Tag Archives: nonprofit


Movable Ink and (RED) Partner for Storytelling that Inspires

Here at Movable Ink, we’re strong supporters of organizations taking strides to improve the world.

Movable Ink was founded with the belief that all companies today need digital tools to tell stories with personalized context to millions of people at the same time. This not only applies to eCommerce and travel brands, it’s also true for nonprofits focused on a mission.

But telling effective stories, which is one of the most effective ways for nonprofits to mobilize advocates, can be challenging when forced to do more with less.

In that spirit, we’re excited to announce that Movable Ink is teaming up with (RED), the AIDS organization founded in 2006 by Bono and Bobby Shriver.

(RED)’s mission is to engage people and businesses in the fight to end AIDS, and to date it has raised more than $300 million for the Global Fund to fight AIDS. And 100% of that money goes to work on the ground in Africa.

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Emails We Love: Lee Jeans National Denim Day with Live Tweets

Lee Jeans emailOn Friday, October 4, Lee Jeans will partner with the American Cancer Society to celebrate Lee National Denim Day. On this day, supporters are encouraged to wear jeans to work in exchange for a $5 donation to the cause.

The email seen here, sent by Lee Jeans, accomplishes three things very well:
1. Strengthens awareness of Lee National Denim Day

We love this email because it successfully educates recipients on the goal of the movement, offers clear ways to get involved, and simultaneously creates excitement about the taking part in the initiative.



Which would you like to learn more about? Integrating email and:

  • social media
  • your blog
  • video
  • your website