An innocent email forwarded by one of our Sales Directors, Chris Tucker, set off a chain of unfortunate reply-alls. Chris shared an article that made him come to the shocking realization that he’s been mispronouncing “GIF” (the acronym for Graphics Interchange Format) all his life, which caused him to react as follows:
Below is the geeky office banter that ensued:
Michael Nutt, Co-Founder and CTO: “GIF” as in “gift” forever!
Vince PeGan, Customer Success Manager: GIF for life, no peanut butter.
Alison Lindland, Customer Success Manager: Just don’t look a GIF horse in the mouth.
Vivek Sharma, Co-Founder and CEO: Ok, ok… enough. GIF me a break, I’m trying to get work done.
Olivier Lauzon, Senior Engineer: This is a GIF that keeps on giffing.
Jason Valdina, VP of Product: Forgif me for asking this, but how do you pronounce “JPG”?
Matthew Potter, VP of UK and EMEA: Never known a bunch of people could get so ‘animated’ over GIFs.
Today we announced that industry expert Matthew Potter has joined the company as Vice President of UK and EMEA. Based in London, Potter is charged with leading Movable Ink’s growth in the region through strategic sales, partnership, and customer success initiatives.
Potter brings deep industry experience and expertise to his new role. Prior to joining Movable Ink, he had spent 10 years at Experian Marketing Services and was one of the founding members of Experian CheetahMail in the UK. Potter’s progressive experience at Experian included senior leadership roles in client services, product marketing, and strategy.
“I believe that the world of marketing is changing, and that email marketing in particular is ripe for innovation,” said Potter. “What attracted me to Movable Ink was its vision of the future of email marketing, its cutting-edge technology, and the traction it’s seeing with brands of global scale.”
Movable Ink has seen increased overseas demand for its platform in recent months, and has signed agreements to power Agile Email Marketing campaigns for leading UK and EMEA-based organizations, including Barclays, Emirates, Lastminute.com, Playfish, and others.
“We are thrilled to have an executive of Matt’s caliber join the team to lead our continued growth in the UK and EMEA,” said Vivek Sharma, co-founder and CEO, Movable Ink. “Matt will be instrumental in educating the market on how Movable Ink can help organizations conduct email marketing more efficiently and effectively through the use of agile communications that adapt to the recipient in real-time.”
Full press release available here: http://www.prweb.com/releases/2013/4/prweb10635508.htm