Tag Archives: personalization

welcome email

Build a Better Welcome Email

The welcome email has among the highest open and read rates of all marketing emails, and is one of your best opportunities to create a lasting relationship with a customer. But many Continue reading

nurture

Lead Nurturing with Email

You’ve got a new lead, so what’s the next step? According to Marketing Sherpa, 79% of marketing leads never convert into sales. So your approach to turning a lead into a customer Continue reading