Tag Archives: Movable Ink News

Movable Ink Proudly Partners with Lean In

8505540813_11fdcd0497_zMovable Ink is proud to announce our partnership with Lean In, a non-profit organization committed to offering women the support needed to achieve their entrepreneurial goals.

Based on Facebook COO Sheryl Sandberg’s book, Lean In, which focuses on encouraging women to pursue their professional ambitions, the Lean In organization is the next chapter in this global initiative.

“At Movable Ink, we bring agility to marketing by being smarter, faster, and goal-oriented. We can’t achieve such a goal without diversity of thought, experiences and people. We support the Lean In movement to empower women to reach their own audacious goals,” said Vivek Sharma, Co-Founder and CEO of Movable Ink.

Visit LeanIn.org’s partner page to view Movable Ink’s partner profile. While you’re there, we encourage you to read the various stories of women and men “leaning in” at different stages in their careers.

To learn more about the Lean In organization, visit leanin.org or follow them on Facebook.

NEW FEATURE: Mobile Carrier Targeting

mobile carrierWe’re excited to introduce a new feature on Movable Ink’s Agile Email Marketing platform—mobile carrier targeting. Marketers can now target their emails based on the specific mobile carrier network that an individual is using at the moment of email open.

For businesses that rely heavily on information about mobile carrier preferences (like telecommunications providers and mobile device retailers), the ability to access this information and act on it in real-time is crucial, and a competitive advantage. For example, marketers can choose to display different creative images or promotional offers depending on the recipient’s mobile carrier, powerfully increasing the relevancy of their campaign’s message.

It’s also possible to automatically serve lower resolution images once a mobile carrier is detected, in order to optimize the loading time and viewing experience since the email recipient is not connected to a WiFi network.

We’d love to hear your thoughts on this new feature. Reach out to us at contact@movableink.com, or leave a comment below.

Movable Ink Secures $11 Million in Series B Funding Round Led by Intel Capital

Investment will accelerate Movable Ink’s growth and strategic product development initiatives

NEW YORK, NY, May 9, 2013 – Movable Ink, the leading provider of Agile Email Marketing technology, today announced that it has raised $11 million in a Series B funding round led by Intel Capital. Previous investors Contour Venture Partners, Metamorphic Ventures, and ff Ventures also participated in the round. The new funding will enable Movable Ink to accelerate its aggressive growth, expand its global footprint, and further develop its platform to meet the increasing demand for agile email marketing solutions.

“We believe that email marketing can deliver real value to consumers and enable brands to shine a positive light on their great products. But the process for creating relevancy has been extremely difficult. Our mission is to make email marketing faster, smarter, and goal-driven,” said Vivek Sharma, co-founder & CEO, Movable Ink. “This new funding will enable us to bring unprecedented innovation to leading email marketers and their customers by leveraging Intel Capital’s successful track record and the global network they bring to their portfolio companies.”

Movable Ink’s platform enables marketers to create agile email marketing campaigns that adapt and are optimized in real-time based on each recipient’s time, location, device, and social graph, at the moment of open. More than 100 brands including American Eagle Outfitters, Barclays, and Verizon use the technology to deepen engagement with their consumers and drive greater response to email marketing campaigns.

“Movable Ink revolutionizes the most entrenched global communications channel – email,” said Christine Herron, Director, Intel Capital. “The company’s platform transforms email marketing by making each e-mail as dynamic as a web page, creating tremendous value for brands and consumers. The team has established market leadership through major partnerships with top brands in a remarkably short amount of time and we are excited to help them continue to disrupt the email market.”

Movable Ink previously raised $1.3 million in its seed and Series A rounds, bringing the total raised to date to $12.3 million.

About Movable Ink
Movable Ink is the leading provider of Agile Email Marketing technology. Since the channel’s inception, email has been frozen in time when a marketer hits the “Send” button. With Agile Email Marketing from Movable Ink, email can now be dynamically updated in real-time based on each recipient’s time, location, device, and social context at the moment of open. Hundreds of innovative brands such as American Eagle Outfitters, Seamless, Lilly Pulitzer, and Finish Line use Movable Ink to enhance customer engagement and increase marketing ROI. The company is based in New York City and is backed by Intel Capital, Contour Venture Partners, Metamorphic Ventures, ff Ventures, Kima Ventures and email veterans such as Bob Pittman, Andy Russell, Josh Baer, and Alan Laifer. For more information, visit www.movableink.com and www.pinterest.com/movableink.

About Intel Capital
Intel Capital, Intel’s global investment and M&A organization, makes equity investments in innovative technology start-ups and companies worldwide. Intel Capital invests in a broad range of companies offering hardware, software, and services targeting enterprise, mobility, health, consumer Internet, digital media and semiconductor manufacturing. Since 1991, Intel Capital has invested more than US$10.8 billion in over 1,276 companies in 54 countries. In that timeframe, 201 portfolio companies have gone public on various exchanges around the world and 317 were acquired or participated in a merger. In 2012, Intel Capital invested US$352 million in 150 investments with approximately 57 percent of funds invested outside North America. For more information on Intel Capital and its differentiated advantages, visit www.intelcapital.com or follow @Intelcapital.

Movable Ink Raises $11 Million

As you may have read today in TechCrunchBusiness Insider, and PandoDaily, Movable Ink just announced a $11 million raise in a round led by Intel Capital.

It seems like yesterday, but in October 2010 – just two and a half years ago – Michael Nutt and I were bouncing around email-centric product ideas after a decade of having built web-based products. Email? Isn’t that a passé form of communication in a real-time, Tweeted, Facebooked, Instagrammed world? It turns out that email is far more exciting than we could ever have imagined.

Email is a ubiquitous communication standard – a garden with no walls – and the connective tissue that drives engagement with websites, mobile apps, and social media. But it is also a channel that had been under-explored by digital innovators. While the web, mobile, and social media marketing had been moving at a real-time pace, email – potentially the most impactful marketing channel – wasn’t keeping up with this speed.

When we discovered a way to deliver content inside an email in a live fashion, we didn’t anticipate it evolving so quickly into a full-fledged Agile Email Marketing platform that over 120 global brands have now come to depend upon. Our investors and customers believed in our vision and continue to bet on this huge area of innovation. We wouldn’t be here without them, and for that I am forever grateful.

The $11 million raised in our Series B will go towards building out a more comprehensive vision for the future. We now have the resources to tackle a very ambitious product roadmap, expand our presence into international markets, and continue to attract the brightest minds to a world-class team executing on the vision of Agile Email Marketing. Most importantly, we will remain laser-focused on delighting our customers by helping them, in turn, delight theirs: Great marketing adapts to the consumer and shines a spotlight on the best facets of a brand and its products.

Movable Ink is eager to move the marketing industry in a positive direction, at the speed of real-time. Thanks again for all of your support.

Sincerely,

Vivek Sharma
Co-Founder & CEO, Movable Ink

Movable Ink Appoints Industry Expert Matthew Potter as VP of UK and EMEA

Today we announced that industry expert Matthew Potter has joined the company as Vice President of UK and EMEA. Based in London, Potter is charged with leading Movable Ink’s growth in the region through strategic sales, partnership, and customer success initiatives.

Potter brings deep industry experience and expertise to his new role. Prior to joining Movable Ink, he had spent 10 years at Experian Marketing Services and was one of the founding members of Experian CheetahMail in the UK. Potter’s progressive experience at Experian included senior leadership roles in client services, product marketing, and strategy.

“I believe that the world of marketing is changing, and that email marketing in particular is ripe for innovation,” said Potter. “What attracted me to Movable Ink was its vision of the future of email marketing, its cutting-edge technology, and the traction it’s seeing with brands of global scale.”

Movable Ink has seen increased overseas demand for its platform in recent months, and has signed agreements to power Agile Email Marketing campaigns for leading UK and EMEA-based organizations, including Barclays, Emirates, Lastminute.com, Playfish, and others.

“We are thrilled to have an executive of Matt’s caliber join the team to lead our continued growth in the UK and EMEA,” said Vivek Sharma, co-founder and CEO, Movable Ink. “Matt will be instrumental in educating the market on how Movable Ink can help organizations conduct email marketing more efficiently and effectively through the use of agile communications that adapt to the recipient in real-time.”

Full press release available here: http://www.prweb.com/releases/2013/4/prweb10635508.htm