Tag Archives: social media

Emails We Love: Lilly Pulitzer’s #hoorayforspring Campaign with Social Media and Local Maps

Display images to show real-time content and test out deep linking to Twitter!

Ready to trade in your snow boots for sandals, and dark colors for warm pastels? Although spring weather may not be here just yet (at least not here at Movable Ink headquarters in New York!), it’s never too early to start getting excited about the warmer months ahead.

We love how this agile email marketing campaign from Lilly Pulitzer made clever use of social media to create excitement around the new Spring 2014 collection, and also incorporated real-time geo-targeting to show each subscriber the nearest store location.

Lilly Pulitzer encouraged recipients to share what they love about the new spring collection by using #hoorayforspring on Instagram and Twitter. The latest tweets using that hashtag were displayed directly in the email. To make it as easy as possible for subscribers to engage with the campaign, a click on the “Tweet Now” button prompted a tweet with the hashtag pre-populated and ready to send. If a subscriber opened the email on mobile, the tweet loaded directly in the Twitter mobile app using deep linkingWant to test out deep linking to Twitter for yourself? Just click the email image here to share this post!

This campaign also used real-time geo-targeting to display a local map and address information of the nearest retail location where subscribers could shop the spring collection. The store information and map is determined and populated instantaneously at the moment of every email open.

Interested in learning more about how Agile Email Marketing technology from Movable Ink made this campaign possible? Reach out to us at contact@movableink.com or request a demo.

The Inkredible Five, Winter 2014: Five Exceptional Examples of Agile Email Marketing

The Inkredible Five Agile Email Marketing Examples

The Inkredible Five Agile Email Marketing Look BookEach season, the Movable Ink team honors five innovative brands for creating agile email marketing campaigns that stood out in the inbox.

The Winter 2014 edition of The Inkredible Five highlights our five favorite emails of the past season that incorporate time-sensitive offers, real-time social media feeds, live geo-targeting, video, and image personalization to create eye-catching and relevant campaigns.

Find out how leading brands cut through the clutter during major holiday shopping events including Black Friday, Cyber Monday, and the final days before Christmas.

Ready to be inspired? Download the e-book.

Emails We Love: RadioShack’s 2013 Cyber Monday “24 Deals in 24 Hours”

RadioShack Cyber Monday email marketing

A glimpse at how the email dynamically changed each hour.

This creative Cyber Monday campaign from RadioShack encouraged subscribers to open the same email at the top of every hour to discover a brand new deal. The featured deal updated automatically within the email so that whenever a subscriber chose to open the message, the latest offer was always displayed. The offers promoted in the email corresponded directly with the hourly deals featured on RadioShack.com.

RadioShack originally tested the idea of updating offers in a single email during Cyber Monday last year, and experienced a 25% lift in click-through rates compared to the year prior. Read more about the retailer’s past experiences with Agile Email Marketing technology and future plans here in Adweek.

This year, RadioShack incorporated even more real-time email content and interactive cross-channel functionality to fully amplify the Cyber Monday shopping experience:

  • RadioShack deep linking pre-populated tweet

    A pre-populated tweet about RadioShack’s #24dealsin24 loaded from a single click in the email.

    countdown clock animated to show how many minutes and seconds remained until the next big “deal reveal”. The timer automatically reset at the start of each hour.

  • Subscribers were encouraged to tweet their guesses for the next deal, and RadioShack made it as easy as possible for recipients to participate by deep linking to Twitter with a pre-populated tweet. After clicking on “Tweet Your Guess Now”, a ready-to-send tweet loaded in twitter.com if the email was opened on desktop. If the email recipient was instead using a mobile device, the tweet loaded within the mobile Twitter app.
  • A live social media feed showed @RadioShack’s latest tweets, which included hints about upcoming deals.

Interested in learning more about how Movable Ink can take your holiday season email campaigns to the next level? Reach out to us at contact@movableink.com or request a demo.

Emails We Love: Lilly Pulitzer’s #buymelilly Click-to-Tweet

The 2013 holiday shopping season is already underway, which means we’ve been keeping an eye out to see the creative ideas marketers have dreamt up this year to captivate their email audiences.

One recent holiday email that caught our attention comes from Lilly Pulitzer. By using Agile Email Marketing technology, Lilly Pulitzer included an image in this campaign that when clicked, prompted a pre-populated tweet to open that included the #buymelilly hashtag. The image was also deep-linked so that if the subscriber opened the email on a mobile device with the Twitter app already installed, the tweet would load ready-to-send in the mobile app versus requesting a log-in to Twitter in a web browser. The user’s device was detected at the moment of email open, and the optimal click-through action was also determined in real-time.

Lilly Pulitzer holiday email marketing

Click image to view full-size.

We love this email because not only does it unite social media and email together seamlessly, but this approach is a clever way to make it easy for fans of Lilly Pulitzer to share with their networks what’s on their holiday wish lists this year.

Check out even more examples of how to use social media in email, as well as our favorite holiday season campaigns, on our Pinterest page. Questions? Reach out to us at contact@movableink.com or request a demo of Movable Ink.

The Inkredible Five, Fall 2013: Five Exceptional Examples of Agile Email Marketing

                         
Each season, the Movable Ink team honors five brands for creating highly innovative, relevant, and memorable email experiences.

The Inkredible Five, Fall 2013 showcases exceptional emails from leading brands that incorporate video, real-time social media feeds, time-sensitive offers, mobile optimization, and live content from the web.

Ready to be inspired? Download the e-book here.

In Case You Missed It: “Holiday Email Inspiration: 12 Ways to Stand Out and Boost Sales” Webinar Recap

Holiday Email Inspiration Webinar RecordingLooking for creative holiday email marketing ideas? In our recent webinar, Andre Prevot, Strategy Director, and Alison Lindland, Account Director, of our Client Experience team offered a closer look at the six email examples in our 2013 Holiday Email Marketing Inspiration Guide, and revealed six more innovative ways to use Agile Email Marketing technology in holiday campaigns.

Below is a quick recap of the 12 ideas shared on the webinar:

Holiday Email Inspiration: 12 Ways to Stand Out and Boost Sales
1. Use video-in-email and a countdown clock to unveil a new product
2. Use social media to make emails interactive
3. Personalize an image with the subscriber’s name
4. Optimize creative in real-time to maximize each email’s effectiveness
5. Check back on the same email for new deals every hour
6. Show real-time shipping status information
7. Show nearby store locations and open hours
8. Change the products that are promoted based on each shopper’s current location
9. Use barcodes in mobile emails to drive in-store sales
10. Promote current best-sellers
11.  Include a “click to call” button on mobile email during open hours
12. Promote your mobile app on each device

Questions? Reach out to us at contact@movableink.com.

Emails We Love: Lee Jeans National Denim Day with Live Tweets

Lee Jeans emailOn Friday, October 4, Lee Jeans will partner with the American Cancer Society to celebrate Lee National Denim Day. On this day, supporters are encouraged to wear jeans to work in exchange for a $5 donation to the cause.

The email seen here, sent by Lee Jeans, accomplishes three things very well:
1. Strengthens awareness of Lee National Denim Day

We love this email because it successfully educates recipients on the goal of the movement, offers clear ways to get involved, and simultaneously creates excitement about the taking part in the initiative.

 

Hot off the press! The Inkredible Five, Summer 2013

Inkredible Five Summer 2013

The best agile email marketing campaigns of Summer 2013.

Each season, the Movable Ink team honors five innovative brands who are breaking the mold with agile email marketing campaigns that truly stand out in the inbox.

The Summer 2013 edition of The Inkredible Five includes examples of exceptional emails that incorporate video, social media, live inventory, and even real-time weather information to create deeply engaging experiences.

Ready to be inspired? Click here to download the e-book.

Emails We Love: ESPN’s ESPYS Awards

The email included live tweets from fans who used the #ESPYSBestTeam hashtag. (Click image to view full-size.)

Over 2 million sports fans tuned in to ESPN last week to watch The ESPYS, an annual awards show that recognizes excellence in sports performance. In advance of the show, ESPN launched this engaging agile email marketing campaign to encourage fans to vote for the best team. The email shown here was sent to a segment of subscribers who had previously identified the Miami Heat as their favorite team.

The email included live social media chatter from fans who used the #ESPYSBestTeam hashtag on Twitter, updated in real-time. A pre-populated tweet with the #ESPYSBestTeam hashtag was launched when a recipient clicked within the body of the email. If the email was opened on a mobile device and the Twitter app was detected as installed, the pre-populated tweet loaded directly within the Twitter app itself versus on a default mobile browser. Learn more about deep linking in mobile email here.

Once the awards were announced, the live tweets section of the email changed to reveal a summary of the winning athletes and teams (if you’re curious, the Miami Heat took home the ESPY for the best team).

Check out more examples of social emails on our Pinterest page.

Emails We Love: TV Land’s “Hot in Cleveland” Live Season Premiere

Hot In Cleveland

TV Land created this highly-engaging email to promote the season premiere of “Hot in Cleveland,” a sitcom starring Betty White, using Movable Ink’s agile email marketing platform.  Here are 5 reasons why we love this email:

  1. Live show using live content. The first episode of the new season of “Hot in Cleveland” was aired live. By creating an email using live content, TV Land successfully added to the real-time nature of the season premiere.
  2. Streaming countdown clock showed the days, hours, minutes, and seconds left until the show started.
  3. Deep link to Twitter app on mobile allowed fans to wish the cast well before the live show with a pre-populated tweet.
  4. Live stream of latest tweets showed the real-time social chatter that included the #HOTLive hashtag.
  5. Embedded video of the “Hot in Cleveland” cast played directly within the inbox, with no need to launch an external media player or web browser.

For more examples of engaging emails, check out other Emails We Love. Questions? Reach out to us at contact@movableink.com.