Emails We Love: Finish Line (Real-Time Local Map and Discount Barcodes)

Thursday, August 15th, 2013

Finish Line - Local Maps and Discount Barcodes
Click image to enlarge.

Finish Line used real-time geo-targeting in this agile email marketing campaign to show each recipient a map of the nearest retail store. Since the map is based on each recipient’s current location at the moment of email open, the email is always relevant and highly personalized.

By including barcodes in this email’s template, Finish Line made it even easier for mobile consumers to take advantage of available discounts when in-store.

To see more “Emails We Love,” check out our Pinterest page. Questions? Reach out to us at contact@movableink.com or 1-800-270-6033.