Movable Ink is excited to announce that our latest research into how UK consumers open, access, and read email is now available!
This research offers new insight into mobile email opens, read length across devices, and how UK consumers are converting from email. It’s an invaluable resource for any email marketer hoping to optimise campaigns for their audience.
Nearly three-quarters (71%) of emails are opened on mobile devices in the UK and it’s clear that mobile conversions, while gaining momentum slowly, are definitely gaining momentum.
If you want to take a look at a deeper analysis of the findings, Marketing Week featured a breakdown of the findings and discussed how one Movable Ink customer, Marie Curie, used an email that deep-linked to text message applications and made it easier than ever to donate. In the piece, CEO Vivek Sharma shares his views on the latest report as well.
Want to read the full report?
Every quarter, we release five emails from Movable Ink customers who are really pushing the envelope when it comes to email marketing. These are companies using email personalization, building highly relevant content through our contextual marketing platform, or maybe geo-targeting different offers and rewards points.
Today, we’re happy to announce the first-ever UK edition of our Inkredible 5 series. This lookbook features five great emails from UK brands that include examples of personalization, geo-targeting and more.
We’re delighted to announce the release of our first-ever UK Consumer Device Preference Report, which looked at aggregate data across all of our UK-based clients in Q1 2014.
What we’ve been calling “The Mobile Takeover” is in full effect across the Atlantic — in fact, even more so than here in the United States. 72 percent of all email opens took place on mobile devices in the UK in Q1, compared to 66 percent in the US.
Strikingly, tablet opens in the UK are already at near parity with desktop opens (26 percent and 28 percent, respectively). This mirrors the trend we’re seeing in the US, and confirms our view that tablets are on their way to becoming the “household PC of record” for consumers’ personal computing needs.
Some other key findings from the “UK Consumer Device Preference Report: Q1 2014″ include:
• Apple asserts its dominance over Android. iPhones and iPads accounted for 62% of all opens
in Q1 compared to just 9% for Android devices. And iPads had a share of opens more than 14 times greater than Android tablets.
• The South East & North West regions of the UK are email marketing hotspots. When it came to opening emails, London, the South East of England, and the North West of England were this quarter’s regional winners with around 50% of all the UK’s measured opens coming from those locations.
• Tablets own the night. Smartphones rule the roost during the early hours and throughout the
middle of the day. As the afternoon turns to evening, tablet usage explodes taking share from
the smartphone and desktop pie.
For an in-depth look at all of the report’s findings, please enjoy your complimentary download of the UK Consumer Device Preference Report.