Tag Archives: funding

Vivek Sharma, Co-Founder and CEO of Movable Ink, featured in “Pulse of the Alley” article

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Vivek Sharma, Co-Founder and CEO of Movable Ink, spoke with AlleyWatch about our recently-announced $11 million Series B funding round. The new funding will enable Movable Ink to accelerate our aggressive growth, expand our global footprint, and further develop our platform to meet the increasing demand for agile email marketing solutions.

Below is an excerpt from Vivek’s interview with AlleyWatch. You can read the full Q&A here.

What was the funding process like working with some notable investors?
Far easier than raising our first $50,000! A seed round is a bigger leap of faith for an investor.  B rounds require real traction, a great team, and multiple signals that a company can become a category leader. We also learned a lot about running an effective and streamlined fundraising process.  You want to find the people that will be great partners to the company. We are delighted to be working with the team at Intel Capital.

For more of Vivek’s thoughts on what the new round of funding means for Movable Ink’s customers and the future of agile email marketing, read his post on the Movable Ink Blog. If interested in reading more coverage of the funding, check out the articles in Business Insider, TechCrunch, and PandoDaily.

Movable Ink Secures $11 Million in Series B Funding Round Led by Intel Capital

Investment will accelerate Movable Ink’s growth and strategic product development initiatives

NEW YORK, NY, May 9, 2013 – Movable Ink, the leading provider of Agile Email Marketing technology, today announced that it has raised $11 million in a Series B funding round led by Intel Capital. Previous investors Contour Venture Partners, Metamorphic Ventures, and ff Ventures also participated in the round. The new funding will enable Movable Ink to accelerate its aggressive growth, expand its global footprint, and further develop its platform to meet the increasing demand for agile email marketing solutions.

“We believe that email marketing can deliver real value to consumers and enable brands to shine a positive light on their great products. But the process for creating relevancy has been extremely difficult. Our mission is to make email marketing faster, smarter, and goal-driven,” said Vivek Sharma, co-founder & CEO, Movable Ink. “This new funding will enable us to bring unprecedented innovation to leading email marketers and their customers by leveraging Intel Capital’s successful track record and the global network they bring to their portfolio companies.”

Movable Ink’s platform enables marketers to create agile email marketing campaigns that adapt and are optimized in real-time based on each recipient’s time, location, device, and social graph, at the moment of open. More than 100 brands including American Eagle Outfitters, Barclays, and Verizon use the technology to deepen engagement with their consumers and drive greater response to email marketing campaigns.

“Movable Ink revolutionizes the most entrenched global communications channel – email,” said Christine Herron, Director, Intel Capital. “The company’s platform transforms email marketing by making each e-mail as dynamic as a web page, creating tremendous value for brands and consumers. The team has established market leadership through major partnerships with top brands in a remarkably short amount of time and we are excited to help them continue to disrupt the email market.”

Movable Ink previously raised $1.3 million in its seed and Series A rounds, bringing the total raised to date to $12.3 million.

About Movable Ink
Movable Ink is the leading provider of Agile Email Marketing technology. Since the channel’s inception, email has been frozen in time when a marketer hits the “Send” button. With Agile Email Marketing from Movable Ink, email can now be dynamically updated in real-time based on each recipient’s time, location, device, and social context at the moment of open. Hundreds of innovative brands such as American Eagle Outfitters, Seamless, Lilly Pulitzer, and Finish Line use Movable Ink to enhance customer engagement and increase marketing ROI. The company is based in New York City and is backed by Intel Capital, Contour Venture Partners, Metamorphic Ventures, ff Ventures, Kima Ventures and email veterans such as Bob Pittman, Andy Russell, Josh Baer, and Alan Laifer. For more information, visit www.movableink.com and www.pinterest.com/movableink.

About Intel Capital
Intel Capital, Intel’s global investment and M&A organization, makes equity investments in innovative technology start-ups and companies worldwide. Intel Capital invests in a broad range of companies offering hardware, software, and services targeting enterprise, mobility, health, consumer Internet, digital media and semiconductor manufacturing. Since 1991, Intel Capital has invested more than US$10.8 billion in over 1,276 companies in 54 countries. In that timeframe, 201 portfolio companies have gone public on various exchanges around the world and 317 were acquired or participated in a merger. In 2012, Intel Capital invested US$352 million in 150 investments with approximately 57 percent of funds invested outside North America. For more information on Intel Capital and its differentiated advantages, visit www.intelcapital.com or follow @Intelcapital.

Movable Ink Raises $11 Million

As you may have read today in TechCrunchBusiness Insider, and PandoDaily, Movable Ink just announced a $11 million raise in a round led by Intel Capital.

It seems like yesterday, but in October 2010 – just two and a half years ago – Michael Nutt and I were bouncing around email-centric product ideas after a decade of having built web-based products. Email? Isn’t that a passé form of communication in a real-time, Tweeted, Facebooked, Instagrammed world? It turns out that email is far more exciting than we could ever have imagined.

Email is a ubiquitous communication standard – a garden with no walls – and the connective tissue that drives engagement with websites, mobile apps, and social media. But it is also a channel that had been under-explored by digital innovators. While the web, mobile, and social media marketing had been moving at a real-time pace, email – potentially the most impactful marketing channel – wasn’t keeping up with this speed.

When we discovered a way to deliver content inside an email in a live fashion, we didn’t anticipate it evolving so quickly into a full-fledged Agile Email Marketing platform that over 120 global brands have now come to depend upon. Our investors and customers believed in our vision and continue to bet on this huge area of innovation. We wouldn’t be here without them, and for that I am forever grateful.

The $11 million raised in our Series B will go towards building out a more comprehensive vision for the future. We now have the resources to tackle a very ambitious product roadmap, expand our presence into international markets, and continue to attract the brightest minds to a world-class team executing on the vision of Agile Email Marketing. Most importantly, we will remain laser-focused on delighting our customers by helping them, in turn, delight theirs: Great marketing adapts to the consumer and shines a spotlight on the best facets of a brand and its products.

Movable Ink is eager to move the marketing industry in a positive direction, at the speed of real-time. Thanks again for all of your support.

Sincerely,

Vivek Sharma
Co-Founder & CEO, Movable Ink