Last week, Movable Ink joined digital marketers from the world’s leading brands at the Experian Marketing Services 2013 Client Summit in Las Vegas. This year’s Summit focused on the evolving consumer landscape and strategies for effective cross-channel marketing that create meaningful interactions.
Movable Ink’s first session was a roundtable on “Agile Email Marketing & the Future of the Inbox.” Our VP of Product, Jason Valdina, led an interactive discussion on next-generation technologies that are making email marketing campaigns, and the process of producing them, more agile.
Our second session, “Bringing Agility to the Inbox with Live Content,” offered an overview of how Movable Ink’s technology allows marketers to develop more agile and ROI-focused campaigns. Our Co-Founder and CEO, Vivek Sharma, gave attendees a first-look into the next step in the evolution of our agile email marketing platform. We were fortunate to be joined by some of our customers who shared various ways Movable Ink makes their emails stand out in the inbox. Special thank you to Renee Adams, Director of Direct Marketing for RadioShack, Carri Urbanski, Email Marketing Manager for Express, and Grace Low, Digital Marketing Manager for Comedy Central, for joining us! (To see examples of agile email campaigns from RadioShack, Express, Comedy Central, and other leading brands, check out our Pinterest page).
Today we announced that product strategy and experience design veteran,Jason Valdina, has joined the company as Vice President of Product. In this new role, he will lead Movable Ink’s product strategy, design and development efforts, as well as further expand integration efforts with strategic partners.
“Movable Ink’s clients are on the leading edge of targeted brand marketing, so when it came to bolstering our executive team on the product front, we wanted someone as obsessed with customer experience as our clients are,” said Vivek Sharma, Co-Founder and CEO of Movable Ink. “With his vast expertise in product user experience and a vision for the future of marketing technology, Jason fits that description to a T.”
Mr. Valdina has more than 15 years of experience as a customer-centric product leader devoted to some of the biggest names in the Fortune 500. Prior to Movable Ink, Valdina served as the Head of Customer Experience for LivePerson, a leading provider of online intelligent engagement solutions, where he was intimately involved with the design and development of the company’s next-generation behavioral marketing and analytics platform.
“Today’s customers are more dynamic than ever; they are constantly on the move and in this media-saturated landscape, it is getting harder and harder to get their attention. Movable Ink’s technology enables marketers to break through the noise by driving unprecedented levels of contextual relevancy to a staple of everyday communication—email,” said Valdina. “I’m inspired by what this company has already achieved and am honored to be a part of the next phase of growth.”
An innocent email forwarded by one of our Sales Directors, Chris Tucker, set off a chain of unfortunate reply-alls. Chris shared an article that made him come to the shocking realization that he’s been mispronouncing “GIF” (the acronym for Graphics Interchange Format) all his life, which caused him to react as follows:
Below is the geeky office banter that ensued:
Michael Nutt, Co-Founder and CTO: “GIF” as in “gift” forever! Vince PeGan, Customer Success Manager: GIF for life, no peanut butter. Alison Lindland, Customer Success Manager: Just don’t look a GIF horse in the mouth. Vivek Sharma, Co-Founder and CEO: Ok, ok… enough. GIF me a break, I’m trying to get work done. Olivier Lauzon, Senior Engineer: This is a GIF that keeps on giffing. Jason Valdina, VP of Product: Forgif me for asking this, but how do you pronounce “JPG”? Matthew Potter, VP of UK and EMEA: Never known a bunch of people could get so ‘animated’ over GIFs.
Chart is based on data collected by Movable Ink’s Advanced Analytics platform between April 1 – 30, 2013. The chart reflects aggregate statistics across Movable Ink’s customer base, which includes more than 100 enterprise B2C marketers from the retail, travel, financial, media, and telecommunications industries. Read length is ascertained through a Movable Ink tracking pixel embedded in the email.
Below is a collection of reactions to this infographic from the Movable Ink team. What do you think about the data? Add your comments below, or share reactions on Twitter by mentioning @movableink.
“On mobile devices with smaller screens, it takes longer to read the entire content of an email. Read length might therefore be inversely correlated to device size, usability, and readability.” – Olivier Lauzon, Senior Engineer
“Folks on mobile devices are oftentimes multitasking—walking and reading, having a conversation while the inbox is open, etc. Maybe these users are getting distracted while their email messages are still open!” –Lee Bankewitz, Director of Engineering
“The mobile experience provides windows of time for immersion into content. Little moments, like waiting for a train or standing on line to pay for something, may provide those precious 15 seconds that allow us to spend more time reading through an email. This is likely one aspect of why we are seeing longer email read lengths on mobile phones.” – Jason Valdina, Vice President of Product