A recent report by veteran email marketing industry analyst David Daniels of The Relevancy Group, “Embedded Video in Email: Exploring its Viability as a Marketing Tactic,” offers a comprehensive look at using embedded video in email, and what marketers can expect from incorporating video in their email campaign strategy.
The Relevancy Group has found that 55% of marketers who use video in email report higher click-through rates than those who do not use embedded video in their email messages.
Additional benefits of using video in email, as shown by the data in this report, include:
- Increased duration of time that subscribers spend reading the email
- More sharing and forwarding of the email message
- Higher conversion rates
- Increased average sales size of orders
Download the report here to learn more.
**Ready to get started with video-in-email?
**Join Movable Ink, Silverpop, and Invodo on Wednesday, August 28 at 1:00 EDT for a one-hour webinar on “Bringing Email to Life with Video.” Get examples, technical steps, and tips for incorporating video into your agile email campaigns. Register for the webinar here.