When it comes to traveling for business, customers have more options than ever before.
You can use apps, websites, wearables, and mobile devices to stay organized and ensure that you get from Point A to Point B.
Of course, many of these options can cause more problems than they solve. Anyone who has frantically searched their inbox for a plane ticket or travel itinerary knows just how frustrating this experience can be when you’re trying to make a meeting.
We recently got the chance to talk to Devin Ruppenstein and Charity Lorenzen, who are part of the marketing team at TripIt (owned by Concur), about how the company has worked to build email marketing strategies to solve these challenges.
Here’s what Charity and Devin had to say about TripIt, email marketing, and the travel industry:
Using Movable Ink’s agile email marketing platform, Hyatt added a real-time weather forecast into reservation reminder emails. For example, the email to the left (click to view full-size) was sent from the Hyatt Regency Chicago to upcoming hotel guests and contained the 7-day forecast for Chicago that you see above, in addition to itinerary details.
By including weather information in the reservation reminder email, Hyatt not only helped their guests pack accordingly, but simultaneously demonstrated a high level of customer service before guests even stepped foot on the hotel property.
With Movable Ink, it’s also possible to show a real-time weather forecast based on the email recipient’s current location at the time of open, rather than a pre-specified location. Click here to see an example of personalized weather targeting in an email from Seamless.
Questions? Email us at firstname.lastname@example.org.