The Retail Loyalty Playbook
When customer acquisition has high risk and high cost, driving retention and engagement is a critical component of a marketing strategy. Discover how to foster brand advocacy using personalized loyalty tactics.
The Original Year-in-Review: How Spotify Drives Massive Annual Success
Spotify Wrapped is the most anticipated year-in-review campaign out there. Discover how to apply its three most winning tactics to your own campaign to end off your marketing year with a bang.
Best Practices for Data-Activated Personalization
Data-driven personalization is at the heart of engaging, revenue-boosting marketing. But to achieve that, you need to activate all of your data from every source at any time. Learn how you can activate all of the main types of data here.
Marketer-in-the-Loop: Maximizing Marketer and Machine’s Strengths
Want to leverage the partnership of marketer and machine? Discover how the two are at their best when they work together using a marketer-in-the-loop approach, based on the original human-in-the-loop model.
Universal Data Activation: Power Up With Braze
Customer engagement is what Braze is all about, and with Universal Data Activation’s capabilities on hand, marketers can now harness Braze to its fullest potential. Learn how these tools work better together and power data-driven prowess.
Recapping Think Summit Europe 2023
Think Summit Europe was a smashing success. Discover all the highlights of the events in this blog, such as keynote and session recaps, and learn how you can stay on the pulse of all things Movable Ink.
What Taylor Swift Era Are You? (Marketer's Version)
Marketers can learn a thing or two from the singer-turned-business woman Taylor Swift. Find out which Taylor Swift Era (Marketer’s Version) applies to you and discover the tactics you can apply to your own marketing campaigns.
The Cross-Channel Marketing Starter Kit
For successful cross-channel marketing, you need to be data-driven. Discover the tools, tips, and techniques you need to power an engaging and seamless cross-channel strategy that will drive your customers to keep coming back for more.
2024 Predictions for Financial Services Marketers
With 2024 right around the corner, it’s time for marketers to gear up by learning the key financial services trends for the upcoming year. Hear predictions surrounding customer behaviors, product trends, and more.