Magenta Friday is a workshop tailor-made for marketers ready to crush their goals and create industry-leading marketing experiences. Seven marketing visionaries took to the (virtual) stage with sessions you don't want to miss.
Boost Mobile Sales: 3 Expert Tactics for Converting Browsers into Buyers
Retailers see an annual loss of $260 billion due to nearly 70% of customers abandoning their purchases on mobile. Learn how to reverse this costly trend with three key mobile personalization tactics that boost your business's bottom line.
Every marketer wants to enhance the customer experience, but how can they create one that’s so strong that customers are willing to give them a second chance when they inevitably make a mistake? The key is to be quick, clear, and kind.
Featured Post
Reduce, Reuse, Recycle: How Marketers Can Prepare for the Unknown
With changing customers preferences and shifting global circumstances, marketers always need to act fast. With a reduce, reuse, recycle approach, marketers can both boost efficiency and be prepared to react quickly to new business demands.
Featured Post
Designing Email and Mobile Personalization with ESPN and Movable Ink
At Movable Ink’s 2021 (Re)Think conference, two ESPN marketers spoke with Movable Ink Senior Client Experience Manager Andrew Brawley about the design process along with the daily minutia and challenges that can often pop up.
Data & Technology
The Rise of Insurtech: How Financial Services Can Meet the New Digitizing Insurance Industry
76% of insurance executives say the stakes for innovation have never been higher (Accenture). Financial strategist Alex Manly explains how insurers can abandon the status quo and turn to new trends that meet a new era of digital insurance.
Digital Marketing
Creating Value from Customer Data with Iterable
At (Re)Think by Movable Ink, Iterable’s Head of Strategic Initiatives, Craig Elston, took the stage to address how consumer brands can deliver value to customers by keeping data at the heart of their marketing strategies. ...
Digital Marketing
How to Increase Loyalty by Extending the Customer Journey
It’s time for savvy brands to extend that journey past acquisition by focusing on personalization that builds real relationships with consumers post-purchase. ...
Digital Marketing
3 Ways Contextual Personalization Can Enhance Mobile Marketing
While brands are already competing for consumer attention this peak season, mobile expert Shannon Cooks shares how marketers can get savvy and lean on mobile marketing as a differentiator with contextual mobile personalization. ...
Mobile Marketing
Half a Century of Innovation: Looking Back on 50 Years of Email
From his desktop computer in 1971 and while working on an early version of what would become the internet, Ray Tomlinson sent the first email from one individual to another.
Data & Technology
The Welcome Series Lookbook
Welcome campaigns can be a brand’s first chance to make an impact while customer interest is piqued. The Welcome Series Lookbook spotlights how top brands utilize personalization to grab attention & drive action.
Digital Marketing
A Personalized Retail Experience
Consumers are once again returning to stores now that the vaccination rate is increasing, which means retailers will need to win over customers with great experiences both online and in store. ...
Digital Marketing
To the Moon! How Financial Services Should Market to Gen Z and Millennial Investors
It’s no secret that Gen Z and Millennials are shaking up the stock market, but are financial services brands prepared to reach these new investors? Robbie Freeman uncovers new strategies to engage younger audiences and build loyalty.
Whether you’re trying to enhance the performance of your campaigns or leverage data to build better emails, Movable Ink can help you use your data to better power customer communications and drive user engagement. Request a demo to try it out for yourself.
