Top three best practices for video-in-email from the webinar speakers.
Last week, Movable Ink teamed up with Invodo and Silverpop to host a one-hour webinar on “Bringing Email to Life with Video.” Missed it? Check out the recording of the webinar here.
Below are the top three best practices from the webinar that our VP of Marketing, Jordan Cohen, shared on how to successfully execute video in your email marketing campaigns:
- Be timely, relevant, and creative
- Give each user the best possible viewing experience: full video, animated gif, or video still
- Get agile: optimize video emails on-the-fly based on time, location, and device
For even more tips, check out the one-page PDF of best practices from the webinar.
Interested in learning more about how Movable Ink makes video-in-email possible? Download the video-in-email fact sheet, or reach out to us directly at email@example.com.
A recent report by veteran email marketing industry analyst David Daniels of The Relevancy Group, “Embedded Video in Email: Exploring its Viability as a Marketing Tactic,” offers a comprehensive look at using embedded video in email, and what marketers can expect from incorporating video in their email campaign strategy.
The Relevancy Group has found that 55% of marketers who use video in email report higher click-through rates than those who do not use embedded video in their email messages.
Additional benefits of using video in email, as shown by the data in this report, include:
- Increased duration of time that subscribers spend reading the email
- More sharing and forwarding of the email message
- Higher conversion rates
- Increased average sales size of orders
Download the report here to learn more.
Ready to get started with video-in-email?
Join Movable Ink, Silverpop, and Invodo on Wednesday, August 28 at 1:00 EDT for a one-hour webinar on “Bringing Email to Life with Video.” Get examples, technical steps, and tips for incorporating video into your agile email campaigns. Register for the webinar here.
For more information on how Movable Ink optimizes the video-in-email experience, download our video-in-email one-pager today.