Investment in email marketing continues to grow at a rapid pace in the UK and Europe, and we have seen increasing demand in the region for Agile Email Marketing technology and services. According to Econsultancy, the UK market for email marketing platforms and services alone was worth an estimated £495 million by the end of 2013, and has been growing at 13 percent year-over-year.
Today we announced that industry expert Matthew Potter has joined the company as Vice President of UK and EMEA. Based in London, Potter is charged with leading Movable Ink’s growth in the region through strategic sales, partnership, and customer success initiatives.
Potter brings deep industry experience and expertise to his new role. Prior to joining Movable Ink, he had spent 10 years at Experian Marketing Services and was one of the founding members of Experian CheetahMail in the UK. Potter’s progressive experience at Experian included senior leadership roles in client services, product marketing, and strategy.
“I believe that the world of marketing is changing, and that email marketing in particular is ripe for innovation,” said Potter. “What attracted me to Movable Ink was its vision of the future of email marketing, its cutting-edge technology, and the traction it’s seeing with brands of global scale.”
Movable Ink has seen increased overseas demand for its platform in recent months, and has signed agreements to power Agile Email Marketing campaigns for leading UK and EMEA-based organizations, including Barclays, Emirates, Lastminute.com, Playfish, and others.
“We are thrilled to have an executive of Matt’s caliber join the team to lead our continued growth in the UK and EMEA,” said Vivek Sharma, co-founder and CEO, Movable Ink. “Matt will be instrumental in educating the market on how Movable Ink can help organizations conduct email marketing more efficiently and effectively through the use of agile communications that adapt to the recipient in real-time.”