The holiday season always manages to sneak up without warning. Halloween is fast approaching in just two months and Thanksgiving and Christmas follow right behind it.
Marketers: don’t let this time of year stress you out! We’ll be releasing a five part holiday content series aimed at making marketers’ lives much easier.
To start, we created an infographic to show what we learned over Black Friday/Cyber Monday 2014, and how you can apply these learnings to 2015. The data speaks for itself:
Key takeaways: send out deals early and make sure your emails are responsive.
Curious for more? Stay tuned for further holiday updates from Movable Ink!
This is a guest post from Devesh Khanal of Devesh Design.
Here’s the truth: Your social media following will not grow your revenue. Relying on social media to drive sales is a mistake for a lot of online businesses.
Take Morgan, for example. Morgan wants to start selling her handmade soap online. Her local vendors regularly sell out and now she wants to share her product with the world.
She puts together a website and a blog full of content relevant to her target market. Now she needs traffic, so she turns to Twitter and Facebook.
She starts sharing great articles and compelling pictures. She even adds “like” and “follow” buttons to her site.
Her following is growing steadily! But she begins to notice that most of her new “friends” are not clicking through to her site.
What is Morgan doing wrong?
Movable Ink is excited to announce that our latest research into how UK consumers open, access, and read email is now available!
This research offers new insight into mobile email opens, read length across devices, and how UK consumers are converting from email. It’s an invaluable resource for any email marketer hoping to optimise campaigns for their audience.
Nearly three-quarters (71%) of emails are opened on mobile devices in the UK and it’s clear that mobile conversions, while gaining momentum slowly, are definitely gaining momentum.
If you want to take a look at a deeper analysis of the findings, Marketing Week featured a breakdown of the findings and discussed how one Movable Ink customer, Marie Curie, used an email that deep-linked to text message applications and made it easier than ever to donate. In the piece, CEO Vivek Sharma shares his views on the latest report as well.
Want to read the full report?
If you listen to anyone in the tech industry today, there’s a consensus that shopping in an actual, physical store is passé. Over. Done. Cooked. In a few short years, we’ll all be seamlessly ordering everything from mattresses and groceries to clothes and books directly from our phones.
Or… not. A new report from TimeTrade found that 65% of consumers would still prefer to purchase an item in a nearby store as opposed to online. The majority of them said they wanted to “touch and feel” the products before making a final purchase.
More importantly, 42% of consumers have never actually purchased something from their mobile devices. And when they’re looking to buy something, only 13% will decide to buy it from mobile.
So where does this leave brick-and-mortar retail? Somewhere in-between. Clearly, physical purchases are still extremely important. But digital can help drive foot traffic to the store and get customers interested in what the store has to offer.
This is a guest post from Carl Sednaoui of MailCharts.
As the summer heat rises, so does the need to get consumer’s attention. In this post we’ll explore some of our favorite Travel and Hospitality emails from May. Before diving into the emails, let’s go over some industry stats.
On average, companies sent just above one email per week, bringing us to a 5.8 email average for the month. The send-volume distribution is heavily impacted by both top-senders and low-senders. Here’s the breakdown:
This is a guest post from Carl Sednaoui of MailCharts.
Here’s a dirty marketing secret: some companies send the same exact email more than once. They might change the subject line or send time but it’s the same copy, same images, and same calls-to-action.
Take a look at the graph below to see how popular this email marketing technique is across industries:
Responsive design. Responsive emails. Mobile-optimized everything. Usually, when marketers are talking about creating mobile experiences, they’re talking from a design perspective.
After all, that’s the most important thing, whether you’re talking websites or emails or collateral. Responsive emails can get very technical very fast. How wide should an email be? How big should your text be?
The thing that’s talked about less often, though, is user behavior. What are your customers likely doing while they’re checking their inboxes? What’s more effective when it comes to driving engagement on mobile devices?
Well, Pew just released a comprehensive report, US Smartphone Use in 2015, that sheds light on a lot of these questions:
Email marketing and marketers have been going steady for years. Decades, even.
There have been ups and downs. Chain emails, the lack of an opt-out function, and spam can be safely qualified as “downs.” But there have been good times, too.
After all these years, email marketing still remains the most valuable digital marketing tool. It’s a direct connection with customers and there’s no doubt that it works. In 2014, companies attributed 23% of their total sales to the email marketing channel, compared to 18% in 2013.
But something is missing. A recent report from Adobe found that two-thirds of marketers are less than satisfied with their email marketing efforts.
As we approach Valentine’s Day this year, it’s clear that the magic between marketers and email has fizzled. But what could rekindle the flame? Adobe found three things marketers want from email above all.
Sometimes, when you do research and you notice something that’s really striking, you just have to GIF it. This is one of those moments. We’ve been researching how US consumers use their mobile phones when it comes to emails since early 2013 and just completed our latest US Consumer Device Preference Report for Q4 2014.
This time around, we noticed that the trends that were emerging in 2013 fully took hold in 2014 – the most popular mobile device kept getting more popular, the attention spans of people on different devices continued to crystalize, and desktop email opens continued to dwindle.
What really struck us about 2014 was just how dramatically people across the country are adopting mobile devices and using them as the go-to way to access their emails.
We put together a GIF to help show that adoption rate in action:
As we can see, there was a spike in adoption at the beginning of the year, probably when people were trying out new devices from the holiday season and traveling for vacation. From there, mobile email use falls a bit, but starts growing rapidly in Q3 and Q4.
By the end of 2014, only nine states were more prone to opening emails on desktops, and only slightly. Every other state in the country has officially become mobile-first when it comes to email. At this rate, we fully expect that, by the end of 2015, mobile devices will be the first way people check their emails in every state.
Want to see all the findings from our mobile email research report? Download the US Consumer Device Preference Report for Q4 2014 here:
The endless march of mobile kept going right through the rest of 2014. According to our latest research, email opens on smartphones in the US are now at an all-time high. Not only that, the states that favor the desktop for email over mobile devices has dropped to nine, down from eleven compared to our Q3 2014 research.
About 50% of email opens now occur on smartphones. That’s right – not all mobile devices, just smartphones. Email opens on mobile devices now account for nearly 67% of all email opens, while just around a third of emails are opened on desktops.