Tag Archives: social media


[WEBINAR] How to Supercharge Email Campaigns with the Power of Social Media Data

We recently ran a survey about how marketers are currently integrating social media and email marketing campaigns. While we’re still analyzing the results and preparing it for release, we can give you a hint about the findings – things aren’t looking too good.

We discovered that about 40% of respondents said they “rarely or never” integrate social and email campaigns; more than 80% said that campaigns “always” or “sometimes” run without involving one another.

A lot of this has to do with the challenge that data presents. To combine email and social, you need to get customer data from social channels and pull real-time data into the inbox.

So how do you do that? Movable Ink and ShortStack are hosting a webinar on Thursday, July 23 at 1pm EST where you’ll learn how to turn fans and followers into leads!

Register for “How to Supercharge Email Campaigns with the Power of Social Media Data” to learn how you can integrate email and social in new ways and build relationships with followers and fans in the inbox.

Social Media + Email

[RESEARCH] Email. Social Media. Together?

When marketers think about email marketing and social media marketing, they don’t often think of the channels as a cohesive unit. In a lot of companies, the teams are split up. Sometimes, the email team will be in the marketing department and the social media team will be in the communications department. Either way, email and social are often siloed, limiting the impact of both the reach and ROI of both.

At Movable Ink, we’re curious about how marketers are integrating email and social today. Are you adding social buttons to emails? Are you promoting social media campaigns right to your audience’s inbox? What social channels are proving to be most effective?

In our survey, The State of Email + Social 2015, we’re hoping to answer these questions and more. Want a copy? Fill out the survey and sign up for our email newsletter, so we can email you the completed report!

Take the Survey Here!

YouTube was voted the coolest social network.

Weekend Reading: The “Coolest” Social Network & Instagram’s API

 Happy Friday!

At Movable Ink, it’s been another busy one. This week, we released Inkredible5, Spring Edition, to showcase five great emails that are making use of our contextual marketing platform. We also talked about the importance of API integrations for email and analyzed the research from Google about this thing called “micro-moments.”

This week, Instagram announced some major advertising initiatives and that included making API integrations available to a roster of partners. Read about that and more in this weekend’s reading:

Continue reading

Instagram can help engage email subscribers.

3 Reasons to Use Instagram Photos in Your Emails

When you get an email from a brand, you’re not used to seeing anything that’s all that surprising. Maybe it’s about a sale, maybe it’s about an event. Either way, no one really gets a rush from checking their inbox.

Social media, on the other hand, is something that is constantly unpredictable and exciting. That’s why more than a quarter (28%) of the average user’s time online is spent on social networks.

That doesn’t necessarily mean social channels are more profitable. Email ROI is still much higher than social media. What marketers should really strive to do is integrate live social media feeds right within the inbox. That way, you combine the engaging power of social with the ROI power of email.

Instagram, as a visual medium, is especially powerful. Here’s why:

Continue reading

Instagram & Email Marketing: The Power of the Contest

Instagram + Email

Combining social media channels with email marketing campaigns has always been a delicate art for some and a total headache for others. Some companies have totally different social media teams and email marketing teams. That means that strategies and content often aren’t in alignment. And, consequently, the channels operate in a silo.

But what if you could combine the rapid-fire mobile engagement of a channel like Instagram with the dedicated, direct touch of email marketing campaigns?

Integrating Instagram content within an email can help grow both channels.

Instagram is the fastest-growing social network today, outpacing Pinterest, LinkedIn, Twitter, and Facebook. Last December, the social network announced a milestone of 300 million users.

So how can brands make the most of Instagram and supercharge their email marketing campaigns in the process?

One way is to host a contest. Here’s how Saks Fifth Avenue did it:

Continue reading

B2B Social Media Marketing: Why Facebook is the Worst

B2B Marketing Facebook v. Twitter v. LinkedInSometimes, it seems like Facebook is Gretchen from “Mean Girls.”

Just like Gretchen was trying to make “Fetch” happen, Facebook keeps trying to make “Facebook marketing for B2B” happen. 

But Facebook has a few things going against it – mainly that a lot of corporate Facebook posts don’t actually appear in a user’s news feed. On average, about 16% of your fans see your posts.

We wanted to give Facebook the benefit of the doubt, though. Recently, we hosted a webinar, “The Definitive Guide to Contextual Marketing.”  To make sure that we let as many people as possible know about the webinar, we ran paid social media marketing campaigns on Facebook, Twitter, and LinkedIn.

Far and away, Facebook was the worst B2B social media marketing channel we used.

Continue reading

The Inkredible Five, Spring 2014: Five Exceptional Examples of Agile Email Marketing

Spring is finally here, and with it comes a brand new edition of The Inkredible Five, featuring some of the most inspiring examples of agile email marketing yet!

  • 7 For All Mankind’s gorgeous and immersive “Dreaming in Blue” campaign
  • The Wall Street Journal’s magic email that always displayed the latest news
  • Lilly Pulitzer’s “Lunch at Lilly” campaign that made purchasing online or over the phone easier than ever

Get your copy today to see how these top brands and others combined their ingenuity with Movable Ink’s technology to create memorable and engaging email experiences that stood out in the inbox.

Ready to be inspired?

See Our Top Five


Which would you like to learn more about? Integrating email and:

  • social media
  • your blog
  • video
  • your website