New Technology Offers Glimpses Into Inbox Of Future

“The inbox of the future is a consumer’s dream — and also a marketer’s,” writes George Bilbrey, president of Return Path, in MediaPost today. “In some ways it won’t be so different: Email marketers will still need to focus on creating a positive user experience, getting permission, demonstrating relevance, and delivering value. But there are also specific, technical innovations — some already in use — that promise to revolutionize the inbox and make consumers fall in love with email all over again”…

…”the messages of the future will be at least a little more interactive and customized. Some early indicators of the interactive inbox come from: Movable Ink (makes email more dynamic), Rapportive (displays social data for your contacts), Google Voice via Google Talk (allows you to make phone calls from Gmail), LiveClicker (video in emails) and TripIt (builds and manages your travel itinerary from email forwards).”

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>