Magenta Friday is a workshop tailor-made for marketers ready to crush their goals and create industry-leading marketing experiences. Seven marketing visionaries took to the (virtual) stage with sessions you don't want to miss.
Boost Mobile Sales: 3 Expert Tactics for Converting Browsers into Buyers
Retailers see an annual loss of $260 billion due to nearly 70% of customers abandoning their purchases on mobile. Learn how to reverse this costly trend with three key mobile personalization tactics that boost your business's bottom line.
Every marketer wants to enhance the customer experience, but how can they create one that’s so strong that customers are willing to give them a second chance when they inevitably make a mistake? The key is to be quick, clear, and kind.
Featured Post
Reduce, Reuse, Recycle: How Marketers Can Prepare for the Unknown
With changing customers preferences and shifting global circumstances, marketers always need to act fast. With a reduce, reuse, recycle approach, marketers can both boost efficiency and be prepared to react quickly to new business demands.
Featured Post
4 Ways Nonprofits Can Create a Winning End-of-Year Strategy
For Nonprofits, planning for end-of-year giving starts now! Client Strategist Meaghan Bilinski shares four ways nonprofits can end the year on a high note with data-driven personalization. ...
Digital Marketing
What to Expect from (Re)Think 2021
Are you ready for (Re)Think by Movable Ink? Discover everything you need before the event including ground-breaking keynote speakers, 25+ informative sessions, activities, and more!...
Digital Marketing
Movable Ink Adds Emerging Categories and Media & Tech Expertise to Strategy Team
Movable Ink continues to bring more digital marketing experts aboard to deliver best-in-class industry insights to our clients. The two newest members of our team share their perspectives on what marketers should keep in mind right now. ...
Movable Ink News
Understanding the Power of Zero- and First-Party Data
Zero-party data requires people to volunteer specific information to marketers through surveys, polls, and any other way digital marketers can entice their customers to submit more data. ...
Data & Technology
Movable Ink Partners With Syte to Enable Hyper-Personalized Email Marketing
Movable Ink and Syte, the leading Product Discovery Platform, have joined forces to empower brands to send hyper-personalized, dynamic emails, just in time for the holiday rush.
Data & Technology
Inkredible Marketer CMO Spotlight: Andrea Zaretsky
In this episode of Ink Tank, Andrea Zaretsky, Chief Marketing Officer of Wealth Management & E*TRADE at Morgan Stanley, shares her journey towards becoming a distinguished marketing executive.
Digital Marketing
Why Privacy is Good for Personalization
Many marketers wonder how renewed attention on consumer data will affect their marketing efforts. The truth is, brands will adapt, finding new ways to deliver personalized digital marketing while respecting their privacy. ...
Digital Marketing
Top Takeaways From Movable Ink and Iterable's Leveling up Mobile Marketing Personalization With Zero and First-Party Data Webinar
In Movable Ink and Iterable's webinar discover the latest mobile trends, campaigns, and secrets for creating a strong channel foundation.
Mobile Marketing
How to Build Your First Party Data Strategy
The best time to invest in your first-party data set was yesterday. The second best time is today. Here are principles you can follow to build your first-party data strategy and details on how a Customer Data Platform can help.
Whether you’re trying to enhance the performance of your campaigns or leverage data to build better emails, Movable Ink can help you use your data to better power customer communications and drive user engagement. Request a demo to try it out for yourself.