It seems like yesterday, but in October 2010 – just two and a half years ago – Michael Nutt and I were bouncing around email-centric product ideas after a decade of having built web-based products. Email? Isn’t that a passé form of communication in a real-time, Tweeted, Facebooked, Instagrammed world? It turns out that email is far more exciting than we could ever have imagined.
Email is a ubiquitous communication standard – a garden with no walls – and the connective tissue that drives engagement with websites, mobile apps, and social media. But it is also a channel that had been under-explored by digital innovators. While the web, mobile, and social media marketing had been moving at a real-time pace, email – potentially the most impactful marketing channel – wasn’t keeping up with this speed.
When we discovered a way to deliver content inside an email in a live fashion, we didn’t anticipate it evolving so quickly into a full-fledged Agile Email Marketing platform that over 120 global brands have now come to depend upon. Our investors and customers believed in our vision and continue to bet on this huge area of innovation. We wouldn’t be here without them, and for that I am forever grateful.
The $11 million raised in our Series B will go towards building out a more comprehensive vision for the future. We now have the resources to tackle a very ambitious product roadmap, expand our presence into international markets, and continue to attract the brightest minds to a world-class team executing on the vision of Agile Email Marketing. Most importantly, we will remain laser-focused on delighting our customers by helping them, in turn, delight theirs: Great marketing adapts to the consumer and shines a spotlight on the best facets of a brand and its products.
Movable Ink is eager to move the marketing industry in a positive direction, at the speed of real-time. Thanks again for all of your support.
Co-Founder & CEO, Movable Ink