Tag Archives: Internet Retailer

Internet Retailer: Finish Line Saw 80% Higher Click-Through Rates Using Movable Ink

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A new article by Internet Retailer gives an inside-look into how Finish Line achieved an 80% increase in click-through rates on its “March Madness” Final Four email campaign earlier this year by using Movable Ink.

Aaron Buchanan, Email Marketing Manager for Finish Line, describes how the retailer used our Agile Email Marketing platform to determine which of the Final Four colleges each customer was closest to at the precise time of email open, and show images of apparel products specific to that nearby school.

In addition to advanced geo-targeting, Finish Line also uses Movable Ink to embed live video in email campaigns.

Buchanan noted that Movable Ink “pays for itself several times over each month.”

Read the full article on InternetRetailer.com or download the Finish Line case study to learn more.