iPad dominates when it comes to brand marketing email opens on tablets, according to Movable Ink’s latest research, the US Consumer Device Preference Report: Q3 2013. The data reveals that despite the nearly equal market share between the two, consumers are 15 times more likely to open brand emails on an iPad than on an Android tablet.
“This quarter’s report shows that tablets are gaining momentum, quickly becoming a primary driver of email marketing interactions,” said Vivek Sharma, Co-Founder and CEO of Movable Ink.
The report, based on aggregate email open data from over 100 enterprise B2C brands, offers critical insights into the current email marketing landscape:
- The growing role that tablets are playing in the mobile shift
- The latest in the battle between iOS and Android
- Differences in email engagement across smartphones, desktops, and tablets
- Geographic variances in smartphone adoption
Download the free report here to access all of our findings and analysis.
During the third quarter of 2013, 61% of emails were opened on either a smartphone or tablet device.
A recent report by veteran email marketing industry analyst David Daniels of The Relevancy Group, “Embedded Video in Email: Exploring its Viability as a Marketing Tactic,” offers a comprehensive look at using embedded video in email, and what marketers can expect from incorporating video in their email campaign strategy.
The Relevancy Group has found that 55% of marketers who use video in email report higher click-through rates than those who do not use embedded video in their email messages.
Additional benefits of using video in email, as shown by the data in this report, include:
- Increased duration of time that subscribers spend reading the email
- More sharing and forwarding of the email message
- Higher conversion rates
- Increased average sales size of orders
Download the report here to learn more.
Ready to get started with video-in-email?
Join Movable Ink, Silverpop, and Invodo on Wednesday, August 28 at 1:00 EDT for a one-hour webinar on “Bringing Email to Life with Video.” Get examples, technical steps, and tips for incorporating video into your agile email campaigns. Register for the webinar here.
For more information on how Movable Ink optimizes the video-in-email experience, download our video-in-email one-pager today.