Tag Archives: research


[Infographic] Get Ready for Black Friday & Cyber Monday 2015

The holiday season always manages to sneak up without warning. Halloween is fast approaching in just two months and Thanksgiving and Christmas follow right behind it.

Marketers: don’t let this time of year stress you out! We’ll be releasing a five part holiday content series aimed at making marketers’ lives much easier. Continue reading

Infographic Email Social ROi

[INFOGRAPHIC] Email Vs. Social Media

This is a guest post from Devesh Khanal of Devesh Design. 

Here’s the truth: Your social media following will not grow your revenue. Relying on social media to drive sales is a mistake for a lot of online businesses.

Take Morgan, for example. Morgan wants to start selling her handmade soap online. Her local vendors regularly sell out and now she wants to share her product with the world.

She puts together a website and a blog full of content relevant to her target market. Now she needs traffic, so she turns to Twitter and Facebook.

She starts sharing great articles and compelling pictures. She even adds “like” and “follow” buttons to her site.

Her following is growing steadily! But she begins to notice that most of her new “friends” are not clicking through to her site.

What is Morgan doing wrong?

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Email habits in the UK

[RESEARCH] How UK Consumers Use Email in 2015

Movable Ink is excited to announce that our latest research into how UK consumers open, access, and read email is now available!

This research offers new insight into mobile email opens, read length across devices, and how UK consumers are converting from email. It’s an invaluable resource for any email marketer hoping to optimise campaigns for their audience.

Nearly three-quarters (71%) of emails are opened on mobile devices in the UK and it’s clear that mobile conversions, while gaining momentum slowly, are definitely gaining momentum.

If you want to take a look at a deeper analysis of the findings, Marketing Week featured a breakdown of the findings and discussed how one Movable Ink customer, Marie Curie, used an email that deep-linked to text message applications and made it easier than ever to donate. In the piece, CEO Vivek Sharma shares his views on the latest report as well.

Want to read the full report?

Download the UK Q1 2015 Consumer Device Preference Report!

Retail research shows that people still want traditional shopping experience.

65% of Consumers Still Want The Traditional Retail Experience

If you listen to anyone in the tech industry today, there’s a consensus that shopping in an actual, physical store is passé. Over. Done. Cooked. In a few short years, we’ll all be seamlessly ordering everything from mattresses and groceries to clothes and books directly from our phones.

Or… not. A new report from TimeTrade found that 65% of consumers would still prefer to purchase an item in a nearby store as opposed to online. The majority of them said they wanted to “touch and feel” the products before making a final purchase.

More importantly, 42% of consumers have never actually purchased something from their mobile devices. And when they’re looking to buy something, only 13% will decide to buy it from mobile.

So where does this leave brick-and-mortar retail? Somewhere in-between. Clearly, physical purchases are still extremely important. But digital can help drive foot traffic to the store and get customers interested in what the store has to offer.

Here’s how.

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Travel Industry Email Marketing: Timing, Frequency, Content

This is a guest post from Carl Sednaoui of MailCharts

As the summer heat rises, so does the need to get consumer’s attention. In this post we’ll explore some of our favorite Travel and Hospitality emails from May. Before diving into the emails, let’s go over some industry stats.

On average, companies sent just above one email per week, bringing us to a 5.8 email average for the month. The send-volume distribution is heavily impacted by both top-senders and low-senders. Here’s the breakdown:

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Companies Are Sending the Same Email Campaign More than Once – Here’s How to Fix That

Lots of companies are sending duplicate emails.

This is a guest post from Carl Sednaoui of MailCharts

Here’s a dirty marketing secret: some companies send the same exact email more than once. They might change the subject line or send time but it’s the same copy, same images, and same calls-to-action.

Take a look at the graph below to see how popular this email marketing technique is across industries:

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The Report About Smartphone Use Every Email Marketer Should Read

Email marketing report about responsive design

Responsive design. Responsive emails. Mobile-optimized everything. Usually, when marketers are talking about creating mobile experiences, they’re talking from a design perspective.

After all, that’s the most important thing, whether you’re talking websites or emails or collateral. Responsive emails can get very technical very fast. How wide should an email be? How big should your text be?

The thing that’s talked about less often, though, is user behavior. What are your customers likely doing while they’re checking their inboxes? What’s more effective when it comes to driving engagement on mobile devices?

Well, Pew just released a comprehensive report, US Smartphone Use in 2015, that sheds light on a lot of these questions:

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Research: For Many Email Marketers, the Magic is Gone

For marketers, something is missing in email. Is it context?Email marketing and marketers have been going steady for years. Decades, even.

There have been ups and downs. Chain emails, the lack of an opt-out function, and spam can be safely qualified as “downs.” But there have been good times, too.

After all these years, email marketing still remains the most valuable digital marketing tool. It’s a direct connection with customers and there’s no doubt that it works. In 2014, companies attributed 23% of their total sales to the email marketing channel, compared to 18% in 2013.

But something is missing. A recent report from Adobe found that two-thirds of marketers are less than satisfied with their email marketing efforts.

As we approach Valentine’s Day this year, it’s clear that the magic between marketers and email has fizzled. But what could rekindle the flame? Adobe found three things marketers want from email above all.

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Which would you like to learn more about? Integrating email and:

  • social media
  • your blog
  • video
  • your website