Best Western: 20 Million Personalized Emails, 20% Lift in Email Revenue

Tuesday, February 3rd, 2015

Best Western email marketingMovable Ink is thrilled to announce that our client, Best Western International, was nominated as a finalist in Email Marketing Innovation for the 2015 Marketing and Tech Innovation Awards hosted by Direct Marketing News.

Over the past year, Best Western International has been working hard to create more personalized experiences for every subscriber, sending out 20 million emails a month that are targeted based on geography, device, and time-of-open.

We’ve discussed how Best Western used device-targeting in email campaigns to increase mobile app downloads by more than 100% and it was exciting to see that Direct Marketing News officially recognized the hotel’s continued innovation in the email marketing space with the nomination.

Continue reading Best Western: 20 Million Personalized Emails, 20% Lift in Email Revenue

Are Marketers Lazy? Or is Real-Time Personalization Just Really, Really Hard?

Wednesday, January 14th, 2015

 Real-time personalization isn't hard if you have the right marketing tools.If you want to get a marketer’s attention, just use the “L” word.

Every quarter, there seems like there are a dozen new systems begging for budget or attention in the marketing department, while the pressure to achieve results – measurable results – keeps going up.

Marketing teams are constantly trying to push the envelope while endlessly juggling all these new platforms.

So “lazy” is one of the last words they want to hear.

Continue reading Are Marketers Lazy? Or is Real-Time Personalization Just Really, Really Hard?

[eBook] Email Marketing Personalization 2.0: Examples, Tips and More

Friday, January 9th, 2015

Email Marketing PersonalizationEmail marketing personalization has always been an important part of email campaigns. It makes sense, right? If you’re sending emails that aren’t relevant to customers, they’re going to delete them.

While most marketers use list segmentation to personalize email for different audiences, there are now a lot of other factors you need to consider.

Continue reading [eBook] Email Marketing Personalization 2.0: Examples, Tips and More

The Inkredible Five, Winter 2014: Five Exceptional Examples of Agile Email Marketing

Thursday, January 9th, 2014

The Inkredible Five Agile Email Marketing Examples

The Inkredible Five Agile Email Marketing Look BookEach season, the Movable Ink team honors five innovative brands for creating agile email marketing campaigns that stood out in the inbox.

The Winter 2014 edition of The Inkredible Five highlights our five favorite emails of the past season that incorporate time-sensitive offers, real-time social media feeds, live geo-targeting, video, and image personalization to create eye-catching and relevant campaigns.

Find out how leading brands cut through the clutter during major holiday shopping events including Black Friday, Cyber Monday, and the final days before Christmas.

Ready to be inspired? Download the e-book.

Infographic: The 5 Coolest Email Campaigns You’ll See On Cyber Monday

Wednesday, November 27th, 2013

When you check your inbox this Cyber Monday, get ready to discover a few surprises along the way. This holiday season, many of your favorite brands will be using Agile Email Marketing technology to deliver great deals in eye-catching, interactive, and innovative ways that you’ve never seen before.

Check out our infographic below to see the top 5 emails to look out for this coming Cyber Monday.

Cyber Monday email marketing infographic

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Infographic: The Evolution of Email Marketing

Friday, November 8th, 2013

Gone are the days of “one-size-fits-all” email marketing. Today’s email marketers are sending campaigns that are fully agile, updated in real-time, and highly personalized. Curious how email marketing has evolved over time? Take a look at our infographic below to find out:

Infographic - The Evolution of Email Marketing
Click infographic to enlarge.

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