see images inside of an email. Several large email services began suppressing images by default in the mid 2000s as part of their efforts to protect users from the rampant, uncontrollable messaging abuse that was taking place back then.

Images in email were a primary mechanism for not only confirming live email addresses to spammers, but also for delivering fraudulent phishing emails and dropping viruses and other types of malicious code on users’ desktops. Anti-spam technology has come a long way since those dark days, and today most consumers rarely, if ever, see unwanted and harmful messages in their inbox.

Last Thursday, December 12, Google’s Gmail email service clarified the reasoning behind its recent image handling changes and announced that going forward, all images will be displayed by default in the Gmail inbox. Gmail openers will now immediately see your email with on-brand creative, offers, and clear calls to action. If you are using agile email marketing technology to personalize emails at the moment of open, then you’ve just been given a much greater opportunity to make the sale.

Auto-enabled images provide a better consumer email experience, and are an opportunity for marketers to present more relevant offers. The majority of what Movable Ink offers still works on Gmail (web crops, countdown timers, creative optimization, video) while others (geo-targeting, weather targeting) will work when passing in the location data you have on file. Device targeting is the one real lost opportunity on Gmail, although if Gmail continues to innovate and decides to support media queries, this could change.

Auto-enabling images will give agile email marketers a better opportunity to deliver creative, memorable, and engaging campaigns that stand out in the inbox, and in turn drive increased customer loyalty and conversions. The increase in the number of opens we can expect to see at Gmail is a net positive and, in the long run, a win for both marketers and their customers.

For Email Marketers, Black Friday is the New Cyber Monday

Black Friday Cyber Monday email marketing

 38% more email opens took place on Black Friday as online retailers started the battle for consumers’ inboxes earlier than ever

Black Friday was the biggest day of the year for brand email marketers so far this holiday season, with marketers seeing 38% more email opens than they did on Cyber Monday, according to our research. With competition for consumers’ attention – and wallets – fiercer than ever, brands started their holiday email marketing programs early.

Our study also found substantial differences in the devices used to open email marketing messages throughout the holiday weekend:

  • Thanksgiving Day was the biggest day for smartphone opens. On Thanksgiving, 59.9 percent of marketing email opens occurred on smartphones; by comparison, 45.5 percent of all marketing email opens in Q3 2013 took place on smartphones. Black Friday was the second biggest smartphone day, with 57.5 percent.
  • Cyber Monday was the biggest day for desktops. While still beat by smartphone opens (45.5 percent), Cyber Monday showed the strongest showing for desktops, with 40.1 percent of all marketing email opens.
  • Tablet use surged over the weekend. 19.3 percent of Saturday’s opens and 18.7 percent of Sunday’s took place on iPads and Android-based tablets.

In total, the volume of Movable Ink-powered emails between Black Friday and Cyber Monday increased a whopping 3,085% year-over-year, as leading brands continue to embrace innovative Agile Email Marketing technology and strategies to cut through the clutter of the inbox.

“Black Friday is now officially the biggest day of the year for email marketers,” said Vivek Sharma, Co-Founder and CEO of Movable Ink. “It should come as no surprise that in a controversial year where many leading retailers opened their brick and mortar locations on Thanksgiving Day itself, that they’d be just as aggressive in starting their email marketing sales events ahead of Cyber Monday. The surge in mobile opens should also make marketers take notice – without mobile optimization in place, a lot of money could have been left on the table.”

About Movable Ink’s 2013 Black Friday/Cyber Monday Research:
The findings above are based on data collected through Movable Ink’s Agile Email Marketing platform between November 20 and December 2 2013. The data reflects aggregate statistics across Movable Ink’s customer base, which includes more than 100 enterprise B2C marketers from the retail, travel, financial, media, and telecommunications industries. Because determining email opens requires images to load, the percentages for some devices and platforms might be over or underrepresented.

Movable Ink Presents at the Experian Marketing Services 2013 Client Summit in Las Vegas

Ryan, Tim, Rachel, and Jason of the Movable Ink team at the Summit.

Ryan, Tim, Rachel, and Jason of the Movable Ink team at the Experian Marketing Services 2013 Client Summit on July 10- 12, 2013.

Last week, Movable Ink joined digital marketers from the world’s leading brands at the Experian Marketing Services 2013 Client Summit in Las Vegas. This year’s Summit focused on the evolving consumer landscape and strategies for effective cross-channel marketing that create meaningful interactions.

Movable Ink’s first session was a roundtable on “Agile Email Marketing & the Future of the Inbox.” Our VP of Product, Jason Valdina, led an interactive discussion on next-generation technologies that are making email marketing campaigns, and the process of producing them, more agile.

Our second session, “Bringing Agility to the Inbox with Live Content,” offered an overview of how Movable Ink’s technology allows marketers to develop more agile and ROI-focused campaigns. Our Co-Founder and CEO, Vivek Sharma, gave attendees a first-look into the next step in the evolution of our agile email marketing platform. We were fortunate to be joined by some of our customers who shared various ways Movable Ink makes their emails stand out in the inbox.  Special thank you to Renee Adams, Director of Direct Marketing for RadioShack, Carri Urbanski, Email Marketing Manager for Express, and Grace Low, Digital Marketing Manager for Comedy Central, for joining us! (To see examples of agile email campaigns from RadioShack, Express, Comedy Central, and other leading brands, check out our Pinterest page).

We greatly enjoyed our time at the Experian Marketing Services 2013 Client Summit, and are already looking forward next year’s! If you have any questions about topics covered in our sessions at the Summit, feel free to reach out at contact@movableink.com.

How To Break Into Ad Tech: Entrepreneur.com Video Featuring Vivek Sharma of Movable Ink


This new video by Entrepreneur.com features Vivek Sharma, our Co-Founder and CEO, on the topic of how to break into ad tech. Check out the full coverage on Entrepreneur.com. Vivek was also included in another “Project Grow” video from Entrepreneur.com last week, on Movable Ink’s impact on agile marketing (click here to view the related blog post).

To learn more about Movable Ink’s Agile Email Marketing capabilities, check out our Platform page or drop us a line at contact@movableink.com.

 

 

Entrepreneur.com Video Highlights Movable Ink’s Impact on Agile Marketing


Delivering the right message, to the right person, in the right place, at the right time is no longer a “nice-to-have.” This video by Entrepreneur.com (view above, or click here to read more on Entrepreneur.com) highlights three entrepreneurs that are making this mission achievable for marketers, including our own Co-Founder and CEO, Vivek Sharma. Here, Vivek explains how Movable Ink’s agile email marketing platform makes it not only possible, but easy, for marketers to build highly relevant campaigns that are more engaging to consumers.

Want to learn more? Check out our Platform page, or download “The Inkredible Five” to see examples of agile email marketing in action from five leading consumer brands.

Movable Ink Proudly Partners with Lean In

8505540813_11fdcd0497_zMovable Ink is proud to announce our partnership with Lean In, a non-profit organization committed to offering women the support needed to achieve their entrepreneurial goals.

Based on Facebook COO Sheryl Sandberg’s book, Lean In, which focuses on encouraging women to pursue their professional ambitions, the Lean In organization is the next chapter in this global initiative.

“At Movable Ink, we bring agility to marketing by being smarter, faster, and goal-oriented. We can’t achieve such a goal without diversity of thought, experiences and people. We support the Lean In movement to empower women to reach their own audacious goals,” said Vivek Sharma, Co-Founder and CEO of Movable Ink.

Visit LeanIn.org’s partner page to view Movable Ink’s partner profile. While you’re there, we encourage you to read the various stories of women and men “leaning in” at different stages in their careers.

To learn more about the Lean In organization, visit leanin.org or follow them on Facebook.