Ready to trade in your snow boots for sandals, and dark colors for warm pastels? Although spring weather may not be here just yet (at least not here at Movable Ink headquarters in New York!), it’s never too early to start getting excited about the warmer months ahead.
We love how this agile email marketing campaign from Lilly Pulitzer made clever use of social media to create excitement around the new Spring 2014 collection, and also incorporated real-time geo-targeting to show each subscriber the nearest store location.
Lilly Pulitzer encouraged recipients to share what they love about the new spring collection by using #hoorayforspring on Instagram and Twitter. The latest tweets using that hashtag were displayed directly in the email. To make it as easy as possible for subscribers to engage with the campaign, a click on the “Tweet Now” button prompted a tweet with the hashtag pre-populated and ready to send. If a subscriber opened the email on mobile, the tweet loaded directly in the Twitter mobile app using deep linking. Want to test out deep linking to Twitter for yourself? Just click the email image here to share this post!
This campaign also used real-time geo-targeting to display a local map and address information of the nearest retail location where subscribers could shop the spring collection. The store information and map is determined and populated instantaneously at the moment of every email open.
Interested in learning more about how Agile Email Marketing technology from Movable Ink made this campaign possible? Reach out to us at email@example.com or request a demo.
While visiting San Francisco for Salesforce’s Dreamforce conference last week, our Co-Founder and CEO, Vivek Sharma, had the chance to sit down with Bloomberg West to discuss Movable Ink’s role in propelling the next generation of email marketing. View the full video of Vivek’s interview with Jon Erlichman, Sr. West Coast Correspondent for Bloomberg TV, above, and read on for highlights.
In the interview, Vivek describes how email marketing has slowly evolved over time and traditionally has failed to keep pace with the hyper-relevant and real-time nature of the web. This is no longer the case, as the email marketing industry is rapidly moving toward actuality-based marketing, or what we at Movable Ink describe as “agile email marketing“. Today, over 110 Fortune 1000 brands use Movable Ink to create highly innovative agile email marketing campaigns.
Agile email marketing enables marketers to personalize an email’s content at the precise moment when a subscriber opens the message. Email is now able to sense and respond to where a recipient is, what device is being used, and even the weather outside. Beyond delivering powerfully relevant content, agile email marketers also optimize emails on-the-fly and let the audience decide what offers and content are working more effectively while the campaign is still running.
If you’re interested in learning how Movable Ink could benefit your email marketing program, reach out to us at firstname.lastname@example.org or request a demo.
Gone are the days of “one-size-fits-all” email marketing. Today’s email marketers are sending campaigns that are fully agile, updated in real-time, and highly personalized. Curious how email marketing has evolved over time? Take a look at our infographic below to find out:
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To get you in the Halloween spirit today, here’s one of our favorite spooky emails sent from ivivva, a member of the lululemon family. The email promotes Zombie Yoga Month, a series of local community events held by ivivva where girls all over North America took to their yoga mats to join the “zombie yogapocalypse.”
The agile email included a real-time local map which showed the nearest ivivva store location, hours, and contact information at the moment of email open.
To see more examples of how real-time local maps can be used in email, check out Movable Ink’s Pinterest page.
The 2013 holiday season is just around the corner. This season, Movable Ink is giving you the gift of email marketing inspiration. Download the 2013 Holiday Email Marketing Inspiration Guide to check out six creative ways that Agile Email Marketing technology can be used to create engaging, memorable, and profitable email experiences. You’ll see how you can:
- Drive in-store sales by showing a local map of nearby store locations and open hours.
- Unveil a new product using video and an animated countdown clock.
- Offer enhanced customer service by including a “click to call” button in mobile email.
- … and more!
Make 2013 your most successful holiday season yet— download the free guide to learn how.
Questions on these examples? Give us a shout at email@example.com
If you’re looking for even more holiday email marketing inspiration, be sure to check out this post by Lalit Chopra, our Director of Strategic Partnerships, on Silverpop’s blog: “Guest Expert: Movable Ink’s Lalit Chopra on Creative Ways to Boost Holiday Sales with Agile Email Marketing.”
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Finish Line used real-time geo-targeting in this agile email marketing campaign to show each recipient a map of the nearest retail store. Since the map is based on each recipient’s current location at the moment of email open, the email is always relevant and highly personalized.
By including barcodes in this email’s template, Finish Line made it even easier for mobile consumers to take advantage of available discounts when in-store.
To see more “Emails We Love,” check out our Pinterest page. Questions? Reach out to us at firstname.lastname@example.org or 1-800-270-6033.
The best agile email marketing campaigns of Summer 2013.
Each season, the Movable Ink team honors five innovative brands who are breaking the mold with agile email marketing campaigns that truly stand out in the inbox.
The Summer 2013 edition of The Inkredible Five includes examples of exceptional emails that incorporate video, social media, live inventory, and even real-time weather information to create deeply engaging experiences.
Ready to be inspired? Click here to download the e-book.
Click to see a list of all 15 tips for Mastering Mobile Email.
Earlier in this three-part “Mastering Mobile Email” series, we shared 5 tips for optimizing your email template and design, and 5 tips for using mobile email to drive cross-channel interactions.
But why stop there? Let’s take mobile optimization one-step further. The nature of mobile devices themselves allows for real-time optimization and advanced targeting. How can marketers take full advantage of the unique possibilities inherent in mobile email?
Here are 5 ways to optimize your emails based on the real-time context of your mobile consumers:
1. Optimize creative for different mobile devices. Show the most relevant creative based on which mobile device is being used to open the email. RadioShack promoted certain mobile products based on the user’s open device (see example).
2. Promote device-specific app downloads. In our last post, we explained how it’s possible to deep link to your brand’s mobile app using email. But you can also target users in real-time with app download calls-to-action based on the device used to open the email. Check out these examples from Comedy Central and Starbucks.
3. Target by current weather conditions. Show recipients’ creative specific to the weather conditions at their location when they open the email. Seamless, the food delivery service, showed a weather forecast and encouraged readers to order in on rainy days (see example).
4. Optimize for mobile connection strength. Serve lower resolution images if a mobile carrier is detected, since the email recipient is not connected to a WiFi network. Learn more about mobile carrier targeting here.
5. Optimize video-in-email. Use device-targeting to ensure mobile email recipients enjoy the best possible video-in-email experience available to them at time of open, depending on ISP/email client. Learn more about video-in-email here.
Have questions on any of the tips covered in the “Master Mobile Email” series? Give us a shout at email@example.com.
Looking for a full list of the 15 tips on fully optimizing for mobile in one place? Download the 15 Tips for Mastering Mobile Email list here.
In our last post in the three-part “Mastering Mobile Email” series, we shared 5 tips for optimizing your email templates and designing for mobile. In today’s post, we highlight 5 creative ways to integrate mobile email with other channels:
1. Include a “click-to-call” button when appropriate. Don’t forget that smartphones are also actual phones! When it makes sense to use, a “click to call” button is a simple way to directly connect mobile email recipients to a customer service hotline or other important phone number.
2. Social media sharing. Make it as easy as possible for readers to connect with your brand in social media by incorporating deep linking to social media mobile apps. Learn more about deep linking here. Try out social media deep linking for yourself by clicking the image in this post. If you’re reading this post on a mobile device, clicking the link will automatically detect whether or not you have the Twitter app installed, and if so, will launch the app with the pre-populated tweet ready-to-go.
3. Deep link to your own mobile app. In addition to deep linking to social media apps, it’s also possible to deep link to your brand’s mobile app when it is detected as installed on a user’s mobile device. If the app is not detected, the user can automatically be linked to the appropriate mobile app download store, whether it’s Apple’s AppStore or Google’s Play. Learn more about how Seamless, the food delivery service, did this in this case study.
4. Use barcodes to drive offline sales. Barcodes in emails help mobile consumers take advantage of coupons when in-store. Express does an excellent job of incorporating barcodes in mobile emails to encourage cross-channel conversions (see example).
5. Add a real-time local map to drive in-store sales. Mobile customers are on-the-go, so make use of real-time geo-targeting to show mobile users the store locations closest to them. We love how Matrix used a local map to show subscribers where they could find Matrix products near them in a recent newsletter (see example).
Now that you’ve mastered mobile email design and cross-channel integration, check out these 5 tips on optimizing emails based on the real-time context of mobile users.
Delivering the right message, to the right person, in the right place, at the right time is no longer a “nice-to-have.” This video by Entrepreneur.com (view above, or click here to read more on Entrepreneur.com) highlights three entrepreneurs that are making this mission achievable for marketers, including our own Co-Founder and CEO, Vivek Sharma. Here, Vivek explains how Movable Ink’s agile email marketing platform makes it not only possible, but easy, for marketers to build highly relevant campaigns that are more engaging to consumers.
Want to learn more? Check out our Platform page, or download “The Inkredible Five” to see examples of agile email marketing in action from five leading consumer brands.